Entrepreneurial Risk Reduction: The Threadless Model – A community-based perspective
Threadless - The t-shirt community
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12-Sep-2014 -
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Transcript of Threadless - The t-shirt community
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THREADLESS.COMRahul NambiarMaster in Digital Marketing, Class of 2010, IE Business School
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Business Overview – CrowdSourcing actually worksIts about a community thatBuilds the ProductMarkets the ProductBuys the product
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What was the big Idea?
“Conduct a running on-line T-shirt design competition. Take the winning designs and print them on a limited number of shirts, as many as six new designs every week. Sell the shirts to the people who voted (and anyone else on the mailing list or who visits the site).
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Target Audience and ActionCommunity TA
Young Male and Female College goers
DesignersActions
Vote for Designs Buy your favorite Tees
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Life cycle of a Member
Connecting up outside the site as wellGoing Social
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Leveraging Social Communities towards ecommerce
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Twitter to drive traffic for Sales
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User base growing at nearly 100% annually
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And they are really making the $$
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So, Why is threadless special? Its not just Web 2.0 More than a community Engaging and Playful Its big business $$ Quality No big investor backing!
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References http://archives.chicagotribune.com/2006/
sep/10/magazine/chi-0609100319sep10 http://www.slideshare.net/MediaSauce/
crowd-sourcing-tap-into-your-customers-brainpower
http://bonfiresocialmedia.com/2009/01/22/threadless-gets-social-media/
http://www.37signals.com/svn/posts/68-7-reasons-why-threadless-rules
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ContactRahul NambiarMaster in Digital Marketing, IE Business
School Web: http://rahulnambiar.com
http://twitter.com/rahulnambiar http://linkedin.com/in/rahulnambiar