Tilles Center for the Performing Arts hostAnnual Gala Benefit featuring a

performance by

Brian Stokes Mitchell

Table of Contents

Event Information

Goals

Audience

Media Strategy & Communication

Staffing

Entertainment

Catering, Decorations, & Setup

Budget & Sponsorships

Method to Measure Success & Post Event Meeting

WHEN: October 5, 2014

WHERE: Tilles Center for Performing Arts

TIME: Dinner: 6 p.m.

Performance: 8:30 p.m.

Post Reception: 10:15 p.m.

Expected Attendance: 200 for Dinner & Reception, 2000 for performance

Cost of Event:

$750 – Includes black-tie dinner, performance, post-reception

$125, $80, $50 - Performances according to section

Event Information

• Raise $500,000 for the Tilles center educational program while pitching its value to the LIU Post community.

• Give President Cline the opportunity to pitch the value of the Tilles Center’s performing arts program at dinner.

• Set up complimentary gifts for attending guests.

• Ensure all three events run smoothly

Goals

• Alumni• Staff• Community• Members of Visual

and Performance Arts departments

• Potential Students

• Fans of Brian Stokes Mitchell

• Sponsors• Companies

contracted with LIU Post (i.e. Coke)

• Local Celebrities & Politicians

Audience

• news articles• brochures• videos• radio announcement• press release

• news letters• email blast• flyers• website• digital

advertisements

Media Strategy & Communications

Communications Materials Include:

• Bartenders• Coat Check • Door man • Waiter

• Volunteers • Security• Caterer • Tilles Event

Staff

Staffing & Entertainment

250 staff members in total

Performance: Brian Stokes MitchellSpeaker: New President of LIU Post

Catering• Food (dinner &

dessert)• Tables, Chairs,

Flatware, etc.• Full BarDecoations• Vases

• Rocks• Floating CandlesSetup• Certificate of capacity• Entrances• Privacy Doors• Handicap Accessible• Food, Tables, Flatware

Catering, Decorations & Setup

Budget & Sponsors

Donations

Success Measurements• Hand out Event• Number Of Return Attendees• Scale Cards

Post Event Meeting• What worked/didn’t?• Experiences

Success Measurements & Post Event Meeting

Briana Comerford Melissa Bevilacqua 

Grace Godfrey Courtney Schneider 

Stephanie Mojica Troy Mossman 

Jonathan Seltzer

Thank You!