Tim Finnegan Anthony Pinter Chris McElroy Chase Huckestein.

DISPOSABLE CAMERA REDESIGN

Tim FinneganAnthony PinterChris McElroy

Chase Huckestein

Table of Contents

1. Project Conceptualization2. Problem Definition3. Customer Survey4. Survey Analysis5. Camera Dissection6. Current Camera Costs7. E-Waste

8. Attributes9. Weighted Objective Tree10. Specifications11. Morphological Table12. Comparing Alternatives13. Final Design14. Final Design Model

Project Conceptualization

We recognize the need for Kodak to redesign the disposable camera to maximize profit.

1

Problem Definition

Kodak has been losing money for years, and is on the verge of bankruptcy

A redesigned disposable camera could tap into groups of people that would normally not purchase disposable cameras

2

Customer Survey

3

Brand Frequency Reason Price ($) Important Quality

Kodak Rarely Spontaneously 10 Flash

Kodak Every few months Sporting events 5 Cheap

Cannon Rarely Forgot own camera 5 Flash

Kodak Rarely Forgot own camera 8 Easy-to-Use

Cannon Monthly Travel 7.5 Durable

Fiji Rarely Spontaneously 6 Cheap

Kodak Rarely Forgot own camera 10 Flash

Kodak Rarely Travel 3 Cheap

Fiji Never Not a big deal to lose 5 Cheap

Kodak Every few months Sporting events 7 Picture Quality

Fiji Never Forgot own camera 8 Flash

Kodak Rarely Spontaneously 8.5 Attractive Design

Kodak Never Spontaneously 4 Cheap

Cannon Every few months Special events 9 Durable

Kodak Rarely Forgot own camera 8 Easy-to-Use

Nikon Rarely Spontaneously 3 Cheap

Cannon Rarely Spontaneously 6 Cheap

Kodak Frequently Sporting events 10 Flash

Kodak Never Special event 7 Cheap

Cannon Rarely Forgot own camera 9 Cheap

Survey Analysis

Consumer Survey Results:

Most Popular Brand Kodak

Highest FrequencyRarely (55% of respondents)

Most Important Reason Spontaneous & Forgot

camera

Average Price $6.95

Most Important QualityInexpensive (45% of

respondents)

4

Camera Dissection

5

https://webmail.psu.edu/webmail/get_file.cgi?dir=attach&fname=2012-01-27_13-02-03_97.jpg

Current Camera Costs

Total Production Cost: $3.80

Suggested Retail Price: $7.99

6

Part Cost/Part ($)

Batteries 0.35

Bulb, Flash 0.45

Bulb, Other 0.09

Circuit Board0.06 (per square

inch)

Capacitors 0.11

Coils, Inductors, Transformers

0.12

Diodes 0.05

Resistors 0.08

Stamped Metal Parts

0.02

Transistors 0.08

Wire0.005 (per

centimeter)

E-Waste

E-waste is a form of waste consisting of electronic parts that have not completed their life cycles

E-waste is full of highly toxic chemicals and heavy metals, and can contribute to environmental damage1

In order to appeal to consumers and reduce our environmental impact, our redesigned camera should be designed to limit environmental impact

71. http://earthtrends.wri.org/updates/node/130

Attributes Disposable Camera:

Camera should be cheap Camera should still take excellent pictures Camera should not have a battery

Camera should still have a flash

Camera should be easy to distribute Camera should have an appealing design

Give the consumer different choices Different colors

Camera should have minimal packaging Allows the consumer to see the camera quickly

Plastic wrapping

Camera should be sustainable Camera should be made of reusable or biodegradable material

Biodegradable components Used film, film canisters

Reusable components Camera case and electronic parts

8

Specifications

Camera must be cheap

Camera must have a flash, but no battery

Camera must be designed to offer the consumer a design choice

Camera should be easy to use, and provide the consumer with clear instructions

Camera must be environmentally friendly

Camera must provide the customer the same high quality photos that Kodak is know for

Camera must be able to survive a ten foot drop, and be waterproof

10

Morphological Table

11

Features 1 2 3 4Powering

FlashHand Crank

No Flash Solar Power Shake Camera

Consumer Appeal

Different color cases

Different languages on label

How-to pictures on

label

Big buttons and cranks

Viewing Product

Plastic Sheath

See through plastic window

Removable hang-tab

Picture on outside of box

Biodegradable

Film that dissolves in water

Degradable plastic

outer casing

Biodegradable packaging

Plastic components instead of metal

Reusable Reusable outer casing

Reusable camera

film

Consumer can reload

camera with film

Electronics can be reused when case become unusable

Comparing Alternatives

12

Constraints/Objectives

Weight (%)

Hand-crank with reusable film and hang-

tabs

No electronics with see through

window and reusable case

Solar powered

with reloadable

film and cardboard

box

Shake-power with plastic sheath and

reusable film

C: Good Photo Quality

C: No battery with flash

X

C: Appealing Design

C: Minimal Packaging

X

C: Reusable Materials

O: Cheap 400.8 | 40%

32%

0.2 | 40%8%

O: Easily Distributed

300.5 | 30%

15%

0.5 | 30%15%

O: Sustainable 300.5 | 30%

15%

0.5 | 30%15%

TOTALS: 62% 38%

Final Design

Eliminate battery Replace with a crank to provide sustainable power Lower flash strength to reduce power requirement Widen camera lens to make-up for reduced flash

power Eliminate boxes and bags

Replace with a single hang-tab Allows consumer to see the camera and reduces

materials and cost Develop a reusable film

Reduces overall cost and environmental impact Change case plastic to use bio-plastics

Use 65% less energy to produce2

132. http://www.foodservicewarehouse.com/education/going-green/disposables-bioplastics.aspx

Final Design Model

14

*Units are in centimeters.

Questions?

Tim Finnegan Anthony Pinter Chris McElroy Chase Huckestein.

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