Tiger Times Stylebook (WIP)
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Transcript of Tiger Times Stylebook (WIP)
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THETiger Times
STYLEBOOK
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THETiger Times
STYLEBOOK
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For Tiger Times
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EssentialsVirtuesSins
PositionsProduction Process
StyleArticleLayoutPhotographyInterviewing
ResourcesRubricsContact InformationIndex
CONTENT
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VIRTUES‘nuff said
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1. CONSISTENCY-Same throughout the entire paper (grammar, styles, align-ments, spacing, etc)-Consistent in quality
2. PROFESSIONALISM-Pixelation-Tone-No mistakes-Secrecy
3. INTEGRITY-Represent the staff as a whole-Reason for credibility and trust
4. DEADLINE-Deadlines are what makes Tiger Times productive-Missing the deadline affects the entire publication and the staff
5. ORGANIZATION-A calendar with things up-to-date-File name
EIGHT VIRTUES
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6. COMMUNICATION-Within the Tiger Times staff and between the Tiger Times and student body-Stay in class-Not just homework
7. SIS ANGLE-Every article must have an SIS angle; why should students waste their time?-Interesting-ness
8. COMMON SENSE-Don’t state the obvious- go beyond-Be flexible within your given freedom
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SINSforgive me, for I have sinned
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1. INVENTING-invention was good for Edison but not for Tiger Times
2. INACCURACY-quoting source incorrectly-spelling names wrong
3. SPOILS SYSTEM-quoting your friends or people in your grade unless there is a very special reason for doing so
4. FAILING TO BALANCE INTEREST OF ALL-take account the interests of all parties involved
5. MISSING A DEADLINE-it affects the entire staff because everyone depends on each other to complete the issue-communicate with the editors in advance but avoid at all costs
6. DISHONESTY-not just others but with yourself as well-makes the entire staff look bad
SEVEN SINS
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7. POSED PHOTOS-it’s as bad as making up articles, since you’re making up a moment-take as many photos as possible to have a large selection of photos to choose from
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POSITIONSyour wish is my command
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STAFF HIERARCHY
Ms. Brown
Editors-in-Chief
Managing Editor
Photographers+
Graphic ArtistsReporters Layout Artists
Production EditorCopy EditorsGraphics Editor
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Leadership positionsEditor-in-chief
• displaying proficiency in all aspects of journalism: writing, layout (& InDesign), photography and interpersonal skills
• making check-in with writers on first draft for content• maintaining the ladder and assignment calendar• editing articles for content before copy editors• editing final layout drafts• writing captions
Managing editor• overseeing reporters• checking deadlines• writing captions
Production editor• overseeing layout designers
Graphic editor• overseeing photographers
Copy editor(s)• knowing the styles of the publication• editing articles for grammar and style• editing layout draft before it goes to Ms. Brown• writing captions
Other positionsReporters (8-10)
• beat reporting• writing stories• following up with layout designers and photographers
Layout designers (6)• creating layouts• cropping photos if required• designing graphics in Photoshop• including all the elements with consistency
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Photographers (2-3)• taking pictures as assigned• bringing camera at all times• designing graphics or editing images in Photoshop
Graphic artists (1-2)• creating graphics, infographics and cartoons for articles without
appropriate accompanying photo
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PRODUCTIONPROCESS
we deliver the best
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INSIDE EACH ISSUE
1Front Page
2-3Viewpoint
12Small Talk
8-9Lifestyle
10-11Sports
4-5News
6-7Focus
SEMESTER 1:Issue 1: AugustIssue 2: SeptemberIssue 3: OctoberIssue 4: NovemberIssue 5: December
SEMESTER 2:Issue 6: JanuaryIssue 7: FebruaryIssue 8: MarchIssue 9: AprilIssue 10: May
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Brainstorming for articles + focusStaff comes up with article ideas and discuss on unique
focus for the upcoming issue as a class
Layout to Ms. BrownEdits on articles and general look of the paper; reporters and layout
artists edit directly on layout
Layout to AdministrationFinal edits and check on content
Layout to Mr. Hong
Layout to Print (ETA 3+ classes)
Article sign-up
Article draft #1
Article draft #2
Article draft #3
Article draft #4
Layout draft #1
Layout draft #2
Layout draft #3
SCHEDULE
Photos+
Graphics
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ARTICLESthis is what we convey
to our audience
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Proper file name:[SECTION] Headline - Issue #.Draft # - Your Name.doc
Proper format:Word Count: Draft #/ Issue #[SECTION]
Headline
Summary deck*
Lead
Did you read it through once?
ARTICLE CHECKLIST
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Basic organization
Headline • active voice • omit articles (a, an and the) • avoid “to be” (is, are) • in present or future tense
Summary deck – if assigned• serves as a thesis in a Viewpoint article• one word that characterizes the subject of the article• 15 words or less summary• determines whether the reader wants to read it or not • What, where, when, who and how
Lead • grab reader’s interest• spice it up, avoid sticking just to basic summary leads• not a repetition of headline or summary deck but a continuation
of keeping reader’s interest • avoid quotes
Body • address the 5Ws&H • inverted pyramid: from general to specific
General • avoid rhetorical questions: you’re writing to provide answers, not
Body
HEADLINE
LeadSummary Deck
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to pose more questions• no bias, opinion or editorializing by the reporter (quotes, how-
ever, can show the various opinions)• any outside sources used must be cited within the article (ex: Ac-
cording to The New York Times...)Viewpoint
• logical sequence of arguments ex: arguments 1, 2 and 3 ex: general argument to specific backup ex: if A, then B
• right to reply: recognize and address opposing viewpoints• constructive criticism: if you identify a problem, identify the solu-
tion (tip: no whining)• don’t always criticize or attack: sometimes endorse, defend or
compliment• there is always a face behind every issue: find, interview and
include them• conclusion sometimes prompts readers into action• should include new information/research/insight
Columns• use your own voice• stick to the purpose and style of the column consistently
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Style Format
• Times New Roman size 12 • 1.5 spacing
Numbers • numbers between one to nine are spelled out; anything more
than 10 is written in numbers (ex: one, three, 13); spell out num-ber if it is the first word in a sentence (avoid starting sentence with year)
• use commas for figures 1,000 and above• hyphens in between when writing age (ex: 9-year-old boy)• measurements and ages are written in numbers (ex: 5 ft 6
inches)• use figures for measurements (ex: 3mph, 35mm) • spell out fractions less than one (ex: one third, three fifths)
Capitalization• Class names capitalize the official class names (ex: Senior Class)
but not individual identification (ex: senior student) • Class title capitalize specific class title (ex: Biology, Global Issues)
but when referring to subject or class in general, use lowercase• Clubs and organizations capitalize names (ex: Science Club)• Direction do not capitalize (ex: south; not South)• Holidays and special events capitalize (ex: Spirit Week, Thanks-
giving, World Language Week)• Page capitalize when used with a figure (ex: Page 1)• Positions do not capitalize (ex: Mr. Peter Corcoran, high school
principal)• Sports teams capitalize (ex: Boys Varsity Basketball Team, Varsity
Girls, Varsity Swim Team)• University capitalize formal names of schools and departments
of colleges (ex: School of Medicine (but “medical school”))• NOTE: lowercase the common noun elements of names in all plu-
ral uses (ex: the Democratic and Republican parties)Italicization
• italicize names of books, magazines, publications, movies and
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Korean words (ex: 1984, Your Inner Fish, hagwon) Abbreviations
• Month abbreviate except March, April, May, June and July (ex: Oct., April)
• Time a.m. and p.m. (avoid 12 a.m. or 12 p.m.; clarify whether it’s midnight or noon)
• U.N.• U.S.• NOTE: no periods between abbreviations (ex: KAIAC not K.A.I.A.C.)• NOTE: abbreviations must be spelled out the first time it’s men-
tioned (but familiar abbreviations like SIS, AP, KAIAC and mph do not have to be)
Quotations• put quotations around names of TV shows, songs, plays, short
stories and poems (ex: “Lost,” “Pardise City” and “12 Angry Jurors”)• put quotations around your own words when indicating irony
or sarcasm (ex: “duh”)Misc.
• “And” do not use comma before “and” in a list (ex: bananas, apples and grapes)
• Colon if words after a colon is a full sentence, capitalize the first word (ex: “This is an easy way to save: Sign up at coupon Web sites.)
• Courtesy title Mr., Ms. or Mrs. followed by full name, then title (ex: Ms. Carolyn Brown, Newspaper adviser)
• Contractions no contractions except in quotes (ex: no “isn’t,” “aren’t,” etc.)
• Date month then date; never include the current year (ex: Jan. 1)• Decade do not use apostrophes when writing decades (1970s
(not 1970’s))• Fund raise, fundraising, fund-raiser (ex: Fund raising is difficult.
They planned a fund-raising campaign. A fund-raiser was hired. The organization is planning a fund-raiser.)
• Internet use Internet, e-mail and Web site• Name grade in quotation after name (ex: Seungho Yang (11))
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• OK do not use “okay”• Signs use % and $ signs ($ goes in the front of the number; ex:
$20,000)• Web sites no www. (ex: facebook.com)• NOTE: quotes get their own paragraph: usually two sentences
divided by the person speaking)• NOTE: use single quotation (‘) for quote within a quote • NOTE: If still in doubt, visit:
http://www.apstylebook.com/ask_editor.php
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ARTICLE EXAMPLEWord Count: 479Draft #5 / Issue #6[FOCUS]
School tailored hanbok designated as uniformsBy STEPHANIE CHAR
Spirited: Creators of the new dress code hope to liven up a sense of school pride and identity.
The cheering Tigers at home games will soon literally be roaring in orange and
black.
As of August 2009, students will only be allowed to wear school-sponsored uniforms
that consist of variations of orange and black hanbok. This new policy was sparked by
the desire to integrate more Korean culture and school spirit into the student body.
“It is really just remaining consistent with the goals and values of our school,” said
Park, school administrator. “Our students will become more responsible, enthusiastic
and culturally aware as a result of this change.”
Mandatory uniforms for the student body also have the added-on benefit of easier
enforcement of the dress code.
“The traditional hanbok covers pretty much everything there is to cover,” said Lee,
teacher. “If a student is not wearing the school-mandated hanbok, no matter what the
clothing is, it can be called immediately out of order.”
The dress code was also changed to ban all forms of accessories that are not orange,
black or tiger-themed. Under this policy, any belts, jewelry or hair ornaments that fail
to meet these requirements will be confiscated and returned only to the parents of the
student in question. Tiger tooth necklaces and orange and black striped scarves were
from March 2009 Issue
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suggested as replacements for students’ current accessories. However, an exception was
made for socks, which may be white.
G&G Fashion was selected as the designer and producer of the school’s uniforms
for students from kindergarten to twelfth grade. As with any uniform worth its mettle,
the new hanbok have been coordinated to fit Korea’s varying four seasons.
“We’re thinking something very light in the summer—cotton, definitely,” said Kim,
spokesperson for G&G Fashion. “We’ll be using various widths of fabric to remain
sensitive to students’ needs and wants.”
G&G recently soared to popularity after coordinating the outfits of the group “Girls’
Generation” for the debut of their hit “Gee.”
The hanbok will not, however, be strictly traditional. Various designs have been
considered, including orange and black striped hems, tiger tails and paw prints on
cuffs.
In response to parents who were concerned that students would not be adequately
protected by even the thickest hanbok in winter months, G&G Fashion and the school’s
administration agreed to create an optional tiger fur coat.
Orange and white hanbok were also designed for SISers to wear when visiting
other schools for academic or extracurricular activities on school-sponsored trips, such
as sports and Model United Nations (MUN).
Initial student response to the change in policy was lukewarm, but became more
open to the idea after viewing the few preliminary designs that were made available
online.
“I thought it would be like a hideously bright or neon orange on black, like
Halloween,” said Kim (10). “But the colors are actually pretty mellow and chill.”
Parents will be asked to indicate sizes for their students before the end of the school
year.
*Font size was altered for your viewing pleasure.
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LAYOUTthis is how we communicate
with our audience
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Proper file name:Section - Issue #.Draft # - Date.indd
Month, issue and page number
Dominant element
Article and photo bylines
Font sizes14p0 summary deck, 10p0 article
Are all the italics there?
Are all the ‘s and ‘‘s proper?
LAYOUT CHECKLIST
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Adobe IndesignViewToggle between outline and preview modes
w
Overprint preview shift + alt + ctrl + yZoom in ctrl + =Zoom out ctrl + -Fit page in window ctrl + 0ObjectResize ctrl + click + drag cornerBring forward ctrl + ]Bring to front shift + ctrl + ]Send backward ctrl + [Send to back shift + ctrl + [Place (import photo, document, etc)
ctrl + d
Text frame options ctrl + b (includes “Inset Spacing”)Fit frame to content alt + ctrl + cProductionPrint ctrl + p
Setup > Paper Size > A3Export ctrl + eMeasurements6 pica = 1 inch1 pica = 12 pt
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Text
Leading Space between lines of paragraph
Kerning Space between each character
USE WITH CAUTIONText frame
Inset spacing Spacing around an object/text frame
Text wrapText wrapClick on the middleoption > Contouroptions: Type: >Detect edges orAlpha channel
NOTE: Graphic/cutout must be in .png and the background must be transparent
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Stroke
Stroke Border around an object (width determined by “weight”)
Swatches
Swatches Controls color of different objects(colors can be double clicked to change the color)
Text/fill color
Stroke color
Darkness
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Paragraph
Align to baseline grid
Indentation
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StyleHeadline
• Myriad ProSummary deck and name
• Bold: Myriad Pro size 14pt• Leading is 16.8pt• Bottom inset spacing is 0p8
Name
• Myriad Pro size 9pt• The name is in semibold• Bottom inset spacing is 0p8
Body
• Times New Roman size 10pt• Leading is 12pt• Indentation is 1p6• Gutter is 1p• Always align to baseline grid
Because all SIS sports teams have taken first place in the Korean American Interscholastic Activities Conference (KAIAC) for the last 40 years, KAIAC recently asked SIS to drop out of all conference activities. Other schools expressed their concern that SIS’ presence re-moved the spirit of competition.
SIS students believed they should not be a part of the KAIAC league as well. Over the last couple of decades, the KAIAC tourna-ments have become less meaning-ful and worthwhile to participate in. SIS had to reject numerous in-vitations to sports tournaments be-cause of KAIAC tournaments.
Champions: Due to an overwhelming number of wins, Tigers were banned from KAIAC.
8pt0
By Yuri Han8pt0
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Caption
• Semibold Myriad Pro size 12pt• Top and bottom inset spacing is 0p10• NOTE: Make sure the caption box (the outer, slightly darker blue
border) is touching the photoPhoto credit
• Photo has hairline (0.25 pt) stroke• Myriad Pro size 8pt0• The name is in semibold• The color is either (and only) black or white depending on the
background• NOTE: Align the box to the right bottom hand corner exactly, and
using selection tool, press up three times and left twicePullout quote:
• Times New Roman size 14pt• Leading is 16.8pt• Top, bottom, left and right inset spacing is 1p0• Quotations are Times New Roman 60pt, 30% Black
Photo by Seungho Yang Graphic by Seungho Yang Photo by Seungho Yang“““It was great working with other swimmers outside of school,” Aline Kim (10).
The male student population in SIS experiences a new sense of exhilirating freedom as they are free to exchange lewd jokes such as “that’s what she said” and “your mom.”
8pt0
8pt0
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LAYOUT EXAMPLEfrom March 2009 Issue
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PHOTOGRAPHYthis is what complements
article and layout
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Rule of thirds
One photo, one story
Action
Natural, not posed
PHOTOGRAPHY CHECKLIST
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Pro TipsPhotography:
• capture the action
• rule of thirds
• explore unique angles• caption: story behind the photo (5 Ws&H); don’t write the obvi-
ous• no posed photos• fill the frame: no unnecessary space
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• tell just one story• subject should not be cropped in the photo; likewise, all bodily
appendages in the photo must be connected to some body• avoid zooming; get physically close to the subject• explore different angles
Caption• Don’t restate what’s already written in the article
Graphic:• title, element, information, credit• resolution bigger than what’s actually on the layout• resolution must be 300dpi (dots per inch)
Freelance:• keep the audience in mind (no esoteric, inside jokes)• readable name/credit always
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INTERVIEWINGthis is where the information
comes from
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TipsHow-to
1. prepare questions beforehand2. introduce yourself3. take notes, always4. make eye-contact when asking questions5. respond (with nodding, etc.)6. ask for clarifications or to repeat a quotation7. always ask for questions or comments—the offbeat information
can sometimes be interesting enough to provide an angle8. show your gratitude9. return to show the draft of your article if your interviewee asks so
Things to keep in mind• interviewee can be defensive by nature because they don’t want
bad light to be cast upon them• protect their privacy at all times; respect off-the-record request• handle information with care• keep in regular contact for news opportunities
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RUBRICmiserere nobis
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ARTICLE RUBRIC
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COLUMN RUBRIC
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LAYOUT RUBRIC
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PHOTOGRAPHY RUBRIC
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GRAPHIC RUBRIC
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EXTRA CREDIT RUBRIC
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ISSUE SELF-REFLECTION
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CONTACTINFORMATION
hello?
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STAFF LIST
Name Position e-mail Phone number
Ms. Carolyn Brown Advisor [email protected]
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INDEXtake it from the top
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AAbbreviations; pg. Adviser: AP (Advanced Placement); abbrevia-tions only
Babc
CCapitalization; pg. Caption:Column: page 14 (Small Talk) of Tiger Times;
Dabc
Eabc
Fabc
Gabc
HHagwon; italicize
Headline:
IInset spacing: spacing around an ob-
ject; pg. Italicization; pg.
Jabc
KKAIAC (Korean-American Interscholastic Activities Conferences); abbreviations onlyKerning: space between characters
LLeading: space between lines of para-graph
MMonths; abbreviations only
NNews: page 1, 3 and 4;
OOct. (October); abbreviations only
PPTC (parent-teacher conference); spell out first timePullout quote:
QQuotation
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Rabc
SSAT (Scholastic Aptitude Test); abbrevia-tions onlySIS (Seoul International School); abbre-viations onlyStudents; when referred to SIS students, omit SIS
TTV (television); abbreviations onlyTV shows; italicized
Uabc
VViewpoint: page 2 and 3 of Tiger Times;
Wabc
Xabc
YYearbook; officially “Tiger’s Eye”
Zabc
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