Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016

Pandora Confidential

RICK GLEAVE, DIRECTOR BUSINESS DEVELOPMENTTHOMAS HEYMANN, HEAD OF ARTIST & INDUSTRY RELATIONS


FROM LITTLE THINGS, BIG THINGS GROW

HOW WE BUILD COMMUNITIES AT PANDORA ANZ

Pandora ConfidentialPandora ConfidentialPandora Confidential

Product, Distribution & Ubiquity

Music Industry Relations + Data

Music Events

Pandora ConfidentialPandora Confidential

4.3m

70% 1.2m

Music Streamed

Listening On Mobile Devices

Registered Users

Active Monthly Users

76 Years a DayTime Spent Listening Per

Person, Per Day

100KNew Listeners Each Month

2:3HRS

PANDORA TODAY -‐ ANZ

Source: Pandora Internal Metrics, September 2016


P R O J E C T


THE MUSIC GENOME PROJECT

IN THE MAKING

16yrsMUSIC ANALYSTS, CURATORS & SCIENTISTS

95+MUSICALATTRIBUTES

up to

450

2 MILLION SONGS

55 BILLION THUMBS

PROCESSING OVER

COLLECTIVEFEEDBACK OF OVER


Pandora Partnerships

AUTO HOME TELCO RETAIL

Ubiquity has been a key driver in building audiences


PANDORA IS EVERYWHERE – PAIR, REPLICATE & EXPERIENCE

Option 4- black Option 4- white

Pandora ConfidentialPandora ConfidentialPandora Confidential

Pandora and Driving go hand in hand.

Integrated into the dash of selected

Pandora in the Car

cars for sale in Australia62%


Pandora in the Home


250+ electronic devices, and counting…

Pandora ConfidentialNOVEMBER 2016


Insights and Charts

MarketingTools

Live Events andTicketing

Content Programs

Pandora’s Artist Marketing Platform (AMP) is a Suite of Products and Programs that Empowers the Music Maker Ecosystem


THE CORE MARKETING TOOLS


Artist Audio Messaging

Audio messages directly from the artist, played right alongside their music on Pandora

● Customizable delivery – messages can find fans anywhere, or play alongside a specific song

● Geo-‐targeted – play to listeners everywhere, or limit to relevant markets

● An optionalcall-‐to-‐action drives traffic to downloads, tickets, deluxe offers, social and more.


AMPcast

All the benefits of artist audio messages, recorded on the fly and broadcast near-‐instantly to an artist’s network of fans

• Available right within the Pandora app on iOS (currently in beta on Android)

• Share messages on socials to increase reach• “Save as Draft” feature allows artist team to

configure and manage messages


Accelerate discovery and feedback of priority music, connecting to existing fans while also creating new ones

● A temporary increase in the frequency of spins,configurable up to eight weeks

● Played across wider set of artist stations to find current and new fans across Pandora

● Pair with an audio message for maximum impact

Featured Tracks


ChartsNext Big Sound Insights

Ticketing

KNOW

MAR

KET

ENGAG

E

AMPcast Desktop Audio Messaging

Desktop Audio Messaging

Featured Tracks

Custom Event Discovery Den

Premiere Session Mixtape

SETUP/PRE-‐ORDER STREET DATE TOUR STARTS [REPEAT]

AMP Supports The Entire Campaign Cycle

AMPcast

Next Big Sound Insights

AMPcast

Session

Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016

Marketing

Transcript of Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016