Thought Leadership Opportunities - IBC 2019Thought Leadership Opportunities Produced on site during...

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Thought Leadership Opportunities show.ibc.org

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Page 1: Thought Leadership Opportunities - IBC 2019Thought Leadership Opportunities Produced on site during IBC, IBCTV is packed with comment, news, interviews and opinions. The output is

Thought Leadership Opportunities

show.ibc.org

Page 2: Thought Leadership Opportunities - IBC 2019Thought Leadership Opportunities Produced on site during IBC, IBCTV is packed with comment, news, interviews and opinions. The output is

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Exhibition

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At a time when the industry is grappling with the many changes to the way that content is produced, managed, delivered and consumed, we are committed to working closely with the industry and our sponsorship clients to design content solutions which inform, inspire and educate.

Whether you are looking to get your brand in front of a niche audience of one hundred CEO’s, a broader audience of over seventeen hundred conference delegates, or to co-host an IBC365 webinar, our content programmes are designed to provide truly unique experiences which enable professionals to connect with one another and forge new business relationships. We provide sponsors with a portfolio of different opportunities to extend their reach through face-to-face and digital events for lead generation, thought leadership and brand awareness.

By aligning your brand with IBC, you will have access to an audience of senior decision makers. 40% of IBC attendees are responsible for the final purchasing decisions for their business.

We also collaborate closely with our sponsors to create tailored opportunities and solutions which help you reach your target audiences and achieve real ROI on your investment.

We look forward to working with you in 2020 to deliver your message and to help shape and advance this industry.

Imran SroyaDirector, IBC

Welcome

Showfloor Theatres

VideosWebinars

365

Attendee breakdown

Executive Forums IBCTV Showcase Theatre

BespokeRoundtables Opinion Pieces Q&As and Executive Interviews

Case Studies and Whitepapers

Seniority

Purchasing Authority Company Spend

Annual spend of over €1m 36%

€10,000,001+ 15.4%

Final Approval / Buyer 41.4%

Recommend / Specify 38.3%

User 20.3%

Press 1.8%

Up to €500,000 46.3%

€500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3%

€5,000,001 - €10,000,000 6.7%

IBC Thought Leaderhip Solutions

30,000+Senior decision makers

56,390Attendees 420

Speakers551

Press1,700+

Exhibitors

Make / influence final decision 78%

24.9%

Manag

er or

Head of

Depart

ment

11.1%

Entrep

reneu

r / Con

sulta

nt /

Freela

nce /

Indep

enden

t

4.2%

Editor /

Publish

er / J

ourna

list /

Writer /

Photog

raphe

r

16.3%

Profes

siona

l Eng

ineer

or Dev

eloper

5.6%

Studen

t / Int

ern or

Educato

r

Execu

tive o

r Assi

stant

5.3%

32.8%

C-suite

, VP,

EVP, Dire

ctor a

nd ab

ove

Seniority

Purchasing Authority Company Spend

Annual spend of over €1m 36%

€10,000,001+ 15.4%

Final Approval / Buyer 41.4%

Recommend / Specify 38.3%

User 20.3%

Press 1.8%

Up to €500,000 46.3%

€500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3%

€5,000,001 - €10,000,000 6.7%

IBC Thought Leaderhip Solutions

30,000+Senior decision makers

56,390Attendees 420

Speakers551

Press1,700+

Exhibitors

Make / influence final decision 78%

24.9%

Manag

er or

Head of

Depart

ment

11.1%

Entrep

reneu

r / Con

sulta

nt /

Freela

nce /

Indep

enden

t

4.2%

Editor /

Publish

er / J

ourna

list /

Writer /

Photog

raphe

r

16.3%

Profes

siona

l Eng

ineer

or Dev

eloper

5.6%

Studen

t / Int

ern or

Educato

r

Execu

tive o

r Assi

stant

5.3%

32.8%

C-suite

, VP,

EVP, Dire

ctor a

nd ab

ove

Seniority

Purchasing Authority Company Spend

Annual spend of over €1m 36%

€10,000,001+ 15.4%

Final Approval / Buyer 41.4%

Recommend / Specify 38.3%

User 20.3%

Press 1.8%

Up to €500,000 46.3%

€500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3%

€5,000,001 - €10,000,000 6.7%

IBC Thought Leaderhip Solutions

30,000+Senior decision makers

56,390Attendees 420

Speakers551

Press1,700+

Exhibitors

Make / influence final decision 78%

24.9%

Manag

er or

Head of

Depart

ment

11.1%

Entrep

reneu

r / Con

sulta

nt /

Freela

nce /

Indep

enden

t

4.2%

Editor /

Publish

er / J

ourna

list /

Writer /

Photog

raphe

r

16.3%

Profes

siona

l Eng

ineer

or Dev

eloper

5.6%

Studen

t / Int

ern or

Educato

r

Execu

tive o

r Assi

stant

5.3%

32.8%

C-suite

, VP,

EVP, Dire

ctor a

nd ab

ove

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IBC365 Editorial Calendar 2020

Bespoke marketing opportunities are available before, during and after the show, including co-produced video content, themed weeks and premium packages. For more information contact the IBC Sales Team at [email protected] to start planning your year-round campaign.

IBC365 Editorial Calendar: Year-round opportunities to engage with the IBC audienceJanuary February March April

l Smart TVs l Immersive audio l Access services

l Multiplatform delivery l IoT and broadcast l GFX and branding

l Audio capture l QC, test & measurement l Voice control

l Cameras l Traffic and subscription management

l Lighting

May June July August

l Metadata l Scheduling l Cinema experience

l Audio post l Storage l Cloud playout

l Editing l Compression and codecs l Delivering UHD content

l Grading l Set top boxes l Rights management

September October November December

l News production l Multiplatform delivery l User experience

l Remote productionl CDNsl Ecommerce

l Sports production l Audio/video monitoring l Personalisation

l Live events l Localisation l Audio codecs

11-15 September 2020

Contact us for more information

Themed week Workflow efficiency

Themed week Immersive content

Themed week IP

Webinar5G – the content enabler?

WebinarMultiplatform delivery

WebinarMicroservices

WebinarBuilding OTT platforms

WebinarEsports production

WebinarIBC2020 preview

WebinarMedia asset management

WebinarCreating AR experiences

WebinarEnd-to-end IP

WebinarDelivering addressable ads Remote production CDNs

WebinarSafeguarding content

WebinarCrafting live content

Themed weekCloud

Themed weekLive Production

Themed week AI and broadcast

Themed weekAd tech

Themed weekCyber security

Themed weeks User Experience

Themed weekEsports

Themed weekOTT

Themed week5G

5G

The below editorial calendar should serve as a guide for some of the vendor-specific content that will be covered each month on IBC365. In addition to the features listed below, IBC365’s editorial coverage includes in-depth features that provide context and analysis of key industry issues. Interviews with industry leaders and thought leadership articles deliver insight into the strategies shaping the industry while regular behind-the-scenes articles explore the tools and techniques used to craft and deliver the biggest TV productions and film releases.

IBC365 Webinars Webinars on the IBC365 platform are highly targeted digital events bringing together bespoke audiences looking for an up-to-the-minute perspective and expert opinion on critical industry issues.

You can collaborate with the IBC team on a topic of your choice, selecting panellists and directing content to create a powerful marketing asset for use in wider campaigns. Alternatively, co-host a relevant IBC365-led webinar, bringing one expert to join a panel of other industry leaders. Both opportunities benefit from access to all registrations as sales leads from six months from the live date.

Each webinar is supported by a dedicated marketing campaign driving the capture of leads from registrations before, live and on demand.

72,000Subscribers

170,000Active users

during September

1,458Stories

(including IBC daily online)

57,000Story views

IBC365 Webinars

Co-host an IBC365-led webinar £7,500

Choose your own topic and speakers £17,500

Recent hosts and co-hosts of IBC365 webinars include:

and more...

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Building the Future of Visual Experiences, Together Brought to you by Intel and IBC

In 2019 IBC and Intel hosted the‘Visual Cloud Conference’ bringing together thought leaders to drive

industry dialogue around thefuture of streaming media and other

visual cloud services.

During IBC2020

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For 2020, IBC will be introducing a series of show floor theatres that will provide product demonstrations and case study opportunities for exhibitors as part of an optional upgrade package that also includes lead retrieval and data capture. The theatres are themed based on groups of technologies within the industry value chain and strategically located across the venue.

The theatres will give you a unique opportunity to demonstrate your solution to an energetic and engaged show floor audience. Sessions will be curated and supported by IBC to compliment the wider conference content programme.

Monetise & Consume Theatre

Showcase Theatre

Publish Theatre

Create, Manage & Produce Theatre

Publish Theatre(Hall 5 / CE)

Monetise & Consume Theatre (Hall 14 / CE)

Create, Manage & ProduceTheatre (Hall 8)

• Content Delivery• Multi-Platform Delivery• CDNs• OTT/VOD• Transmission/Encoding• Playout Automation & Delivery

• Content Rights/Scheduling• Ad Tech/Ad Sales• Billing & Subscriptions/Data Analysis• Cyber Security• App Development• Voice Control• AI/Machine Learning• Personalisation

• Acquisition (Cameras, Lighting, Sound)

• Remote Production/Switchers

• Automation• IP infrastructure• News Production• Content Management• MAM• IT Workflow

• Automation• Editing• VFX/Graphics• Audio

Speaking and Lead Generation Package The new IBC show floor theatres showcase specific technology themes and all content will be curated by IBC’s team of content producers in order to link your thought leadership with IBC’s content strategy. The package includes essential lead retrieval systems and provides data of attendees participating in your session.

Onboarding Schedule for Content Sponsors

Example Sponsorship Package

Showcase TheatreIBC will also be launching the new “Showcase Theatre” in the recently extended Hall 5. This will be a 250+ attendee, purpose built stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. Opportunities will be available for exhibitors and sponsors to position themselves at the forefront of these topics, working alongside IBC’s own content producers to curate a tailored programme.

Examples of topics to collaborate with us on: • Cloud Services • AI & Machine Learning • Telco & Media Convergence • Cyber Security • Esports • Blockchain

• Speaking opportunity on your chosen showfloor theatre – session to be filmed and hosted online via IBCTV VOD

• Access to scanned leads from your theatre session

• Dedicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the IBC website

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Rate: £7,500

Showcase Theatre Events

You are now able to hold your own event alongside the main IBC Conference allowing you to promote your company, product, insight or initiative on the international stage. IBC will support you in the curation of the content, confirmation to speakers and securing an engaged audience.

Collaborative audience acquisition

• IBC to create an invitation and RSVP process for the event in collaboration with sponsor

• IBC and sponsor to invite a targeted list of delegates to secure agreed number of pre-show registrations

Speakeracquisition

• IBC to assist in securing and briefing all chairs and speakers with a dedicated Content Producer to collaborate on the event content

Onsite & logistical support

• Signage around the stage area • Tech package for session• Hostesses provided to direct guests, scan on entry

and help to seat audience • Delegates scanned when entering, all leads provided

to sponsor • Post conference networking event (Full day)

Post show • IBC to provide leads to sponsor• IBC and sponsor debrief meeting • IBC365 write-up with sponsor

Marketing and promotion

• IBC to manage email marketing activity utilising channels including IBC Daily print advertising, online event listing, posts on all IBC social accounts, online advertising on IBC show website, inclusion on email campaign

• Executive Interview in the IBC Insight distributed to 10,000 people pre-show and available online

Content & editorial support

• Programme curation• IBC Content Team to work with the sponsor to

brainstorm on topic ideas, sessions formats and programming

• IBC Content Producer to write the programme, including session titles, descriptions, timings and design session formats

• IBC to manage all speaker liaison and on-site management

At IBC2019, Intel held a sponsored content conference on Visual Cloud, attended by more than 345 delegates.

Half-Day Showcase Theatre Event £65,000Full-Day Showcase Theatre Event £100,000Single Session Showcase Theatre Event £25,000

450Registrations

8Panel and demo

sessions

Live streamed in 360 4K video

Full afternoon session from 1pm - 6pm

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Thought Leadership Opportunities

Produced on site during IBC, IBCTV is packed with comment, news, interviews and opinions. The output is a mix of live broadcasts and packages of reports on the exhibition, feature areas and conference, including every keynote session streamed live. This content is then made available on IBCTV VOD, allowing the industry to watch IBCTV on demand throughout the year.

Why partner with IBCTV?l Unparalleled link to

exceptional content, expert opinion and professional insight

l Target your audience throughout the year with a reach of over 560,000

IBCTV

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251,864 Views

271,004 Minutes

565,325 Reach

RoundtablesIBC will bring together a targeted group of senior buyers and industry experts during the year for a hosted and curated discussion with each other, IBC and a sponsor.

Attendees will benefit from networking with their peers: sourcing new business contacts, getting the inside track from competitors and through group therapy will understand how to face the challenges others are also facing.

A roundtable sponsor will take advantage of IBC’s database and marketing prowess to provide access to new prospects across the value chain, gather feedback from the industry on their new and recent initiatives and establish leadership and collaborative credentials with these senior end-users and experts.

The event will involve the below, provided and sourced by IBC:

Roundtables

• Audience acquisition 6 x sponsor customers and prospects, target groups briefed by sponsor to IBC

• On-the-day IBC support staff 1 x IBC host/moderator, 1 x IBC journalist, 1 x IBC photographer/film crew, 1 x IBC room manager

• Event curation IBC Content Producer to curate an agenda, targeted questions and debate topics. To design a title, description and format for the full event

• Content creation A write-up of the event on IBC365 that maintains the candid conversation but provides a lasting story to widen the reach of the event

• Experience A first-class top table restaurant style room, food, look & feel

• Delegate management including registration, guides, briefing and on-the-day support

• Lead generation Unlimited wider lead gen from interested delegates who cannot attend but want to hear from the sponsor

• Account management Daily support and updates from IBC account manager with weekly briefing calls

Rate: £30,000Live studio interview, broadcast online and onsite during IBC2020 and stored on VOD year-round: £6,000

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Networking Lunch or Drinks Sponsor With extensive branding opportunities, sponsorship of the conference lunch breaks or networking area ensures your company logo will be seen by all delegates.

Package includes:• Sponsor branding in lunch or drinks

networking area. This can include pull up banner and ellipticals, sponsored cushions or branded confectionary.

• IBC to announce sponsor in the last conference session before the networking lunch or drinks

Total Investment: £15,000

Thought LeadershipExecutive Interviews, Industry Trends, Case Studies, Opinion Pieces Executive Interviews, Industry Trends, Case Studies, Opinion Pieces Advertorial on IBC365 allows you to catch and maintain the attention of your customers with engaging and relevant content aligning with the overall style and themes that IBC365’s 55,000+ subscribers engage with. Share your messaging and demonstrate thought-leadership through advertorial to secure a powerful level of interaction.

Conference Opening DrinksTaking place at the end of the first day of the Conference, the Conference Opening Drinks marks the beginning of the 5 day conference and allows delegates to network with peers. As the sponsor of this event, you can prominently align your brand with this premium event and benefit from the networking opportunities with conference delegates and speakers.

Package includes:• Opening introduction from sponsor to guests• Prominent branding around the

networking area• Opportunity for a giveaway within the area

Total Investment: £20,000

Lead GenerationWhitepapersPromote your research, ideas, projects or prototypes through a whitepaper on the IBC365 platform to gain the undivided attention of the sharpest minds in electronic media. Position yourself as an industry thought-leader and benefit from a steady funnel of new sales leads from whitepaper downloads.

You can either have your content asset hosted on the site, passively collecting organic leads, or promote the piece with a full, dedicated campaign targeted at the types of leads that you value.

Speaker Room Sponsor IBC attracts over 400 world-class speakers to take part in the conference. Sponsoring the speaker room will help elevate your brand and ensure that all industry leaders invited to speak as part of the IBC Conference notice your company. IBC will work with you to understand how best to meet your requirements and deliver your brand in this room.

Package includes:• Branding on all welcome signage • Branded cushions within the speaker room• Branded refreshments within speaker room

Total Investment: £20,000

Bespoke packagesThe IBC Team can create a tailored package to help achieve your objectives around the conference. This can include some, all, or none of the elements above as well as product give-aways, bespoke branding, dinner clubs, experiential or bespoke networking events. Please speak to the IBC Sales Team for further information.

Executive Lounge SponsorshipSponsoring the Executive Lounge will help elevate your brand and ensure you reach a senior audience. IBC will work with you to understand how best to meet your requirements.

Total Investment: £20,000

Conference GuideSole sponsorship of the Conference Guide, with a print run of 2,500 and distributed to all delegates on arrival, ensures that your company is noticed by the high-level audience attending the IBC Conference.

Total Investment: £12,500

Charging StationsLocated in strategic, high-traffic positions within the conference area, this sponsorship opportunity ensures your brand is visible to attendees whilst they charge their devices.

Total Investment: £15,000

Conference Bags & Delegate GiftConference bags are distributed to all conference delegates at registration and include an exclusive delegate gift. Picked up at the start of the event, used throughout the 5 days of the conference and taken home from the event, this is a fantastic opportunity for brand awareness at the thought-leading IBC Conference and beyond.

Total Investment: £12,500

Sponsorship & branding opportunities

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IBC365 Portfolio

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Contact3rd Floor, 10 Fetter Lane, London EC4A 1BRE. [email protected] T. +44 (0) 20 7832 4100