Tiffany presentation
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Transcript of Tiffany presentation
Founded in 1837 by Charles Lewis Tiffany and Teddy Young
In 1953 Charles Tiffany bought out other partners and renamed company to Tiffany& Co.
First products were “fancy goods” such as costume jewellery
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Since 1880 Tiffany & Co. Is selling decorative watches
by Patek Philippe, Swiss watch maker
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In 1978 company was sold to Avon Products Inc.
In 1984 Avon sold company to an investor group
In 1987 Tiffany & Co went public. It is traded at NYSE as TIF
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In 1945 first “Blue Book”, a brand catalogue was published for the first time
Today Blue Book is mailed to over 15 million subscribers
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Current flagship store at Fifth Avenue and 57th Street in Manhattan has opened in 1940
It was famously depicted in a film “Breakfast at Tiffany’s” starring Audrey Hepburn in 1961
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Tiffany produces 60% of all its products
Production facilities are located at Mount Vernon, New York, Cumberland, Rhode Island, Lexington, Kentucky and New Jersey
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The most famous Tiffany Diamond
Simply known as Tiffany Diamond
128 carats
Valued at $20 million
Today can be seen in flagship Tiffany store
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Ring with yellow diamond 12.02 caratsSold for $1.5 million
Diamond Solitaire Ring 24.76 caratsSold for $757,000
Circular Diamond Ring8.23 carats Sold for $962,500
Sapphire Ring10.02 caratsSold for $729,549
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Famous Tiffany Designers
1980s Paloma Picasso
1970s Elsa Peretti1950s Jean Schlumberger
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Tiffany is innovative
• In 2012 Tiffany invented a new metal
• RUBEDO, an alloy of silver, gold and copper with a golden-pink sheen
• Exact metal content is kept secret
• RUBEDO is the Latin word for “redness”
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Tiffany Sunglasses
Introduced in 2005
Decorated with major Tiffany signature elements
Contain real gold and diamonds
Priced between $200 and $1500
Are made in Italy
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