Thomson Reuters final presentation
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Transcript of Thomson Reuters final presentation
![Page 1: Thomson Reuters final presentation](https://reader034.fdocuments.net/reader034/viewer/2022042722/58aaf1751a28abc73a8b646d/html5/thumbnails/1.jpg)
Thomson Reuters: Digital Business StrategyEmily Childers ADV 420
![Page 2: Thomson Reuters final presentation](https://reader034.fdocuments.net/reader034/viewer/2022042722/58aaf1751a28abc73a8b646d/html5/thumbnails/2.jpg)
Who are we targeting?
Business Owners
Power people of:
Law firms
Pharmacies
Accounting firms
Risk Management Companies
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The BIG Idea
More efficient online presence
Potential-customer focused social media platforms
How will Thomson Reuters do this?
What are the goals of our strategy?
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KPI Metrics How?
Twitter Promotional Tweets Facebook Promotions/Contests Instagram Giveaways LinkedIn Connections
More interactive Social Media Platforms Feedback Forums Question & Answer Chat Services Ability to join “Email Club”
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Goals of KPI Metrics Double the current number of homepage views by January
2017
How will we measure effectiveness? Statistic Review
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Budget for Digital Strategy Pay Per Click Limited allowance per day
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Current Social Media Platforms
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Mobile App What does it offer?
News related to our potential customers
How could it improve? Have a way to connect with
someone in the sales dept
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Mobile Friendly? Is Thomson Reuters Mobile
Friendly?
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Summary of Thomson Reuters Digital Business Strategy