I still remember from the student competition.

8 key things

Assemble your dream team.

1.

plannerproject manager

creativedeviner

Question the brief and synthesize.

2.

2.

Go walk and talk.friends

target group

teachers

expertsfamily

3.

Find an insight and prove it.

Own amateur recordings work, and the judges will love it!

4.

4.

Have frequent meetups. Work as a team.

plannerproject manager

creativedeviner

5.

Cool isn’t necessarily right. Right is right.

6.

“Make it idiot proof, they’ll read your upload only once.”

7.

Suffer, but have fun.

8.

I regret not knowing beforehand.

2 key things

Don’t underestimate the power of design and feasibility.

1.

If we knew Switch, we probably would’ve won gold.

2.

now go and shine!

Can’t get enough tips and tricks? @tommustweets or thomas.waegemans@proximity.bbdo.be