Thomas Petersen: Data is your eyes - not your brain
Transcript of Thomas Petersen: Data is your eyes - not your brain
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Thomas PetersenOnline content managerMetropolitan University CollegeTwitter: @herinde
Data is your eyes – not your brain
Quote: Colleen Jones
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A discussion of how we can use data to develop web content
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Metropolitan University College
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6Locations in Copenhagen
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10.000Students
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17Study programmes
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Foto: Anne Trap-Lind
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20-29Years of age
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2 years ago
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From decentralized web publishing
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… to (fairly) centralized web publishing
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Undergraduate study programmes, 1 month
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Undergraduate study programmes, 1 month
What does it mean?
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THE BLOB
BEWARE,
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What’s at the bottom?
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PUSH
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Internal pages: 76%Search: 22%Direct: 3%External pages: <1
Bounce: 39%Exits: 35%
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Top content
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Admissions
About the programme
Study start
The structure of the programme
Contactinformation
Mest populære sider under grunduddannelser (seneste år).
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Overview Structure Facts
What they want
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USE OTHER SOURCES
TEST YOUR ASSUMPTIONS
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3000We asked
Answered1000
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98%Have you visited Metropolitan’s website phmetropol.dk?
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76%Which media played the most important role in your choice of study programme?(Choose 1-2 most important)
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3%Which media played the most important role in your choice of study programme?(Choose 1-2 most important)
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About the programme / structure
Admissions
Study start
Career opportunities
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Admissions
About the programme
Study start
The structure of the programme
Contactinformation
Mest populære sider under grunduddannelser (seneste år).
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10
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Inspiration
Introduction
Validation
Confirmation
Decision
User journey
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Inspiration
Introduction
Validation
Confirmation
Decision
User journey
Family
Friends
High school student counsellors
Metropol student counsellors
Metropol website
Open house
Study guide-website Metropol website
Applicationwebsite
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10Further trainingCareersInternational
About the programme / structureAdmissionsStudy start
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Data is your eyes not your brain
Colleen Jones
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IN THE ORGANISATION
BRING YOUR DATA INTO PLAY
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CONTENT AUDITS
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Internal pages: 76%Search: 22%Direct: 3%External pages: <1
Bounce: 39%Exits: 35%
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9%Percentage played87%
24%13%
Internal pages: 73%Search: 33%Direct: 3%External pages: <1
9%
Bounce: 28%Exits: 31%
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THE BLOB
BEWARE,
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Data
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www.phmetropol.dk