Three Ways to Imprint Your Brand onto a Promotional Product: Embossing, Hot Stamping, and Engraving

Three Ways to Imprint Your Brand onto a Promotional Product:

Embossing, Hot Stamping, and Engraving.

These processes involve transferring a dye or a foil onto the product, and in some cases burning or

carving into the surface of the product. They are used primarily for products like leather jackets, portfolios

and high-end hard goods.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

Embossing Is Used on High-End Products Like Leather Portfolios and Jackets.

Embossing and debossing are fundamentally the same thing, except that one only uses one dye and the other uses two dyes. If you’ve ever seen a portfolio that has a logo pressed into the cover, for example, that’s been debossed. When you see a portfolio with the logo raised up out of the cover, that’s embossed. With debossing, just one dye is pushing down. With embossing there’s a dye

underneath and a dye on top that are forced together with heat and pressure and cause the raised mark on the surface of your particular product. These imprinting processes are used heavily with portfolios, leather jackets, coasters, and other like high-end items.

Dave Burnett www.AnOpportunityKnocks.com

EmbossedLeather Wallet

Hot Stamping Is an Imprinting Method Very Similar to Embossing.

Hot stamping is basically debossing with thin metal foil held underneath the die when heat and pressure are applied to a product. When the die is removed, the foil remains on the product. Again, this process is frequently used on products like portfolios, notebooks, and busi-ness cards. Other paper products, like book jackets and elaborate special-effect printing for promotional pieces tend to use foil as well because it looks so good and adds that extra dimension of class that speaks to the perception of value.


The Next Imprinting Method Is Called Engraving.

There are two fundamental kinds of engraving for promotional products––laser etching and mechanical engraving. Laser etching is basically what you see on pens and key chains and mugs and bottle openers, and similar hard goods. Lately, new machines have been created that allow you to laser engrave some soft goods, like fleece and leather. It removes a little bit of the material but it creates a really nice tone-on-tone look. Mechanical engraving is what is used when you engrave initials on a high-end pen or a name on something like a flask. Mechanical engraving is the process used primarily to add names and initials to high-end products like that.


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An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

Three Ways to Imprint Your Brand onto a Promotional Product: Embossing, Hot Stamping, and Engraving

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