Tilburg

•Located in the southern province of Noord-Brabant.

•Geographical center of the Benelux.

•6th biggest city of the Netherlands. (Population of 210 289)

TilburgEconomy:

•Originally concentrated on wool but since the 60s evolved into different kinds of industries

Tilburg University:

•13,000 students

• 8% international

•Strong reputation in economics and law.

Tilburg Kermis

• Biggest fair in the Benelux

• Over 1.5 million visitors.

• 3 km long- city center closed off

• 230 attractions per year

• 440 years history

• Closing day: Funeral procession towards the Harbour + Fireworks

MBA Event Management and Logistics

• Concept design

• Marketing

Design

• Coordination• Supply Mgt.

Logistics• Project

Management• Finances

Management

MBA EM&L aims to develop integral

professionals that are capable of designing

innovative events with a flawless execution,

reaching the best ROI possible.

Introduction Program Description

Divided into multicultural

groups

Assigned a company

involved at the fair

Analyze the company’s

activity at the fair

Include ideas from an

international perspective

into new proposal

Exhibition of proposals & Evaluation

Students will enjoy a workshop based on their MBA by analyzing the most famous fair in the Benelux and working in

close collaboration with local companies! Gezellig!

Prizes:- Jury winner- Public favorite

Introduction Program Goals

Activity

• Working in multicultural teams

• Go through the program as a team• Working with a local company

• Include cultural background into the proposal

• Showcasing proposals at an open event

Goal

• Be exposed to different cultures and perspectives.

• Get to know your classmates.• Get in touch with the Dutch business

culture. • Improve product result and encourage

sharing.• Achieve connections and networking

with local people.

Introduction Program ScheduleHours Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Morning9-12h

Introduction Lecture

Fair Day& Food Tour

Dutch Breakfast Visit to Fair:

Analyze & investigate (w/ company rep)

New ideas discussion & multicultural

sharing

Finalize new proposal

Exhibition of Groups

Closing Day of the Fair.

Discounts & Fireworks (optional)

Assignment Lecture

Afternoon13-18h

Teammates Icebreaking

Company Profile

Initial Brainstorming

Define new organization

and fair strategy

Make & set up of the

exhibition

Evening20-22h

Multicultural Potluck Pub Crawl Gezellige BBQ

Lekkere Foam &

Neon Party

Closing Ceremony

Thank you!QUESTIONS?

Sources: www.Tilburg.com

www.tilburguniversity.edu/

www.detilburgsekermis.nl/

www.youtube.com/watch?v=EyHID2BHihY