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Three Reasons Why

Visual Data Discovery Falls Short

Vijay Anand, Director, Product Marketing

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Agenda

2

• Introduction to Self-Service Analytics and Concepts

• MicroStrategy Self-Service Analytics

• Product Offerings and Feature Comparisons

• Product Workflows and Demonstration

• Data Import

• Data Visualizations

• Collaboration

• Things to Consider while deploying Self-Service Analytics

• Next Steps

• Questions

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Self-Service: A Growing Expectation

We want software that empowers us to do more on our own without expert assistance

3

Business Intelligence is greatly trending towards self-service

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Self-Service Analytics

Global adoption trends

4

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Disruptive Technologies Changing BI Landscape

Deliver user-friendly, pervasive applications faster and with less upfront cost

5

Cloud Computing Mobile Data Discovery

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Heavy Reliance on Self-Service Analytics

Departmental use is driving adoption of tools that do not require IT support

6

Survey respondents use two or more Analytical tools in their companies

MicroStrategy Survey to 200+ prospects and customers, 2014

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What Makes Self-Service Different?

Is it better?

7

Self-Service Analytics

Business Users contribute to

Dashboard Design

Traditional BI

IT Users proactively design

Dashboards

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Self-Service Drives Business Productivity

8

More Productive More content per creator

More Producers More users can create

content

More Collaborative Peer-to-peer sharing

5-10x More Content

5-10x More Content

Creators

5-10x More Sharing

>100x more content

creation and

consumption Quick Setup

Business Friendly lessens IT dependency

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MicroStrategy Analytics

Self-Service Capabilities

9

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MicroStrategy Platform – Before Simplication

21 products to get full features

Web Reporter

Web Analyst

Web Professional

Web – Universal Option Mobile

Object Manager

Integrity Manager

Developer Architect

Development and Testing

Command Manager

Enterprise Manager

System Manager

Intelligence Server

Transaction Services

Report Services

Narrowcast Server

OLAP Services

Multisource

Intelligence Server – Universal Option

Distribution Services

User Interfaces

Server Features Monitoring and Automation

Office

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MicroStrategy Platform – After Simpliflication

Only 4 Products to get full features

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Web Reporter

Web Analyst

Web Professional

Web – Universal Option Office Mobile

Object Manager

Integrity Manager

Developer Architect

Development and Testing

Command Manager

Enterprise Manager

System Manager

Intelligence Server

Transaction Services

Report Services

Narrowcast Server

OLAP Services

Multisource

Intelligence Server – Universal Option

Distribution Services

Server Features

Web Mobile

Server

User Interfaces

Architect

Monitoring and Automation + Monitoring and Automation

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MicroStrategy Platform – After Simplification

Role Based Packaging

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MicroStrategy Web

(includes Microsoft Office integration)

MicroStrategy Mobile

Analysts, Power users

and Web consumers Mobile consumers

MicroStrategy Architect

(includes development and testing tools)

MicroStrategy Server

(includes email distribution, server features, monitoring and administration tools)

Base server – all user roles

Developers

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Benefits to New Simplified Pricing and Packaging

Self-Service Capabilities are included

13

Simple, Transparent and Empowering: every user now

benefits from the industry’s best analytics

Purchasing decisions become extremely simple

Software transparently available at market competitive prices

Customers can realize the full potential of our software, for

present and future deployments.

Unnecessary configuration discussions get eliminated

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Complete and Comprehensive Analytics Platform

14

MicroStrategy Analytics Platform

Enterprise-Grade

Business Intelligence

Big Data

Analytics

Self-Service

Data Discovery

On-Premises or on MicroStrategy Cloud

Web or Mobile

Agility and Governance

Secured by Usher

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Self-Service Data Discovery

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Stunning

Visualizations

Instant

Query Results Effortless

Dashboards

No IT

Needed

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Easy Access to Any Data Source

16

User / Departmental Data

Data Warehouse

Appliances

MapReduce &

NOSQL

Databases

Relational

Databases

Columnar

Databases

HANA

Parallel Data Warehouse

Elastic Map

Reduce

Exadata

Redshift

Bri

ng

All

Rele

va

nt

Da

ta t

o D

ec

isio

n M

ak

ers

No Data Left Behind

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Easy Business User Access with Enterprise Security

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Quick Data Import No SQL or Scripting

MicroStrategy

Modeled Data

Personal or

Departmental

Cloud-

Based Data

Relational

Databases

Big Data &

Hadoop

Enterprise

Applications

SAP, Oracle e-Business,

Siebel, Peoplesoft, etc.

Oracle, SQL Server,

MySQL, Teradata,

Netezza, etc.

Salesforce.com, NetSuite.

Facebook, Eloqua, Google

Docs, etc.

Spreadsheets, Access

databases, CSV, public data

downloads, etc.

Cloudera, Hortonworks,

Amazon Elastic MapReduce,

MapR, etc.

Enterprise-certified single-

version of the truth

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Data Blending on the Fly

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GAAP revenue per sales rep

Actual performance versus target

Most valuable reps

(revenue - compensation cost)

Climate impact on product sales

Much more

Combined Data

Data

Blending

Finance

Data

HR Data

Sales

Data

Source 1

Source 2

Source 3

Source 4

Public Data

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Advanced Analytics for Everyone to Use

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Industry’s most powerful SQL Engine and 300+ native analytical functions

Projections

Relationship Analysis

Benchmarking

Trend Analysis

Data Summarization

An

aly

tica

l M

atu

rity

What is likely to happen based on past history?

What factors influence activity or behavior?

How are we doing versus comparables?

What direction are we headed in?

What is happening in the aggregate?

Optimization What do we want to happen?

World’s most

popular

advanced

analytics tool.

Free

Open source

1000+

Advanced

Functions

Specialty Tools

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Tight Integration with Enterprise Grade BI

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Production Business Intelligence Standalone

Visual Data

Discovery Dashboards

Reports and

Statements OLAP Analysis

Advanced

Analysis

Only MicroStrategy Delivers Agility and Governance

• Common metadata for trusted single version of the truth

• Flexibility for business to quickly work with new data

• Now protected by digital badges

Move Seamlessly between Styles

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Easy Workflows for Managed Self-Service

21

Enterprise Data

with Governed

Metadata

Business User

Personal and

Cloud-based

Data Sources

2

Access local

or Cloud-

based data

1 Access

system-of-

record data

3 Promote

dashboard design

metadata to system

of record

Metadata

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Product Demonstration

22

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Top Three things To Consider while Deploying Self-Service

23

#mstrworld

1. Seamless Paths to Enterprise Features

24

Cloud Computing Governance Data Discovery

Enterprise Reporting Mobile Automated deliveries

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1. Seamless Paths to Enterprise

25

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2. Managed Self-Service Capabilities

With other vendors, only one group of people knows what is going on creating silos

26

CXO

VPs

Employees

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2. Managed Self-Service Capabilities

With MicroStrategy, Everyone gets the same version of the truth

27

#mstrworld

2. Managed Self-Service Capabilities

With MicroStrategy, Everyone gets the same version of the truth

28

Enterprise

data

Sales

Executives

Marketing

Finance

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2. Managed Self-Service Capabilities

BI Administrator Perspective

29

Attend Track 1, Session 5

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3. Ease of Use

Self-Service BI is not Self Enabled

30

Survey respondents who gave their BI self-service

programs a grade of “good” or “excellent”

Wayne Eckerson, July 2012: Survey of 234 BI and IT professionals

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3. Ease of Use

Companies Lag in Statistics and Visualization Skills

31

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Self-Service Analytics

MicroStrategy World 2015

32

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Enterprise Data Discovery Hands-On Workshop

Track 13

Intro to

Enterprise Data Discovery

Advanced Enterprise

Data Discovery

Integrating R into

Enterprise Data Discovery

• Connect to Advanced Data Sources

• Scrape data from web pages

• Create Advanced Metrics & Integrate D3 library

• Connect to Server for Governed Data Discovery

• Build Metrics using 300+ inbuilt Analytical Functions

• Set up and use R Advanced Analytics Functions

• Visualize Advanced Analytics with D3 Visualizations

• Access Any Data and Prepare for Analysis

• Analyze Your Data and Visualize the Insights

• Share Your Dashboard and Collaborate

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Early Adopter Program

MicroStrategy 10 Self-Service Capabilities

34

BRAND NEW HTML 5 UX FOR FASTER EXPERIENCE

MicroStrategy

Modeled Data

Personal/Departmental

Cloud

Databases

Big Data

3

4

Data Wrangling

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Visualization Challenge

Exhibit Hall

35

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MicroStrategy 9s

Free recommended Security upgrade

36

Contact us to find out what programs we have for you.