Three Things Ad Agencies Need for New Business

Jamie Dunham

Office 615.341.3624 Mobile 615.739.1133 [email protected]

Fuel Lines New Business Conference October 2015 @jdunham

Last Afternoon Presentation

This was me in 2010

In-HouseGraphic Designers,Freelance Writers,Free Social Media &Media Buying Agencies

So I walked out.

Andcalled Michael Gass

To succeed in life,You need three things

A WishboneA BackboneAnd a Funny Bone

Reba McEntire

Three Things I Needed

PositioningMarketingNetwork

Proven Brand ProcessExperience in CategoriesA BlogA New OfficeFriends & PartnersLots of Coffee Dates

Building Cultural Relevancy for Brands

Experience in Categories

Marketing to Women

Building Cultural Relevancy for Brands

SeniorExperience

Ala CarteServices

Marketing to Women

Marketing

Marketing

AuthenticityAuthorityMarket DifferentiationMindshareSEOValueValues

Focused My Blog on M2W

Active on Twitter, Facebook, Instagram

Create Posts on LinkedIn

Developed Newsletter

Repurpose Content • Speeches

• Panel Discussions

• Podcasts

• Guest Posts

• Social Media Posts

• Articles

Speaking Engagements

Google Yourself – It’s Okay, Most People Do It

Network

Brand Agents

• Marketing Strategists

• Digital Sherpa

• Media

• Event / PR

• Research

• Graphic Design

• Video

Network

• Meet new associates and potential clients

• Continue to learn

• Develop network

• Add skills to the group

•  Leadership

New Business in the PipelineProjects Turn into Ongoing RelationshipsDoing Meaningful Work

Former Agency ClientsLearning New ThingsHaving Fun

Some of Our Clients

Thank You!

LipstickEconomy.com

@jdunham

[email protected]

Marketing