Three Events Technology Trends 1. Event management software has
Transcript of Three Events Technology Trends 1. Event management software has
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Disruptive Technology Trendsfor Events
Corbin Ball, CSP, CMP
Corbin Ball Associates
© Corbin Ball Associates
Course Notes: corbinball.com/assets/trends-mpiottawa.pdfTwitter: @corbinball
T
Social media are transforming how events and venues are marketed, managed and experienced.
Two Disruptive Events Technology Trends:
1.
Econsultancy
• 90% online consumer trust recommendations from people they know.
• 14% trust advertising.
Experien, August, 2013
Social Media Growth
Social Media for Events, November 2014
What social channels to you use?
1.23 billion users
554 million registered users(271 million active monthly users)
1 billion monthly users
1 billion users259 million users2.1 million groups
70 million users
200 million users
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680 million mobile Facebook users -- Facebook news release, Feb, 2013
Twitter: 75% Access From Mobile Devices Monthly -- TechCrunch Oct, 2013
Mobile Social Media
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Instagram: 40.5 million users on smart phones – Forbes, March 2014
Interactivity required.
Mobile/Social Transformation
Mobile expected
Mobile/Social Transformation
Two Disruptive Events Technology Trends:
2. New mobile technology is transforming events, venues and society in general.
Cisco Visual Networking Index Forecast, Feb. 2013
In 2014:
More mobile devices than people!
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*IDC Mobile Phone Tracker, Jan. 2014
1 billion smart phones shipped in 2013*.
2.5 billion in use by 2015!The average smartphone user…..
• Checks their phone 150 times per day.
• Spends 127 minutes/day using apps.
• Has 65 apps installed.
-- Nokia and T-Mobile USA
1.3 million apps
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“Swiss Army” Event Guides
ativsoftware.comcore-apps.comcrowdcompass.comdoubledutch.comgenie-connect.comquickmobile.comsherpa-solutions.com
• Agenda / program
• Alerts / messaging
• Analytics
• Appointments
• Area information
• Audience polling
• Brochures
• Conference program
• Conference video
Mobile Apps for Events and Exhibitions
• Exhibit guide
• Floor plans /mapping
• Lead exchange
• Meetings logistics
• Micropayments
• Networking
• Registration
• Session handouts
• Surveys
• Ticketing
Event app usage:
MPI Survey:85% of meeting planners are using or will soon use mobile event apps for their meetings.
October, 2014
(9% in 2011 – MPI Future Watch)
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Event app usage: “Swiss Army” Event Guides
ativsoftware.comcore-apps.comcrowdcompass.comdoubledutch.comgenie-connect.comquickmobile.comsherpa-solutions.com
• Agenda / program
• Alerts / messaging
• Appointments
• Area information
• Audience polling
• Brochures
• Conference program
• Conference video
Mobile Apps for Events and Exhibitions
• Exhibit guide
• Floor plans /mapping
• Lead exchange
• Meetings logistics
• Micropayments
• Networking
• Registration
• Session handouts
• Surveys
• Ticketing
Low Cost/Free (DIY) Apps:
bizzabo.comguidebookapp.comleebug.com
Registration Company Apps
• cvent.com• etouches.com• certain.com• ungerboeck.com
Analytics:
Onsite Meetings Past: The “black hole” of
event data management
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Analytics:
Onsite Meetings Today:Every touch is trackable!!
Decisive Asset Mgmt. October 2012
U.S. Technology Adoption Rates
Time from consumer availability to 10% penetration:
MIT Technology Today, May 2012Business Insider, Aug. 2013
• Large, high resolution screen • Light• Instant on• Intuitive• GPS capable• Thousands of free apps
• Destination and venue sales• Interactive event programs• Interactive tradeshow guides• Attendee onsite assistance• Kiosks• Attendee engagement/polling• Lead exchange• Paperless binders
Event Tablet Uses:
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Paperless Event Binders
3 steps:
A. PDF conversion
B. Cloud storage (optional)
C. PDF readers/annotators
Paperless Event Binders
cutepdf.com
dropbox.com
paperportnotes.com
goodiware.com/goodreader.html
gDOC:
Free 10-binder offer:
store.gdoc.com/voucher
Voucher code: CORBINBALL
Fully tablet enabled: $10 for each 10 binders
• PDF is the cross-platform document standard – great with tablets.
• Locks formatting.• Conversion is easy.
A. PDF Conversion Resources:
Corbin’s Favorites Filecorbinball.com/bookmarks
Corbin’s Article Databasecorbinball.com/art
Corbin’s TechTalk Newslettercorbinball.com/techtalk
Course notes:
corbinball.com/assets/trends-mpiottawa.pdf
©Corbin Ball Associates
Contact Info:Web: corbinball.com
Facebook: facebook.com/corbin.ball
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Twitter: twitter.com/corbinball
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Pinterest: pinterest.com/corbinball
Course notes:corbinball.com/assets/trends-mpiottawa.pdf
Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award.
Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225 USA
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