Attracting New Professional Service Clients Through Thought Leadership
Thought Force on Service
description
Transcript of Thought Force on Service
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Thought Force on Thought Force on ServiceService
Charge:Charge: To develop To develop strategiesstrategies to show Areas how to show Areas how serviceservice contributes to growth contributes to growth and is an integral part of the and is an integral part of the Al-Anon programAl-Anon program
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CategoriesCategories To reach members not yet in To reach members not yet in
service service *Strategies 1 and *Strategies 1 and 2*2*
To support members already in To support members already in service service *Strategies 3 and 4**Strategies 3 and 4*
To expand horizons and growth of To expand horizons and growth of members currently in servicemembers currently in service
*Strategies 5 and 6**Strategies 5 and 6*
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Strategy 1
Establish and participate in a traveling “CARS” (Communicating Al-Anon Recovery in Service) team that that visits groups to speak about visits groups to speak about service, highlighting personal service, highlighting personal benefits received.benefits received.
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ProsPros
Non-threatening for newcomers
Doesn’t require a service eventDoesn’t require a service event
Provides personal contactProvides personal contact
May bring new vitality to groups May bring new vitality to groups
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ConsCons Requires people, time, and expenseRequires people, time, and expense
May be a challenge to get “invited” toMay be a challenge to get “invited” to
groups groups
Could become a “personalities” issue Could become a “personalities” issue
Is another acronym to learn Is another acronym to learn
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Strategy 2Strategy 2
Develop a Develop a “Take Out Tool “Take Out Tool Kit” Kit” of service items ready of service items ready for groups to use. for groups to use.
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ProsPros
Provides readily available toolsProvides readily available tools
Could be used in workshopsCould be used in workshops
May be a chance to introduce May be a chance to introduce Service Sponsorship Service Sponsorship
May help new members feel more May help new members feel more confidentconfident
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ConsCons
Would take time and effort to createWould take time and effort to create
Might be considered reading material Might be considered reading material onlyonly
Might not spark service interestMight not spark service interest
Only a few groups might use Only a few groups might use Tool KitTool Kit
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Strategy 3Strategy 3
Develop a Develop a skit and/or interactive skit and/or interactive workshopworkshop on service to on service to demonstrate how practicing the demonstrate how practicing the Al-Anon principles in the safe Al-Anon principles in the safe environment of Al-Anon has had environment of Al-Anon has had a positive effect in all areas of a positive effect in all areas of our lives.our lives.
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ProsPros Injects activity, humor, fun, Injects activity, humor, fun,
and enthusiasm and enthusiasm
Attracts people’s attention Attracts people’s attention
Helps everyone remember why Helps everyone remember why they serve they serve
Provides excellent opportunity Provides excellent opportunity for brainstorming for brainstorming
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ConsCons Takes time, effort, planning, Takes time, effort, planning,
and preparationand preparation
People often too busy to attendPeople often too busy to attend
Attendance might be low Attendance might be low because of “service”because of “service”
Communication—links of service
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Strategy 4Strategy 4
Revise CAL service literature— including the Joy of Service and When I Got Busy, I Got Better— to create new CAL.
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ProsPros
CALCAL available to all members available to all members
Could include benefits of serviceCould include benefits of service
Helps members identify gifts of serviceHelps members identify gifts of service NewNew CALCAL generates enthusiasm and generates enthusiasm and
interestinterest
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ConsCons
Some see no need to revise Some see no need to revise CALCAL
Takes considerable time and moneyTakes considerable time and money
CAL may not be affordableCAL may not be affordable
May be difficult to solicit enough May be difficult to solicit enough service storiesservice stories
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Strategy 5Strategy 5
Hold a “Service Gallery Walk” event at Assembly. Set up stations for current service positions, displaying an informative poster and providing a brief “handout” of skills/talents needed for the positions. Rotate small groups through these stations for information and questions.
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ProsPros Information to willing and qualified Information to willing and qualified
membersmembers
Small groups easier for sharing and Small groups easier for sharing and questionsquestions
SeeingSeeing service stations service stations isis helpfulhelpful
Some Areas report success with this strategySome Areas report success with this strategy
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ConsCons
Hindered by lack of space or time Hindered by lack of space or time
Members may prefer to sit and Members may prefer to sit and listenlisten
Areas may already be doing thisAreas may already be doing this
Requires creating a displayRequires creating a display
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Strategy 6Strategy 6
Use the AFG Members’ Web site to Use the AFG Members’ Web site to host a host a “Service Blog” “Service Blog” with, for with, for example, a example, a “Service Project of the “Service Project of the Month” Month” for groups. Members could for groups. Members could share their experiences, successes, share their experiences, successes, challenges, and ideas for challenges, and ideas for district/Area service events and district/Area service events and workshops.workshops.
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ProsPros
Easy to implement Easy to implement
Faster than revising literatureFaster than revising literature
May attract “tech-savvy” membersMay attract “tech-savvy” members
Provide a resource for future Provide a resource for future literatureliterature
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ConsCons Technical issues may discourage some Technical issues may discourage some
membersmembers
Some Areas still resist the Web siteSome Areas still resist the Web site
Would require considerable Would require considerable training/education training/education
May not generate enough service storiesMay not generate enough service stories
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Summary
1. CARS Travel Team2. Take Out Tool Kit3. Skit/Interactive Workshop4. Revised Service CAL5. Service Gallery Walk 6. Web site Blog on Service
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Discussion
Which strategies do you like?
Which strategies do you dislike?
Are there other strategies?
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Suggested Strategies
1. CARS Travel Team2. Take Out Tool Kit3. Skit/Interactive Workshop4. Revised Service CAL5. Service Gallery Walk 6. Web site Blog on Service