Thought leadership on social media
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Thought leadership on social mediaAlfred Hermida Ph.D.Director, UBC Journalism@hermida
Academy of Management, August 8 2015
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@hermidahttp://www.conversationprism.com/
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½ billion tweets per day100 hours of video per minuteThree million Likes per hour
60 million Instagram photos daily
@hermida
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Virtually infinite supply
Limited attention
@hermida
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@hermidahttp://www.flickr.com/photos/icedsoul/
Command attention
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@hermida
You are what you shareExpertisePassionsNetworksPersonality
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@hermida
Expertise
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@hermida
Passions
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@hermida
Passions
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@hermida
Networks
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@hermida
Personality
Personality
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@hermida
Personality
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Google yourselfClaim your nameBe consistentIdentify your niche
Have a goalFind/engage expertsShare with purposeMeasure & revise
Game plan
@hermida
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Time, effortand love
@hermida
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[email protected] @hermida telleveryone.ca