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www.SSBMG.com

Antony Upward antony@EdwardJames.biz @aupwardSeema Pabari seema@tiffinday.com @tiffinday

www.FlourishingBusiness.org

Flourishing Enterprise DesignTiffinday Case Study – Video Companion

Fall 2014

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The Tiffinday Philosophy“I believe that the very act of revenue generation

whether it be as:a government earning taxes

a corporation earning revenues or an individual earning a salary

is pointless… unless it improves

lives and communities.”Seema Pabari

Founder & CEO of Tiffinday

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Company Briefing

• Delivers hot lunches to office workers in downtown area

• Reusable metal containers (Tiffins) – collected next day

• South Asian model

• Website to place orders

• Operating for 4 years; profitable

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Seema PabariFounder & CEO Tiffinday

…and her son

• Plant-based recipes (vegan)

• Employees are new immigrant mothers available to work while children in school

• Delivery via electric vehicle

• Shared resources: Kitchen and chef via arrangement with established vegan restaurant

• Maximize purchases from local sustainable farms

• Certified Benefit Corporation -85/200

More Facts

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The Tiffinday Business Model Video Walk-through

1. Watch this video in You Tube -https://www.youtube.com/watch?v=0D4lauPi0SY&list=PL6t17Kjg-WScP6VgShPi7qU3V4Kqy4k0m

2. The video builds up the Tiffinday Business Model using the Flourishing Business Canvas1. Financial aspects first - i.e. the questions the profit-first Business Model

Canvas asks2. Then adds additional goals Seema has based on her philosophy 3. Then adds additional socially and environmentally inspired aspects in each

of the four perspectives - People, Value, Process and Outcomes

3. As you watch the video - look at the next page – the completed Tiffinday Business Model

– You can read the text on all the stickies on the next page, but not in the video

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Copyright

• All images used under licence

© Antony Upward / Edward James Consulting Ltd., 2016. All rights reserved. – Permissions available at

www.EdwardJames.biz/Permissions

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