TIA Ad Hoc Committee Meeting Safe and Responsible Driving TIA Washington, D.C. July 12, 2002 Chuck...

TIA Ad Hoc Committee MeetingTIA Ad Hoc Committee MeetingSafe and Responsible DrivingSafe and Responsible Driving

TIATIAWashington, D.C.Washington, D.C.July 12, 2002July 12, 2002

Chuck EgerChuck EgerMotorolaMotorola

Chuck Eger, July 12, 2002

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002.

AgendaAgenda The Current EnvironmentThe Current Environment Review of Industry MessagesReview of Industry Messages

– Nature of the messagesNature of the messages

• Awareness message (CTIA)Awareness message (CTIA)

• Telecom company messagesTelecom company messages

• Auto company messagesAuto company messages

– Message contentMessage content Proposal Proposal

– PolicyPolicy

– ResearchResearch Next StepsNext Steps

Overview of the Current Overview of the Current EnvironmentEnvironment

133 Million wireless users by end of 2001133 Million wireless users by end of 2001

Integrated into everyday life and businessIntegrated into everyday life and business

Driver distraction has emerged in the U.S.as an Driver distraction has emerged in the U.S.as an important issue to consider by both state and local important issue to consider by both state and local jurisdictions, as well as by NHTSA and NTSB.jurisdictions, as well as by NHTSA and NTSB.

Public and private research is ongoing. This research Public and private research is ongoing. This research is performed ad hoc; there is no overarching approach.is performed ad hoc; there is no overarching approach.

Driver distraction from telecom is becoming a Driver distraction from telecom is becoming a worldwide issue.worldwide issue.



MediaMedia

Continues to be a hot item for the mediaContinues to be a hot item for the media E.g., ABC news segment on Rhode Island studyE.g., ABC news segment on Rhode Island study



LegislationLegislation Legislation is occurring at the federal, state, and Legislation is occurring at the federal, state, and

local levelslocal levels Tracked by CTIA: Tracked by CTIA: CTIA has been responding at the federal levelCTIA has been responding at the federal level Carriers respond at the state and local levelCarriers respond at the state and local level Response dependent on state of the research, Response dependent on state of the research,

available products, and educational activityavailable products, and educational activity

– No coordinated manufacture responseNo coordinated manufacture response

– No involvement from auto companiesNo involvement from auto companies



RegulationRegulation

Regulators are involved from NHTSA and Regulators are involved from NHTSA and NTSBNTSB

– NHTSA is conducting researchNHTSA is conducting research

– We can expect research to lead to We can expect research to lead to regulationregulation



Industry messages generally Industry messages generally have three pillars:have three pillars:

EducationEducation ResearchResearch Technology and Products.Technology and Products.

Message Pillar: EducationMessage Pillar: EducationEducation currently is action that is Education currently is action that is most available most available

–Regulators and researchers have expressed Regulators and researchers have expressed doubts about efficacy of educationdoubts about efficacy of education

–Industry needs to respond to such concerns by Industry needs to respond to such concerns by sponsoring and demonstrating effective programssponsoring and demonstrating effective programs

How should we respond?How should we respond?

Note: Auto companies are providing a Note: Auto companies are providing a similar message to the marketplace.similar message to the marketplace.

Message Pillar: ResearchMessage Pillar: ResearchThe need for research is part of our The need for research is part of our messagemessage

Are we now demonstrating a Are we now demonstrating a commitment to research? Do we: commitment to research? Do we:

–support industry-led programs and initiatives? support industry-led programs and initiatives?

–provide support to the key human factors provide support to the key human factors researchers in the area of distracted driving?researchers in the area of distracted driving?

–Have a means to track, understand and Have a means to track, understand and respond to developing research?respond to developing research?



Message Pillar: Technology and Message Pillar: Technology and ProductsProducts

Bluetooth interfaceBluetooth interface Headset jacksHeadset jacks Can we leverage disability access message?Can we leverage disability access message?



Policy VoidPolicy Void

No cross-industry coordination of messagesNo cross-industry coordination of messages No consolidation of resources to provide No consolidation of resources to provide

meaningful education to customersmeaningful education to customers If we pool our resources –If we pool our resources –

– Could provide uniform messageCould provide uniform message

– Over industry websiteOver industry website

• E.g., streaming interactive video on novice E.g., streaming interactive video on novice drivingdriving



State of the ResearchState of the Research

Researchers have identified areas of productive Researchers have identified areas of productive research – E.g., NHTSA Panelresearch – E.g., NHTSA Panel

Researchers each have own view of needed Researchers each have own view of needed researchresearch

Researchers have developed a consensus on a Researchers have developed a consensus on a research roadmap for pre-competitive research – research roadmap for pre-competitive research –

– Establishes research priority and directionEstablishes research priority and direction

– The proceedings are available at:The proceedings are available at:

• www.Motorola.com/www.Motorola.com/callsmartcallsmart



The Top Three Proposals The Top Three Proposals (each receiving equal priority)(each receiving equal priority)

Assessing the Effects of the Local Assessing the Effects of the Local

Environment on DistractionEnvironment on Distraction Adaptive Information Management for Adaptive Information Management for

Modern Vehicles Modern Vehicles Develop a Computational Model of Driver Develop a Computational Model of Driver

Attention Allocation Attention Allocation



Opportunity for IndustryOpportunity for Industry Pre-competitive research is the bridge to Pre-competitive research is the bridge to

both technological solutions and responsible both technological solutions and responsible driving educationdriving education

Industry has opportunity to demonstrate Industry has opportunity to demonstrate commitment to furthering the research commitment to furthering the research agendaagenda



Next StepsNext Steps Key is to bring the research together in a Key is to bring the research together in a

program where it can be sponsored and program where it can be sponsored and assessed so that findings can implemented assessed so that findings can implemented into products or as policyinto products or as policy

Where can this be done?Where can this be done?



ChoicesChoices Established industry associations – Established industry associations –

– Automotive, TelecomAutomotive, Telecom

– No association situated to comprise the No association situated to comprise the involved companiesinvolved companies

Governmental ProgramGovernmental Program

– NHTSA program is a good startNHTSA program is a good start

– Not optimal for maintaining the focus on Not optimal for maintaining the focus on solutionssolutions



ProposalProposal

An inclusive consortiumAn inclusive consortium

– AutomotiveAutomotive

– TelecomTelecom

– Coordinated with GovernmentCoordinated with Government To evaluate both policy and research To evaluate both policy and research

needs and opportunitiesneeds and opportunities



THANK YOUTHANK YOU

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