Why Every Company Needs a CSR Strategy and How to Build It ...
Three Skills Every CSR Professional Will Need in the Next ... · Convened by: Title Sponsor:...
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Convened by: Title Sponsor: Sponsor: Three Skills Every CSR Professional Will Need in the Next Five Years
Transcript of Three Skills Every CSR Professional Will Need in the Next ... · Convened by: Title Sponsor:...
Convened by: Title Sponsor: Sponsor:
Three Skills Every CSR Professional Will Need
in the Next Five Years
Convened by: Title Sponsor: Sponsor:
Seven Skills Every CSR Professional Will Need
in the Next Five Years
Our Presenters:
• Jerald Barnes, Director, Global Community Relations
and Employee Engagement, The UPS Foundation
• Bea Boccalandro, President, VeraWorks
• Suzi Cabo, Director, Corporate and Community
Affairs, United Airlines
• Lisa Landis, Director, Global Corporate Citizenship,
CEB
• Emily Saunoi-Sandgren, Manager, Corporate Social
Responsibility, Target3
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Lisa Landis
Director, Global Corporate Citizenship
CEB
#POLBizTrack
5 © 2015 SHL, a part of CEB. All rights reserved.Version 1.1 October 23, 2015
Company confidential
Who We Are
CEB is a best practice insight and technology company. We have a unique view into what
matters—and what works—when driving corporate performance. With more than 30 years of experience
working with top companies to share, analyze, and apply proven practices, we deliver innovative
solutions that help organizations unlock their full potential.
Every year we equip over 20,000 senior leaders from more than 10,000 organizations across 110
countries with the intelligence they need to respond quickly to evolving business conditions. In doing so
we help them more effectively manage their talent, customers and operations to exceed business
objectives.
Our Members include:
75%
of the Dow Jones Asian Titans
85%
of the FTSE 100
90%
of the Fortune 500
6 © 2015 SHL, a part of CEB. All rights reserved.Version 1.1 October 23, 2015
Company confidential
It’s a New World and Our Leaders Aren’t Prepared
The new normal is more complex and includes higher expectations of leaders than ever before.
In the new business environment, leaders must deal with…
Shifting job
requirements
Widening spans
of control
Geographic
dispersion
of teams
Less time
with their teams
7 © 2015 SHL, a part of CEB. All rights reserved.Version 1.1 October 23, 2015
Company confidential© 2014 CEB. All rights reserved. HRLA9489814SYN
The Typical Leader Responses are Not Effective
Leaders today are responding to this new complex environment by focusing on the extremes.
Focus on their
individual and
Business Unit
outcomes
Focus on adopting
a network-oriented
focus with constant
collaboration
Neither Approach
is Very Effective
“Our leaders are hitting the goals we’ve been putting in front of them.
The problem is that we’re not seeing as much of an impact on our
company-wide numbers as we would have expected”
Chief Executive Officer,
Telecommunications Organization
8 © 2015 SHL, a part of CEB. All rights reserved.Version 1.1 October 23, 2015
Company confidential
+ + --
Individual Leadership Network Leadership
Enterprise
Leadership
When combined, Enterprise
Leaders are able to achieve a
multiplying effect, hitting their
own goals more efficiently and
effectively while also lifting the
performance of their peers and
the broader organization.
A New World Demands a New Approach
Instead, leaders need an approach that includes the best of both options and focuses on the
strategic bigger picture.
9 © 2015 SHL, a part of CEB. All rights reserved.Version 1.1 October 23, 2015
Company confidential
Why Enterprise Leadership Matters
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Seven Skills Every CSR Professional Will Need
in the Next Five Years
11
Suzi Cabo
Director, Corporate and Community Affairs
United Airlines
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Convened by: Title Sponsor: Sponsor:
Seven Skills Every CSR Professional Will Need
in the Next Five Years
13
Emily Saunoi-Sandgren
Manager, Corporate Social Responsibility
Target
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Convened by: Title Sponsor: Sponsor:
Seven Skills Every CSR Professional Will Need
in the Next Five Years
15
Jerald Barnes
Director, Global Community Relations and
Employee Engagement
The UPS Foundation
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Seven Skills Every CSR Professional Will Need
in the Next Five Years
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Bea Boccalandro
President
VeraWorks
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What makes you happy?
Lower mortality
Higher self-confidence
Fewer negative emotions
Does it give you…
Higher productivity
Pro-social behavior:
Voluntary actions, including employee
volunteering and giving, with a social purpose
because they intend to benefit others or
society as a whole.
Lower mortality!(Buck Center for Research and Aging,
Berkeley University and Stanford
University)
Higher self-confidence(Published research in Child
Development)
Fewer negative emotions(Altruism and Health: Perspectives from
Empirical Research by Stephen Post, ed. )
Pro-social behavior gives employees:
Higher productivity (Babson College, Give and Take by Wharton’s Adam Grant)
Relationship between volunteering and
employee engagement / morale
The academic case for social purpose at work is
spilling into management practice
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We are hard wired to reach out and help.
It’s primal.
It’s involuntary.
Image: Frans de Waal
It’s unconscious.
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Does all pro-social behavior do this?
Higher productivity (Babson College, Give and Take by Wharton’s Adam Grant)
Data from HP: Who experienced greatest lift
in engagement?
d. Sally
Directed $25 of HP funds toward a “Matter to a Million” program Kiva loan.
b. Brent
Used 16 of HP’s policy of 4 hours / month volunteer time off for the volunteering he chose to do, independent of HP.
a. Melanie
Participated in entrepreneur mentoring program and found that it used and developed her skills and advanced her career.
c. Ken
Participated in two HP-employee organized extra-hands team volunteer projects per his manager’s encouragement.
Data showing lift in morale/engagement?
a) Monetary giving
b) Volunteering independently of HP
c) Paid-time-off volunteering
d) Extra-hands HP volunteering
a) Team-based HP volunteering
b) Manager encouragement to participate in HP volunteering
g) Skills-based HP volunteering
h) Skill-building / career-enhancing volunteering
No.
Brent and Sally
Yes, there is evidence of lift.
Ken
Yes, there is evidence of big lift.
Melanie
Note: Not all of the above have been tested for causality.
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Does all pro-social behavior do this?
Higher productivity (Babson College, Give and Take by Wharton’s Adam Grant)
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Does all pro-social behavior increase
employee engagement, retention and
performance?
No
The employee volunteering that best “purposes the job” is:
1. Work native
2. Evolving
3. Group Based
4. Impact Evident
5. Voluntary
6. Employee owned
Job purposing: Broaden social mission to heighten
employee engagement, performance & wellbeing
Engaged employees Disengaged employees
Sell technology solutions
+ job purposing =
HP’s Eco Advocates
+
Engaged employees Disengaged employees
Sell technology solutions
+ job purposing =
+ help businesses be green = 37% higher morale
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Job purposing:
Broadening the social mission of work to
heighten employee engagement,
performance and wellbeing.
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More on job purposing
Blog: BeaBoccalandro.com
@bbocclandro
Article on your tables
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Seven Skills Every CSR Professional Will Need
in the Next Five Years
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You can win a private island!*
* Or comparable prize, if out of stock.
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Future skills Who Contact or other resource
Next steps / ideas
• Speaking language of business
• Operating in cross- functional environment
• Translating goals for various groups
Jerald
• Job purposing Bea
• Adaptability Suzi
• Enterprise leadership Lisa
• Being bilingual/ multilingual - in languages of business and social change
Emily
• Other:
Key to winning a private island
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• In your groups, help each other come up with contacts, resources, ideas and next steps on the planning grid.
• Winner = First team in which every member has identified:
• 2 contacts or other resources +
• 2 ideas / next steps
to help them further develop the skills they are interested in.
• Winning group gets private Caribbean island. *
How to win a private island!*
* Or comparable prize, if out of stock.
THANK YOU!
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Looking for More?
• Learn: pointsoflight.org/corporate-institute/resources
• Connect: pointsoflight.org/for-companies
• Recognize: civic50.org
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