Tim Pelling - "Illogical Design"
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Transcript of Tim Pelling - "Illogical Design"
![Page 1: Tim Pelling - "Illogical Design"](https://reader031.fdocuments.net/reader031/viewer/2022013120/587c57991a28abc62c8b7405/html5/thumbnails/1.jpg)
Illogical DesignDesign for what’s needed
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I want something that just…works!
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Human beings, despite what
we think are not logical
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I love my car
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the emotional
as well as the logical needs
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”YES“ ”EYES
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Paths of convenience
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the practical as
well as the logical needs
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
So what’s the solution?
User testing
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Test early….
…test often
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Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Design for the logical,
expect the illogical
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WE SHOULD STAY IN TOUCH
Marriott Weddings website [email protected] / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL
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Email: [email protected]