Tim Lindsay, Chief Executive Officer, D&AD

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D&A D Tim Lindsay @ DMA Wednesday 19th November, 2014

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ZEDTalk 3: Creativity and ROI

Transcript of Tim Lindsay, Chief Executive Officer, D&AD

Page 1: Tim Lindsay, Chief Executive Officer, D&AD

D&ADTim Lindsay @ DMA

Wednesday 19th November, 2014

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D&AD

D&AD 2014

JUDGING

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D&AD

12,000 entries24,000 pieces of work

24 categories200 jurors

5 days

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D&AD Ceremony

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D&AD Where the money goes..New Blood Exhibition

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D&AD New Blood Awards Ceremony

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D&AD New Blood Academy

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D&AD Pencils - the new line-up

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D&AD White PencilThe D&AD White Pencil is a message and a movement. It symbolises the power of creativity to make the world a better place and provides a platform for a growing creative community to drive the sustainability agenda forward.

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D&AD Annual Launch

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Entries by Category - Communication CategoriesD&AD Awards

Outdoor Advertising

Press Advertising

Direct

Radio Advertising

Integrated337

339

608

770

923

455

301

651

677

945

Yellow - 2014Grey - 2013

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Entries into DirectD&AD Awards

2014

2013

2012

2011 641

611

606

651

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Winners in DirectD&AD Awards

2014

2013

2012

2011 31

25

24

14

2

4

6

9

3

1

1

3

1

Black Pencil Yellow Pencil Nomination In Book

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Direct Jury 2014D&AD Awards

Nicky Bullard LIDA (Foreman)

Jo Jenkins Proximity London

Ian Haworth RAPP

Guilherme Jahara Leo Burnett Tailor Made

Paula Keamy M&C Saatchi Sydney

Alexander Nagel Serviceplan Campaign Hamburg

Kartik Iyer Happy

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Direct Yellow Pencil winning work 2014D&AD Awards

You Are My Son

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Trial by Timeline

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Recalling 1993

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Direct Nomination winning work 2014D&AD Awards

Road to Recovery Hope Soap

Deforested Field Stories For Every Journey

Air Force FM

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Direct Jury 2013D&AD Awards

Emma de la Fosse OgilvyOne London (Foreman)

Nigel Clifton EHS4D

Ian Bates Indicia

Christoph Everke Serviceplan Campaign

Alain Janssens Publicis Brussels

André Rabanea TORKE+CC

Jason Williams Leo Burnett Melbourne

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Direct Yellow Pencil winning work 2014D&AD Awards

Donation Glasses

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Direct Nomination winning work 2013D&AD Awards

iQ Street View My Blood is Red and Black

A message from Jennifer

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Rivers of LightD&AD

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Josh Sklar

D&AD

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So what...?

D&AD

Creative excellence matters; economically, socially, culturally, environmentally. Its under attack; in danger of becoming commoditised.

D&AD exists to inspire, enable and celebrate creative excellence in advertising and design

ButDoes it do enough in the direct space?

If not, how can it do more?

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Thank you for listening

D&AD