Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17
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Transcript of Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17
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ThreeNewMarketResearchTechnologiesThatMakeTeamsSmarter
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AboutYourHostIntroducingSmartReporting!
Better,FasterQualitative
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MonikaWingateCEOandCo-FounderofDigsite
AboutYourSpeaker
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Agenda
WhyNewTechnologyisCriticalinQualitativeResearch
ThreeNewQualitativeResearchTechnologies
TheRoleofMarketResearchinTechnologyAdoption
PracticalTipstoDriveChangeinYourOrganization
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WhyNewTechnologyisCriticalinQualitativeResearch
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Businesssuccessisbeingdrivenbythespeedanddepthofconsumerinsights.
Slackspentalotoftimeworkingontheirpreviewreleaseandquicklyaddingorremovingproductfeaturesbasedonwhatearlyusersweretellingthem.
Businessinsider.comLeadboxer.com/blog/how-did-slack-grow-so-fast
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NewtechnologieslikeAIarecentraltospeedandagilitybecausetheymakeussmarter.
ProductivityGains
$6.6TRILLION
GreaterConsumerDemand
$9.1TRILLION
$15.7TRILLION
TheamountthatwillbeaddedtoglobalGDPbecauseofAI
FastCompanyNovember2017
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QualitativedataisattheheartofAIimprovements.SpeechRecognition ImageRecognition
FastCompanyNovember2017
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ThreeNewQualitativeResearchTechnologies
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AutomatedMicro-Targeting
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SocialRecruiting Automation Qual.Panels
AutomatedMicro-Targeting
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Virtual-AssistedDesignandDataCollection
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TemplatedQualitativeDesigns
1.Whataretheydoingnow?
Q&A
2.Shareanexperience
Photo/VideoDiary
3.Mapoutpainpoints
Whiteboard
4.Identifykeypriorities
Crowd-Voting
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VirtualAssistedDataCollection
Responsive…ü qualitychecksü instructionsü activitiesü probingü remindersü rewards
PredictiveSearch&Chatbots
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SmarterReportingAutomation
Ø Auto-taggingØ SentimentAnalysis
Ø EntityRecognition
Ø TextAnalytics
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VirtualAssisted+HumanAnalysis
• Tagging• Sentiment• Themes• Quotes
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VirtualAssistedCo-Creation
enhancepd.com/blog/ideation-and-concept-sketching-design/
library.gv.com/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions-97279b532b25
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TheRoleofMarketResearchersinTechnologyAdoption
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Technologyisenablingavisionofbroaderaccessatsomeorganizations.
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AndMarketResearchersarestartingtodrivechange.
QuirksCorporateResearchReportSurvey2017
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PracticalTipstoDriveChangeinYourOrganization
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Focusonthebiggestbarriers(cost,time,quality)toprovidingthedeepinsightsyourteamneeds.
Identifyyourkeypainpoints.
FastCompanyNovember2017
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Lettechnologydotheworkitdoesbest.
Overlapyourpainpointswithpotentialqualitativetechnologies.Lookforsolutionsthatsimplifybut
don’teliminatehumaninteractions.
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Getyourteaminvolvedandengaged.
Findachampioninyourorganizationtohelpyougetstarted.
Adoptandrefineyourtechnologysolution.
Findprovidersthatareeagerforfeedbackanditeration.
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