tiểu luận phát triển sản phẩm hoa thiên lý- mật ong

B CNG THNGTRNG I HC CNG NGHIP TP. H CH MINH VIN CNG NGH SINH HC THC PHM-----o0o----

MN: PHT TRIN SN PHM THC PHM TI: NC GII KHT HOA THIN L - MT ONG

Thng 12/2014GVHD: TS. M SAO MAINhm 10ADanh sch nhm:Trn Vnh Phc 11037171Nguyn Don Thun11034291Nguyn Minh Tin11072811L Th Thin Kim10036871

MC LC1. Xy dng chin lc pht trin sn phm11.1. Xu th thc phm tng lai11.2. Tiu ch xy dng chin lc pht trin sn phm11.3. Phn tch SWOT21.4. Sng lc v nh gi tng31.4.1. nh gi tng:31.4.2. nh gi mc chnh lch ca sn phm trn th trng31.4.3. nh gi SWOT cho sn phm41.4.4. nh gi s hp dn ca sn phm.51.4.5. nh gi mc quan trng cc thuc tnh ca sn phm.82. iu tra th trng:82.1. Bng cu hi iu tra:82.2. Nhn xt kt qu iu tra:123. Phn tch thuc tnh sn phm123.1. M t sn phm123.2. Phn tch thuc tnh sn phm134. Quy trnh sn xut c bn:134.1. Tng quan v nguyn liu:134.1.1. Hoa thin l:134.1.2. Mt ong:154.1.3. La hn qu:174.1.4. ng:174.1.5. Nc:184.2. Quy trnh sn xut c bn:195. Cc yu t nh hng n thuc tnh sn phm:196. Quy trnh kho st to ra sn phm:206.1. B tr th nghim:206.2. Tiu ch cm quan ca tng th nghim:216.3. Tnh s lng nguyn liu, gi thnh cho cng on nghin cu:236.3.1. Tnh lng nguyn liu236.3.2. Tnh gi thnh cho cng on nghin cu247. Tnh gi thnh sn phm248. Chin lc a sn phm ra th trng25Ti liu tham kho:27

Xy dng chin lc pht trin sn phmXu th thc phm tng laiHin nay, trn th trng cc sn phm v sc khe c ngun gc t thin nhin v ang c ngi tiu dng la chn.Nhng nm trc y Vit Nam, ngi ta ch quen dng cc loi nc ngt c gas. Nhng n nay, cc loi nc gii kht khng gas bao gm nc p tri cy, nc tng lc, tr khng , tr tho mc... c ng o ngi dn tin dng, nht l gii tr. Cc loi nc gii kht ny ang thu ht lng ln ngi tiu dng v c qung co l c li cho sc khe. L do l nn kinh t ang pht trin, cht lng cuc sng c nng ln, nhu cu ca ngi tiu dng v thc phm, thc ung v th cng tng cao. H quan tm nhiu n sc khe bn thn nn nhng sn phm c ngun gc tho mc t ha cht lun l s la chn ti u nht. Trong c nhiu loi thc ung c li cho sc khe, b sung nng lng, tp trung tr lc, tng cng sinh lc. Cc loi nc ny t nhiu c cha vitamin, t ngt, mi v t nhin nn c ngi tiu dng tin tng la chn. Ti thng ung tr Tho mc Dr.Thanh, v y l sn phm t thin nhin, thanh lc c th, tt cho sc khe, v ngt nh d ung. Tr Dr.Thanh c rt nhiu ngi a chung v n lm gim cm gic nng trong ngi Theo xu hng trn th trng ngi tiu dung VitNamcho thy, nc ngt c gas v nc tng lc t c quan tm hn, trong khi cc loi nc tri cy ang c tiu th mnh cc siu th, cn cc ca hng l nc tr v rau c qu.Ti cc siu th khch hng thch mua cc loi nc c thnh phn t nhin v h chn tr hay tri cy nhiu hn v trn bao b thng ghi khng cha thnh phn ha hc, khng cha cht bo qunBn cnh ch em ph n cng rt a thch cc yu t dng sc ca nc ung. V vy mi gia nh nn t chn cho mnh mt loi nc ung thch hp. Khch hng thng chn nc gii kht vi cc mc ch sau:- Gim cholesterol ton phn, ngn nga x va mch mu, gip tng cng tun hon mu.- Lm mt, gii nhit, iu ha chc nng ca tng can.- B huyt, chng vim ty, gim au. An thn, trn tnh, d ng v ng su gic.- Cha cao huyt p, ngn nga, phng chng bnh ung th, tc dng c ch s hnh thnh v pht trin ca khi u.- Tng cng chc nng gii c gan, h men gan; iu chnh ri lon chuyn ha m nn , rt tt vi ngi gan nhim m.- Cha tiu ng: h ng huyt, gip bnh nhn tiu ng mnh khe v gim cc bin chng do bnh tiu ng gy ra.- Lm p, gim bo: chng lo ha, iu chnh ri lon chuyn ha m nn lm gim bo tt, nht l bo bng, bo i, nm da, gip cho ln da sng p.Tiu ch xy dng chin lc pht trin sn phmNhm mc ch cung cp sn phm c tnh tin dng, m bo dinh dng v tt cho sc khe. Qua tm hiu xu th th trng chng ti nm c nhu cu ca khch hng ngy nay, a s thch sn phm nc gii kht tin dng, bao b p mt, hp dn, tuy nhin quan trng nht l tt cho sc khe. Ngoi ra khch hng cn u tin chn la nhng dng nc gi kht c chit sut t t nhin. Do nm bt c nhu cu trn nn nhm chng ti quyt nh a ra dng sn phm nc gi kht hoa thin l-mt ong. Hy vng sn phm ny s gip a dng ha cc sn phm trn th trng v c bit l c ch ng trn th trng nc gii kht Vit Nam.Phn tch SWOTSWOT l t vit tt ting anh:S: cc im mnhW: cc im yuO: cc c hiT: cc mi e daim mnhim yu

C tinh thn on kt, lm vic nhm c hiu qu.C kin thc c bn v chuyn ngnh.Kh nng giao tip tt.C trch nhim.Do y l nhm nghin cu v pht trin thc phm nn c th pht trin trn nhiu lnh vc m khng b g b v p buc.Cha c kinh nghim thc t nn cc tng c th xa ri thc t, thiu tnh kh thi.Kh nng ti chnh thp.Kin thc cha vng.

C hiThch thc

Cc sn phm a dng nn c nhiu la chn pht trin sn phm.Cc sn phm hng ti dinh dng v sc khe.Khoa hc, k thut, cng ngh pht trin.c s hng dn v gip ca thy c v bn b, ngi thn.C nhiu i th cnh tranh.Thiu thi gian nghin cu.Thit b, dng c ti phng th nghim cha p ng.

Cc tng: tng

Thnh vin 1Nc gii kht hoa thin l-mt ong

Thnh vin 2Nc gii kht chanh dy

Thnh vin 3Bnh quy b sung vitamin, khong cht

Thnh vin 4Nc tng lc hng bc h

M t sn phmSTTCc tngM t vn tt sn phm

1Nc gii kht hoa thin l-mt ongSn phm l s kt hp gia hng thm nh ca hoa thin l v v ngt thanh ca mt ong. Ngoi cng dng l nc gii kht,vi nhng tinh cht trong hoa v mt ong s gip c th hi phc n nh, tt cho sc kho, an thn d ng.

2Nc gii kht chanh dySn phm kt hp gia v chua, hng chanh dy m , v ngt thanh, mu sc vng chanh p mt, thu ht cc bn tr v c bit l cc bn n.

3Bnh quy b sung vitamin, khong chtNhu cu dinh dng ngy cng cao, nhng trong qu trnh nng bnh s mt i mt lng vitamin v khong cht vic b sung nhng cht ny gip c th c c mt ngun dinh dng lm vic trong mt ngy di.Nhng chic bnh vng m, v ngt va phi, thm cht bo v hng vani s l iu tuyt vi cho cc ba sng hoc ba n ph.

4Nc tng lc hng bc hSau nhng khong thi gian lm vic hao tn c th cht v tinh thn th vi mt lon tng lc mu xanh l cy v hng bc h s gip c th tr li vi nhng hot ng si ni.

Sng lc v nh gi tngSng lc da trn cc tiu ch: Tnh tin li Tnh kh thi Ngun nguyn liu Gi cnh gi tng:Mi quan h gia gi c v s tin liGi cCao4

Thp1,2,3

CaoThp

S tin li

Chn sn phm trong gi c thp, s tin li cao

Mi quan h gia gi c v ngonGi cCao2,4

Thp1,3

CaoThp

ngon

Chn sn phm trong gi c thp, ngon cao.

Mi quan h gia tnh thm m v s tin li.Tnh thm mCao1,4

Thp32

CaoThp

Tin li

Chn sn phm trong tnh thm m cao, tin li cao.

nh gi mc chnh lch ca sn phm trn th trngTn sn phmCc sn phm cng loiThng hiuSc muaNhu cu ngi tiu dngc im cn ch S thiu ht thuc tnh sn phm

Nc gii kht hoa thin l-mt ongNc gii kht t hoa hng,..URCCaoang tngTin ch, mi lMt hng

Nc gii kht chanh dyCc loi nc gii kht,..URC, Tn Hip PhtCaoang tngTin ch, mi l chua c th khng va

Bnh quy b sung vitamin, khong chtCc loi bnh quyURC, Bibica,..Trung bnhC nhu cuNgon, b

Nc tng lc hng bc hRedbull, NumberoneRed BullCaoang tngTin chHng kh gi

nh gi SWOT cho sn phmTn sn phmSWOT

Nc gii kht hoa thin l-mt ongPht trin trn dy chuyn cng ngh sn c.Nhm am hiu v dy chuyn sn xut nc gi kht.Ngun nguyn liu d mua.Nguyn liu sn c.Th trng nc gii kht rng ln.Kh gi mi hoa thin l.

Tn cng vo th trng nc gii kht.C th trng mc tiu rng ln.Cnh tranh gay gt

Nc gii kht chanh dyPht trin trn dy chuyn cng ngh sn c.Nhm am hiu v dy chuyn sn xut nc gi kht.Ngun nguyn liu sn c.Th trng nc gii kht rng lnNguyn liu chanh dy kh x l.C kh nng tch lp.Th trng nc gii kht rng ln.Cnh tranh gay gt

Bnh quy b sung vitamin, khong chtThc phm c cha hm lng cht dinh dng cao.Qu trnh nng c th lm tht thot vitamin, khong cht.C th thm nhp vo th trng bnh quy.B cnh tranh bi cc hang bnh quy ca nc ngoi.

Nc tng lc hng bc hTh trng nc tng lc rng ln.Ngun nguyn liu sn c.Kh gi hng bc h.C th trng tiu th.B canh tranh vi hng tng lc ln Red Bull.

nh gi s hp dn ca sn phm.S dng bng chm im nh gi tim nng ca sn phm.Li chim

135

Bao nhiu ?Rt thpTrung bnhRt nhiu

Khi no thu c ?5 nm3 nmNgay trong nm nay

Thu c trong bao lu ?1 nmVi nmNhiu nm

S nhn nhn ca cc thnh vinKhng quan tmQuan tmRt quan tm

Bng kt qu nh gi trung bnh ca cc thnh vin trong nhm.SP1SP2SP3SP4

Bao nhiu ?4.43.22.63.5

Khi no thu c ?4.24.32.53.6

Thu c trong bao lu ?3.83.63.82.5

S nhn nhn ca cc thnh vin4.73.83.43.4

Tng im17.114.912.313

nh gi v mt ri ro k thut.Ri ro v mt k thutim

135

Tnh phc tpVt qu cng ngh sn cCn i mi su scCn c nhiu kin

Kh nng thc hinKhng chc c th thc hin cCn pht trin cng ngh hin cTt c sn sng

Tnh mii mi hon toni mi c h thngi mi vi tnh nng


Tnh phc tp4.33.92.42.2

Kh nng thc hin3.92.84.43.2

Tnh mi3.22.63.12.9

Tng im11.49.39.98.3

nh gi ri ro v mt kinh t.Ri ro v mt kinh tim

135

Nhu cu ca khch hngKhng ai mun s dng sn phmMt s ngi cn.Khch hng cn v bit chc h cn.

Tip th khch hngNhng ngi s dng sn phmKhch hng c nh s dng.Tt c khch hng

i th cnh tranhNhiu cng ty cnh tranh quyt litMt vi cng tyMt n hai cng ty nhng th ng

Xu hng th trngang gimn nhTng v m rng


Nhu cu ca khch hng3.52.63.22.3

Tip th khch hng3.43.62.42.6

i th cnh tranh4.22.32.53.7

Xu hng th trng3.24.33.52.8

Tng im14.312.811.611.4

nh gi s ph hp vi chin lc nhm.S ph hp vi chin lcim

135

Quan trng vi chin lc nhmNgc li vi chin lc nhmBnh thngCn thit

Quan trng vi chin lc th trngNgc li vi chin lc Bnh thngCn thit

Kh nng tung c sn phm ra thi trngThp Trung bnhCao


Quan trng vi chin lc nhm3.53.42.83.6

Quan trng vi chin lc th trng4.23.53.82.8

Kh nng tung c sn phm ra th trng3.64.23.52.1

Tng im11.311.110.18.5

Bng tng kt im nh gi ca cc sn phm.SP1SP2SP3SP4

Li ch17.114.912.313

Ri ro v mt k thut11.49.39.98.3

Ri ro v mt kinh t14.312.811.611.4

S ph hp vi chin lc11.311.110.18.5

TNG IM54.148.143.941.2

Nhn xt: T kt qu bng trn ta thy sn phm 1: Nc gii kht hoa thin l- mt ong c im nh gi cao nht l 54.1 im. Vy nn kh nng thnh cng ca sn phm ny l rt cao.

Qua cc bng nh gi nhm quyt nh chn sn phm NC GII KHT HOA THIN L-MT ONGnh gi mc quan trng cc thuc tnh ca sn phm.Thuc tnhMc quan trng

Thp Trung bnhCao

Tin lix

Tt cho sc khox

Dinh dng x

Mi x

Mu scx

V ngtx

Trng thi sn phmx

An tonx

Gi c x

Hnh thc bn ngoix

Thi hn s dngx

Phng thc s dngx

T kt qu nh gi trn nhm quyt nh chn 4 thuc tnh kho st cc yu t nh hng n cht lng sn phm nc gii khc hoa thin l mt ong. Mi Mu V ngt Trng thi sn phm.iu tra th trng:Bng cu hi iu tra:

Bng cu hi iu tra v kt quH v tn:Gii tnh:.Tui:Ngh nghip:..S in thoi: .

M t sn phm:Nc gii kht hoa thin l-mt ong l mt sn phm nc gii kht c kt hp hi ha gia hoa thin l, la hn qa vi mt ong cng vi syrup nhm to ra sn phm c mi v ngt du, v thanh ca hoa thin l v la hn ha, c gi tr dinh dng cao, mang tnh tin dng cao, c bit hoa thin l c tc dng an thn v mt s tnh cht ca mt ong chng lo ha rt tt cho phi p.Theo nhiu phn tch cho ta thy hoa thin l c cha nhiu cht m, cht x, cc vitamin nh C, B1, B2, v tin vitamin A cng cc khong cht khc nh: calcium, km, st,.... Hoa thin l c nhiu tc dng nh l mt v thuc an thn, tr chng au lng, c tnh chng vim...i vi mt ong, mt ong c rt nhiu tc dng nh tng cng min dch, gip tiu ha tt, cung cp nng lng, tr ho vim hng, o thi cht c...

Bng cu hi iu tra.Cu 1: Bn tng s dng hoa thin l cha?1. C1. Khng

Cu 2: Bn c ung nc gii kht khng?1. C1. KhngNu l khng th dng li, c th mi bn tip tc tr li cc cu hi sau:

Cu 3: Bao lu bn mua nc gi kht mt ln?1. 1 ngy 1 ln1. t nht 2 ln trong ngy1. Nhiu ln trong tun.

Cu 4: Khi chn nc gi kht, bn quan tm iu g nht sn phm?1. An ton1. Gi c1. Tnh tin li1. Tt cho sc khe1. kin khc:..

Cu 5: Nu th trng c sn phm nc gii kht hoa thin l-mt ong th bn c mun mua sn phm ny khng?1. Chc chn mua1. C th mua1. Khng mua

Cu 6: Bn mun ci thin c tnh no v sn phm nc gii kht t hoa thin l?1. Mi1. Mu sc1. V1. kin khc:.

Cu 7: Bn mun sn phm hoa thin l-mt ong u vit hn cc sn phm khc ch no?1. Tnh nng mi1. Gi c thp1. Dinh dng1. Hng v1. kin khc:

Cu 8: Theo bn, sn phm hoa thin l-mt ong nn chn bao b no?1. Chai nha1. Chai thy tinh1. ng lon

Cu 9: Theo bn, th tch cho 1 chai hoa thin l-mt ong bao nhiu l thch hp?1. 200ml1. 400ml1. 330ml1. 500ml1. kin khc:.

Cu 10: Bn sn sng b ra bao nhiu tin mua sn phm vi th tch 330ml?1. 8000VND1. 10000VND1. Trn 10000VND

Nhn xt kt qu iu tra:Theo kt qu iu tra th c 58% khch hng mun th sn phm hoa thin l mt ong, do ta c th pht trin sn phm loi ny.C n 42% khch hng mong mun sn phm c tnh nng mi, nu ta lm ni bt c tnh nng c trng ca sn phm hoa thin l mt ong so vi cc sn phm khc th kh nng thu ht ngi tiu dng s cao hn.V ca sn phm c khch hng quan tm nhiu nht, 58% ngi c kho st quan tm n thuc tnh ny. V vy ta cn ch th nghim to ra sn phm c v hi ha theo a s ngi s dng.C 47% ngi c kho st chn loi bao b ng lon, nhng ta cn phn tch v yu t gi thnh v cng ngh chn loi bao b ph hp nht.Th tch v gi thnh sn phm cn tng ng vi cc sn phm nc gii kht khc trn th trng c th cnh tranh.Phn tch thuc tnh sn phmM t sn phmNc gii kht hoa thin l-mt ong l mt sn phm nc gii kht c kt hp hi ha gia hoa thin l, la hn ha vi mt ong cng vi syrup nhm to ra sn phm c mi v ngt du, v thanh ca hoa thin l v la hn ha, c gi tr dinh dng cao, mang tnh tin dng cao, c bit hoa thin l c tc dng an thn v mt s tnh cht ca mt ong chng lo ha rt tt cho phi p.Theo nhiu phn tch cho ta thy hoa thin l c cha nhiu cht m, cht x, cc vitamin nh C, B1, B2, v tin vitamin A cng cc khong cht khc nh: calcium, km, st,.... Hoa thin l c nhiu tc dng nh l mt v thuc an thn, tr chng au lng, c tnh chng vim...i vi mt ong, mt ong c rt nhiu tc dng nh tng cng min dch, gip tiu ha tt, cung cp nng lng, tr ho vim hng, o thi cht c...

Phn tch thuc tnh sn phmCc thuc tnh ca sn phm Nc gii kht hoa thin l-mt ong Mu: mu ca sn phm c mu nu sng, cnh gin Mi: mi ca la hn qu, hng thm nh ca mt ong V: v ngt nh, c v mt ong hu v, nghe v hoa thin l kt hp la hn qu hu v Cu trc: hi ha, dch trong sut khng vn c. hi ha: dch hi ha khng tch lp Hnh thc bao b: Chai nha trong sut hoc thy tinh.

Bng h s quan trng ca cc thuc tnhThuc tnhH s quan trng

Mu0.2

Mi0.2

V0.3

Cu trc0.15

hi ha0.1

Hnh thc bao b0.05

Quy trnh sn xut c bn:Tng quan v nguyn liu:Hoa thin l:Telosma cordata

Phn loi khoa hc

Gii(regnum)Plantae

(khng phn hng)Angiospermae

(khng phn hng)Eudicots

(khng phn hng)Asterids

B(ordo)Gentianales

H(familia)Apocynaceae

Phn h(subfamilia)Asclepiadoideae

Tng(tribus)Marsdenieae

Chi(genus)Telosma

Loi(species)T. cordata

Danh php hai phn

Telosma cordata(Burm.f.)Merr.

Danh php ng ngha

Asclepias cordata

Thin l l mt loi thc vt dng dy leo. Trong thin nhin, thin l mc cc cnh rng tha, nhiu cy bi. Cy thin l thn di 110 m, mu lc nh vng, khi non c lng t, nhng on thn ca nm trc mu xm nht, khng lng, thng thng c cc mu xp nh tha tht. Cung l 1,55 cm; phin l hnh trng, 4-12 310 cm, phn gc l hnh tim vi cc lm gian thy hp, nhn mi; cc gn l chnh 3, gn ph ti 6 cp.Xim hoa kiu tn (mc thnh chm), cha 15-30 hoa; cung hoa 0,5-1,5 cm, c lng mng. Cc l i hnh mi mc thun di, c lng mng. Trng hoa mu xanh lc nh vng; ng trng 6-10 46 mm, c lng mng bn ngoi, nhiu lng hoc nhn nhi vi phn hng nhiu lng m trong; cc thy thun di, 6-12 36 mm, c lng rung. Cc thy ca trng hoa hi dy, phn gc hnh trng, nhn nh, thng thng c kha hay x thy su. Cc khi phn thun di hay dng thn. Nm nhy hnh u. Cc qu i hnh mi mc, 7-13 2-3,5 cm, nhn nhi, hi t 4 gc. Cc ht hnh trng rng bn, khong 1 1 cm, phng, ct nh, mp c mng; mo lng 34 cm. Ra hoa trong khong t thng 5 ti thng 10, kt qu trong khong thng 10-12.Hoa rt thm, cha tinh du. Chng c s dng nu n v trong y hc iu tr vim mng kt.Ti Vit Nam cy hoa thin l c trng trong vn leo thnh gin to bng mt, hng hng thm v nht l ly hoa ln l non nu n. Ph thng nht l nu canh. V kh ph bin min Bc Vit Nam nn thin l cn c tn ting Anh l "Tonkin creeper".Ngi ta phn tch thnh phn dinh dng c trong hoa thin l nh cht x l 3%, cht m 2,8%, v gm cht bt ng, cc vitamine nh C, B1, B2, PP v tin vitamine A (carotene), cng cc khong cht cn cho c th nh calcium, phosphor, st, c bit l km (Zn) cha hm lng kh cao, v vy cy thin l c l non, ngn v hoa u l thc phm qu c tc dng b dng gip tr chng ln, li gip ngi gi gim c chng ph tuyn tin lit, lm tng cng sc khng cho ngi s dng.ng y cho rng hoa thin l c v ngt tnh bnh, gii nhit, chng rm sy, l mt v thuc an thn, lm ng ngon gic, t b tm, thn, bt i i m, mt mi au lng, c tnh chng vim v lm tan mng mng, thc y chng ln da non, c s dng tr liu trong cc chng nh vim kt mc cp v vim mn, vim gic mc v m c mng mt, vim kt mc do si, hoa tr giun kim.Mt ong:

Y hc ngy nay tha nhn mt ong c tnh khng khun v chng nm, nhng khng c tc dng chng u, bu. D ngun gc th no, cc loi mt ong khc nhau u c nhng c tnh chung l cung cp nng lng, phc hi sc kho v chng stress. Ngoi ra, mi loi mt ong cn c tnh chn la i vi tng c quan t c tc dng cha bnh tt hn.Gn y, cc nh nui ong v y hc phng Ty c nhn xt rng mt ong t hoa C x hng c tc dng khng sinh mnh. Tc dng ch yu l i vi ng tiu ho, cn mt ong t cy Oi hng li c c bit ch nh trong cc bnh ng h hp v ngoi da. Ri ngi ta bit thm rng mt ong t hoa cy Xng rng, cy Thu du v cy Mt ong c khuyn dng trong bnhThp khpca bnh nhn nhy cm i vi lnh, mt ong t cy Quyt minh rt c ch cho ngi mc bnh ng tit niu (thn v bng quang).Theo cc nghin cu gn y nc ngoi, mt ong t hoa cy Trm, Bch n c tc dng tt cho ng h hp v thy thuc khuyn dng n trong cc bnhCm cm,vim ph qun, ho,vim xoang, hen ph qun. Mt ong t hoa Cam, Qut c tc dng tt i vi h thn kinh, c xem l mt loi thuc an thn tuyt ho. Mt ong t hoa Hng dng c tc dng hp thu Cholesterol d tha trong mu v l v thuc qu cho bnh nhn x va ng mch vHuyt p cao.Mt nh nui ong giu kinh nghim Nng s dng Mt ong cha bnh si thn v si bng quang c hiu qu: bnh nhn c cho ung 10g mt ong ho vo dch mt qu chanh ti vi mt t nc un si ngui. Ngy ung hai ln nh vy vo bui sng v ti. ng cng cha khi chng ri lon tin nh cho bnh nhn v bn thn mnh vi liu 1 tha canh mt ong, 3 ln trong ngy v khi lng mt ong s dng l 2 lt.Gi tr dinh dng trong 100gr mt ong tht(3,5oz)

Nng lng1.272kJ (304kcal)

Carbohydrat82.4 g

ng82.12 g

Cht x thc phm0.2 g

Cht bo0 g

Protein0.3 g

Nc17.10 g

Riboflavin(Vit. B2)0.038 mg (3%)

Niacin(Vit. B3)0.121 mg (1%)

Axit pantothenic(Vit. B5)0.068 mg (1%)

Vitamin B60.024 mg (2%)

Axit folic(Vit. B9)2 g (1%)

Vitamin C0.5 mg (1%)

Canxi6 mg (1%)

St0.42 mg (3%)

Magie2 mg (1%)

Phospho4 mg (1%)

Kali52 mg (1%)

Natri4 mg (0%)

Km0.22 mg (2%)

Tnh cho 100 g

T l phn trm theolng hp th hng ngyca ngi ln.

Ngun:C s d liu USDA

La hn qu:

Theo ng Y qu la hn v ngt, tnh mt, khng c i vo hai kinh ph v i trng (sch Qung Ty Trung dc ch ni quy kinh ph v t).C cng nng nhun ph, li hu, gii kht, nhun trng thng tin. Do c s dng tr ho ph nhit v m ha ni kt, vim hu hng, i tin b kt (tr m, ho g, huyt to) C th c s dng trong vim long ng h hp trn nh hu hng, vim amidan, tr vim ph qun cp hay mn hay chng to bn kinh nin do rut kh..Ngoi ra cn thy nc sc ca qu la hn c tc dng trn khi (chng ho), kh m (tr m) r rng v li cn c kh nng lm tng cng chc nng min dch ca cc t bo ca c th. Tr la hn cn l th gii kht giu dinh dng, rt thch hp vi ngi b nng trong m ng y gi l th tng ut ha ni kt.Thnh phn ha hc v cng dng ng hu c: Fructose, glucose Cht ngt: mogrosid Hp cht protein monogrosvin Hn hp mogrosid trong qu la hn to ra v ngt cao hn ng ma 300 ln rt thch hp dng lm thc ung cho ngi bnh tiu ng, bo ph

ng:

y nhm s dng ng saccharose to v ngt cho sn phm.Sucroza hay saccarz, saccharose l mt disacarit (glucose + fructose) vi cng thc phn t C12H22O11. Tn gi h thng ca n l -D-glucopyranozyl-(12)--D-fructofuranozit (kt thc bng "ozit" v n khng phi l ng kh). N c bit n nhiu v vai tr ca n trong khu phn dinh dng ca con ngi v v n c hnh thnh trong thc vt ch khng phi t cc sinh vt khc, v d nh ng vt. Sucroza cn c gi vi nhiu tn nh ng knh (ng c tinh khit cao), ng n, ng ct, ng trng, ng nu (ng c ln tp cht mu), ng ma (ng trong thn cy ma), ng phn (ng dng kt tinh), ng c ci (ng trong c ci ng), ng tht nt (ng trong cy tht nt) hay mt cch n gin l ngng l thnh phn cung cp nng lng v v ngt.Nc:Nc l thnh phn quan trng trong sn phm, chim t l cao nht. Nc dng phi trn, trch ly, ha tan cc thnh phn khc.Nc s dng trong sn phm phi m bo nhng tiu chun v sinh trong sn xut thc phm, khng vi sinh vt, khng tp cht.

Quy trnh sn xut c bn:

La Hn QuTrch lyX lDch chitPhi trnChit chaing npThanh trngSyrupMt ongBo QunHoa thin lX l (Ra)Phn loiSyTrch lyLcNcDch chitNc

Cc yu t nh hng n thuc tnh sn phm:Nhit sy v thi gian sy hoa thin l s nh hng n mi v mu sc khi trch ly hoa thin l. Nu nhit sy qu cao v sy trong thi gian ngn th c th lm hoa thin l b ho nhanh chng, lm nh hng n hiu sut trch ly, mu sc dch trch ly. Nu nhit sy thp v thi gian sy di s tn thi gian. Do vy cn chn thi gian sy v nhit sy thch hp dch trch ly c mu sc nh mong mun khng b sm mu v hiu sut t c l cao nht.Lng nc trch ly nh hng n mu sc v mi ca dch trch ly hoa thin l v la hn qu. Cn chn lng nc trch ly ph hp gi c mu sc v mi ca hoa thin l v la hn qu.T l phi ch syrup v mt ong s nh hng n mi v v ca sn phm. Sn phm cn c v ngt nh khng qu ngt v mi thm c trng ca mt ong do vy cn chn t l ph hp t c nhng yu cu trn.Sn phm cn phi c trong do vy trong qu trnh trch ly lc l qu trinh quan trng, ng thi syrup cng phi c nu k trnh hin tng hi ng gy cn cho sn phm.Quy trnh kho st to ra sn phm:B tr th nghim:Nhim v th nghim Kho st nhit v thi gian sy hoa thin l Kho st lng nc, thi gian trch ly hoa thin l v la hn qu Kho st t l phi ch hoa thin l:la hn qu Kho st lng syrup v mt ong em phi ch nh gi cm quan sn phm

Th nghim 1: Kho st nhit sy v thi gian sy hoa thin lTh nghim gm 2 yu t l nhit v thi gian syNhit

Thi gian708090100110

30Sn phm 1Sn phm 2Sn phm 3Sn phm 4Sn phm 5





Th nghim 2: Kho st lng nc trch lyT l nc:hoa thin l1:12:13:14:15:1

Sn phm 26Sn phm 27Sn phm 28Sn phm 29Sn phm 30

Th nghim 3: Kho st thi gian trch ly hoa thin lThi gian2030405060


Th nghim 4: Kho st t l phi ch hoa thin ly:la hn quT l hoa thin ly:la hn qu1:12:13:14:15:1


Th nghim 5: Kho st lng mt ong trong 100mlLng mt ong(g)5791113


Th nghim 6: Kho st lng syrup trong 100mlLng syrup(g)79111315


Kho st th hiu ngi tiu dng: Phng php cm quanBng k hoch thc hin ca nhmTun 1Tun 2Tun 3Tun 4Tun 5

Th nghim 1x Sn phm ti uKho st th hiu ngi tiu dng

Th nghim 2xx

Th nghim 3xx

Th nghim 4x

Th nghim 5x

Th nghim 6x

Tiu ch cm quan ca tng th nghim:Th nghim 1: Kho st nhit sy v thi gian sy hoa thin limTiu ch cm quan

5Mu xanh t nhin, c trng ca hoa thin l

4Mu xanh c trng ca hoa thin l

3Mu xanh, hi ho

2Mu vng xanh

1Mu ng sang vng

0B bin mu

Th nghim 2: Kho st lng nc trch lyimTiu ch cm quan

5Dch trch ly c mu xanh trong, m

4Dch trch ly c mu xanh

3Dch trch ly c mu xanh nht

2Dch trch ly c mu nht

1Dch trch ly c mu rt nht

0Dch trch ly khng c mu

Th nghim 3: Kho st thi gian trch ly hoa thin limTiu ch cm quan

5Dch trch ly c mu xanh trong, m

4Dch trch ly c mu xanh

3Dch trch ly c mu xanh nht

2Dch trch ly c mu nht

1Dch trch ly c mu rt nht

0Dch trch ly khng c mu

Th nghim 4: Kho st t l phi trn hoa thin l: la hn quimTiu ch cm quan

5Dch c mu nu cnh gin, sng, trong

4Dch c mu nu cnh gin

3Dch c mu nu

2Dch c mu nu, nhn khng sng

1Dch c mu nu en

0Dch c mu en

Th nghim 5: Kho st lng mt ongimTiu ch cm quan

5Dch c mu nu cnh gin, sng, trong, v ngt nh, hu v cm nhn v mt ong

4Dch c mu nu cnh gin, v ngt nh, d chu

3Dch c mu nu, v ngt hi gt

2Dch c mu nu, nhn khng sng, v ngt gt

1Dch c mu nu en, v qu ngt

0Dch c mu en, v qu ngt

Th nghim 5: Kho st lng syrupimTiu ch cm quan

5Dch c mu nu cnh gin, sng, trong, v ngt nh, hu v cm nhn v mt ong

4Dch c mu nu cnh gin, v ngt nh, d chu

3Dch c mu nu, v ngt hi gt

2Dch c mu nu, nhn khng sng, v ngt gt

1Dch c mu nu en, v qu ngt

0Dch c mu en, v qu ngt

Kho st th hiu ngi tiu dng: Dng phiu kho stH v tn:Sn phm: Nc gii kht hoa thin l-mt ongimS a thch

1 Hon ton khng thch

2Rt khng thch

3Khng thch

4Tng i khng thch

5Khng ght khng thch

6Tng i thch

7Thch

8Rt thch

9Hon ton thch

Tnh s lng nguyn liu, gi thnh cho cng on nghin cu:Tnh lng nguyn liu Th nghim 1- kho st nhit v thi gian syC 25 th nghim, mi th nghim lm 3 ln, mi ln lm 50g hoa thin l ti,Lng hoa thin l ti cn dng: 25x3x50 = 3750g

Th nghim 2 Kho st lng nc trch lyC 5 bc nhy, mi bc nhy lm 3 ln, cn dng lng hoa thin l sy c c t 50g hoa thin l ti.Lng hoa thin l ti cn dng: 5x3x50 = 750g

Th nghim 3 Kho st thi gian trch ly hoa thin lC 5 bc nhy, mi bc nhy lm 3 ln, cn dng lng hoa thin l sy c c t 50g hoa thin l tiLng hoa thin l ti cn dng: 5x3x50 = 750g

Th nghim 4 Kho st t l phi ch thin l-La hn quC 5 bc nhy, mi bc nhy lm 3 ln, cn dng lng hoa thin l sy c c t 50g hoa thin l ti v 10g la hn quLng hoa thin l ti cn dng: 5x3x50 = 750gLa hn qu: 10g dng cho c 5 bc nhy

Th nghim 5 Kho st lng mt ong trong 100mlC 5 bc nhy, mi bc nhy lm 3 ln, cn dng lng hoa thin l sy c c t 50g hoa thin l ti.Lng hoa thin l ti cn dng: 5x3x50 = 750gLng la hn qu cn dng: 10gLng mt ong cn dng: 5x3 +7x3 +9x3 +11x3 +13x3= 135g

Th nghim 6 Kho st lng ng trong 100mlC 5 bc nhy, mi bc nhy lm 3 ln, cn dng lng hoa thin l sy c c t 50g hoa thin l ti.Lng hoa thin l ti cn dng: 5x3x50 = 750gLng la hn qu cn dng: 10gLng ng cn dng: 7x3 +9x3 +11x3 +13x3 +15x3 = 165g

Tng lng nguyn liu cn dng cho cng on nghin cu:Hoa thin l: 7500gMt ong: 135gLa hn qu: 30gng: 165gTnh gi thnh cho cng on nghin cu n gi tng loi nguyn liu: Hoa thin l: 20000/kg Mt ong: 120000/kg ng ct: 20000/kg La hn qu: 350000/kg Gi thnh cho cng on nghin cu: 20x7,5 +120x0,135 +20x0,165 +350x0,3 = 274,5 nghn VNTnh gi thnh sn phmGi thnh cho 1 lt NGK hoa thin l mt ongNguyn liuKhi lng(g)n gi/kgThnh tin VND

Hoa thin l1020000200

La hn qu33500001000

Mt ong201500003000

ng100180001800

Nhn2 ci300600

Chai2 ci10002000

Tng tin mua nguyn liu8600

Tin cng + in + nc + gas(10% tin mua nguyn liu)860

Tin vn chuyn(4% tin mua nguyn liu)344

Tin dch v v qung co(5% tin mua nguyn liu)430

Tng tin chi ph cho 1lt sn phm10234

Vi 1 lt sn phm ta c c 2 chai NGK thin l mt ong dung tch 500ml/chaiSn phm bn ra th trng vi gi 8000/chai 500mlVn c nh cn c ca cng ty l(trong bao gm c tin mua my mc thit b, mn mt bng xy dng nh my v tin xy dng): 5,000,000,000Chi ph qung co cho thng u tin l: 300,000,000Cng ty c nng sut l: 40000chai/ngyMt thng cng ty sn xut 24 ngyCng ty s phn phi cho siu th, i l cp 1 v i l cp 2.Cc siu th cng ty s chit khu 8%, nn gi bn l: 7360 VNCc i l cp 1 cng ty s chit khu 6%, nn gi bn l: 7520 VNCc i l cp 2 cng ty s chit khu 4%, nn gi bn l: 7680 VNPhn phi cho siu th 50%(tng sn phm)Phn phi cho i l cp 1 30%(tng sn phm)Phn phi cho i l cp 2 20%(tng sn phm)Trong 1 thng cng ty sn xut c 960000 sn phmPhn phi cho siu th: 480000Phn phi cho i l cp 1: 288000Phn phi cho i l cp 2: 192000Doanh thu trong 1 thng ca cng ty:(7360 x 480000) + (7520 x 288000) + (7680 x 192000) = 7,173,120,000 VNChi ph cho sn xut trong 1 thng l:960000*5117 = 4,912,320,000 VNLi nhun ca cng ty trong 1 thng:7,173,120,000 - 4,912,320,000 = 2,260,800,000 VNChin lc a sn phm ra th trng Chin lc qung coQung co l s dng khng gian v thi gian truyn tin trc v sn phm hay doanh nghip cho khch hng, c th truyn t qua hnh nh, li ni. Qung co l cng c cnh tranh ng lc v rt cn thit cho sn phm mi gia nhp th trng.Ngoi ra, qung co cn gip gia tng doanh s ca sn phm, m rng th trng mi hay li cun nhm khch hng mi, cng c uy tn nhn hiu, to lng tin i vi khch hng v chng li cnh tranh.Xy dng i ng nhn vin tip th trc tip em sn phm dng th n tng h gia nh.Gii thiu sn phm ti cc hi ch trin lm, tham d cc cuc thi v thc phm.M mt cuc hi tho tip cn khch hng. Chin lc khuyn miChin lc khuyn mi l mt trong nhng chin lc quan trng ca cng ty nhn to c hi thun li hn cho vic tiu th sn phm lm tng s lng hng bn ra v to ra li nhun.Trong thi gian sn phm mi tung ra th trng khi khch hng mua sn phm s c tng km ly thy tinh, khn,c in hnh sn phm, logo ca cng ty.Vo nhng thng cui nm, khuyn mi cng ty s gim gi sn phm.Tng phiu mua hng min ph ti cc siu th. Vt liu cha sn phmSn phm l dng lng nn cn loi bao b nh, bn, chu va p cao, c th nhn thy sn phm bn trong, chi ph r v c th ti ch trnh nhim mi trng nn nhm chn vt liu cha l chai pet nha 500ml. Nhn sn phm

Ti liu tham kho[1] Bi ging pht trin sn phm thc phm, m Sao Mai, H CN TP.HCM[2] Gio trnh cng ngh ung, NXB H CN TP.HCM[3] http://vi.wikipedia.org/wiki/Thi%C3%AAn_l%C3%BD

[4] http://vi.wikipedia.org/wiki/M%E1%BA%ADt_ong

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