TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September...
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![Page 1: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/1.jpg)
TIDE Final ConferenceCluster 5 WorkshopThe BKK case study: better PT governance 15th September 201514:30 – 15:30
László Sándor Kerényi, BKK Centre for Budapest Transport András László Kőrizs, BKK Centre for Budapest Transport
![Page 2: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/2.jpg)
BKK’s activities in TIDE
TRANSPORT MANAGEMENT BODIES
Creation of public transport management bodies for metropolitan areas (Measure 1)
MARKETING RESEARCH
Marketing research as optimization tool in public transport (Measure 3)
Cluster 5 – Public Transport Organization
![Page 3: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/3.jpg)
Measure 1 – Transport Management BodiesTransparent PSO structure, based on partnership
![Page 4: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/4.jpg)
Measure 1 – Transport Management BodiesMore integrated, less complex organizational structure in Budapest (2010)
![Page 5: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/5.jpg)
Measure 1 – Transport Management Bodies
As stated by law, the Municipality of the City of Budapest is responsible for:• Transport strategy and development • Organizing public transport (Budapest & metropolitan area)
As mobility manager of Budapest, BKK duties are:• Coordinated transport development• Efficient operation• Proactive passenger information
Strong focus on • better cooperation of transport modes• sustainable transport demand management • social needs and overall economic costs• protection of the environment
Integrated approach covering all urban transport modes
![Page 6: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/6.jpg)
Measure 1 – Transport Management BodiesThe first SUMP-based mobility strategy (Balázs Mór Plan) was born!
![Page 7: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/7.jpg)
![Page 8: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/8.jpg)
Measure 3 – Marketing ResearchWe need information for planning, operation and evaluation
![Page 9: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/9.jpg)
Measure 3 – Marketing Research
Internal market research for better services:
• Vehicle fleet navigation system (FUTÁR) uses GPS based real time location information
• New ticket vending machines provide important information about ticket sales (AFC ongoing!)
External market research on mobility needs:
• Customer satisfaction surveys related to BKK services
• Balázs Mór Plan went through a wide-range public consultation, providing information
• Modeling using large amount of data gathered from various platforms (FUTÁR, GTFS, Transmodel)
Market research for better PT – the basis of multimodality is information
![Page 10: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/10.jpg)
Measure 3 – Marketing Research
FUTÁR (integrated GPS based vehicle tracking system) provides:• real-time information about 2295 vehicles• passenger information via various communication
channels
Communication channels include:• BKK INFO app: real time travel information• BKK FUTÁR app: real time journey planner (100.000+
downloads)• BKK Facebook: direct communication to passengers
(105.000 followers, 60 posts per month, 80.000 visits/day)
Example 1 – FUTÁR System (internal)
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Measure 3 – Marketing Research
To support strategic planning, BKK elaborated a Macroscopic Transport Model (MTM) for Budapest and its agglomeration, including all transport modes (taking economic, social and environmental aspects into consideration) – available for transport planners.
Continuous maintenance required:• Traffic counting twice a year, including road traffic,
cyclists and public transport• Household surveys in every 4 years, with a sample
of 17.000 households (1,5%)
Example 2 – Macroscopic Transport Model (external)
![Page 12: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/12.jpg)
BKK measures are transferable!What do you need for success?
Appropriate information about context conditions (TIDE deliverables available!)
Long-term vision and strategy (Have a clear concept!)
Strong political will (Have the mayor onboard!)
NGO activity (Involve NGO’s as partners!)
Well-trained staff (Educate staff and manage the change!)
Efficient allocation of financial resources, including public resources, private capital, EU funds, and fare revenues (Facts are the best arguments!)
![Page 13: TIDE Final Conference Cluster 5 Workshop The BKK case study: better PT governance 15 th September 2015 14:30 – 15:30 László Sándor Kerényi, BKK Centre.](https://reader036.fdocuments.net/reader036/viewer/2022062517/56649e8f5503460f94b92854/html5/thumbnails/13.jpg)
Thank you for your attention!
László Sándor Kerényi, BKK Centre for Budapest [email protected]ás László Kőrizs, BKK Centre for Budapest [email protected]