Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland...
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Transcript of Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland...
![Page 1: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/1.jpg)
Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler
Euro DisneylandEuro Disneyland
Christopher Hansen
![Page 2: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/2.jpg)
Company Mission• What is the company’s mission?
“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information and to develop the most creative, innovative, and profitable
entertainment experiences and related products in the world.”
![Page 3: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/3.jpg)
Euro Disney
• Disney expanded to Paris in 1987
![Page 4: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/4.jpg)
External Environment - Opportunities
• European market opportunityo Profitable location in Pariso Convenient European location
![Page 5: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/5.jpg)
External Environment - Threats
• Euro Disneyland comparison to American parks
• Issue bringing in and retaining customers
![Page 6: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/6.jpg)
Internal Capability Assessment
• Weakness:o Daily operations
• Strengths:o Pioneer in theme park industryo strong brand recognition
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External Environment - Competition
• Parc Astérixo Pose greatest threat to Disney
• Futoroscopeo Education and entertaining theme park
• Walt Disney World Resort
![Page 8: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/8.jpg)
Goals, Objectives, & Strategic Alternatives
• Wanted to expand into Europeo previous success with other Disney products
• Capitalize on success at Tokyo locationo only other international Disney park
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Implementation
• Global/Standardized Approach
• Forced to change management
![Page 10: Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen.](https://reader035.fdocuments.net/reader035/viewer/2022070407/56649e245503460f94b120d6/html5/thumbnails/10.jpg)
Evaluation
• Customer satisfaction
• Attendance
• Profitso Park sales, resort revenues, and product sales