This seminar is part of the I&E Business Opportunity ... · process, innovation management, project...
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An ‘Opportunity Recognition’ Innovation & Entrepreneurship education This seminar is part of the I&E curriculum provided by a EIT Digital Doctoral School. Objective This Innovation and Entrepreneurship seminar is an intensive one-week training seminar focused on the ideation process for a new product or service opportunity to a business model. Methodology Groups of participants will work on a specific idea for product or service case inspired by a real entrepreneur. It will take them from the opportunity recognition stage to the business modeling concept (what it means from a business perspective). This case-study will be complemented with testimonials from entrepreneurs on their business creation experience and with lectures from experts on creativity process, innovation management, project management (agile) and business modeling methodology (Business Model Canvas). It will also engage the participants (doctoral candidates, young researchers) in team collaboration and knowledge sharing. It will be concluded by a formal presentation in front of a jury which will stimulate their ability to present on a synthetic way the result of their work. Language English An EIT Digital Innovation and Entrepreneurship (I&E) seminar Powered by • IGR-IAE (University of Rennes 1 business School), • EIT Digital Rennes DTC and business partners. Eligible to MATISSE ‘general and professionnalisation training’. Free of charge, including coffee breaks, buffet-lunches Business Opportunity Recognition From an innovative idea to the business model planning and management. April 24-28, 2017 - RENNES Learning outcomes Participants will develop their ability to: è Recognize business opportunities on a customer/user-centric perspective è Identify value elements in research and technology for the solving of customer problems/needs è Identify and analyse digitization trends and their impact è Conduct market and industry analysis è Apply business modelling (BMC) and fundamental business planning skills è Understand the fundamentals of new product/service development stages and processes è Consider a technology transfer or open innovation scenario in a business development project è Explain key concepts for customer discovery and validation è Include ethical, value and/or sustainability considerations in innovation projects è Demonstrate oral presentation skills
Transcript of This seminar is part of the I&E Business Opportunity ... · process, innovation management, project...
An ‘Opportunity Recognition’ Innovation & Entrepreneurship educationThis seminar is part of the I&E curriculum provided by a EIT Digital Doctoral School.
ObjectiveThis Innovation and Entrepreneurship seminar is an intensive one-week training seminar focused on the ideation process for a new product or service opportunity to a business model.
MethodologyGroups of participants will work on a specific idea for product or service case inspired by a real entrepreneur. It will take them from the opportunity recognition stage to the business modeling concept (what it means from a business perspective). This case-study will be complemented with testimonials from entrepreneurs on their business creation experience and with lectures from experts on creativity process, innovation management, project management (agile) and business modeling methodology (Business Model Canvas). It will also engage the participants (doctoral candidates, young researchers) in team collaboration and knowledge sharing. It will be concluded by a formal presentation in front of a jury which will stimulate their ability to present on a synthetic way the result of their work.
Language
English
An EIT Digital Innovation and
Entrepreneurship (I&E) seminar
Powered by• IGR-IAE (University of Rennes 1 business
School),• EIT Digital Rennes DTC and business
partners.
Eligible to MATISSE ‘general and professionnalisation training’.
Free of charge, including coffee breaks, buffet-lunches
Business Opportunity RecognitionFrom an innovative idea to the business model planning and management.
April 24-28, 2017 - RENNES
Learning outcomesParticipants will develop their ability to:
è Recognize business opportunities on a customer/user-centric perspective
è Identify value elements in research and technology for the solving of customer problems/needs
è Identify and analyse digitization trends and their impact
è Conduct market and industry analysis è Apply business modelling (BMC) and
fundamental business planning skills è Understand the fundamentals of new
product/service development stages and processes
è Consider a technology transfer or open innovation scenario in a business development project
è Explain key concepts for customer discovery and validation
è Include ethical, value and/or sustainability considerations in innovation projects
è Demonstrate oral presentation skills
ü Attendance is free of charge, including coffee breaks and buffet-lunches
ü Travel and accommodation on participant expenses
April 24-28, 2017 Rennes, France
DAY 3 - April 26th
08:30 Coffee 09:00 Marketing for new ventures
Part 2: TacticsIsabelle DABADIEMarketing plan: the 4Ps of marketing for entrepreneurshipMarketing services vs. products.
11:00 Case study : group workIsabelle DABADIE
13:00 Lunch14:00 Marketing of innovation /
Innovation for sustainability Isabelle DABADIETips & tools to segment markets that do not exist and analyze custo-mer needs that have not emerged yet.Innovative sustainable business models: eco-design, circular eco-nomy and collaborative economy.
15:45 Coffee break16:00
18:00
Case study: group workIsabelle DABADIE
DAY 1 - April 24th
08:30 Registration & coffee 09:15 EIT Digital and the Doctoral
school I&E program: general presentation Yvonnick DAVID (EIT Digital, DTC Rennes)
9:30 Welcome & Opening Jean-Marc Jézéquel (Director, Head of EIT Digital Rennes, Director of IRISA)Yvonnick DAVID (EIT Digital, DTC Rennes)Frédérique CHÉDOTEL (IGR public school of management Rennes)
9:45 Collaborate to Innovate Frédérique Chédotel
10:45 Business Model: a method to test new business ideasFrédérique CHÉDOTELMethod based on 9 steps to create a startup
12:00 Lunch13:00 Case study: Entrepreneur
testimonial
14:30 Case study: Group workFrédérique CHÉDOTELPractical work on business model canvas
16:00 Coffee Break16:30
18:00
Entrepreneur testimonial Gilles Ricordel (SmartViser)
DAY 5 - April 28th
08:30 Coffee 09:00 Case study : finalizing the
group work Frédérique CHÉDOTEL
12:00 Lunch
13:00 PresentationsJury : • The entrepreneur• Frédérique CHÉDOTEL• Isabelle DABADIE • EIT Digital Doctoral school
Representative• EIT Digital BDA Representative• Yvonnick DAVID
15:45 Break time / Jury deliberations
16:15 Results presentations, prize and friendly moment
16:45
17:00
ClosingYvonnick DAVID (EIT Digital, DTC Rennes)Frédérique CHÉDOTEL (IGR/UR1)
DAY 2 - April 25th
08:30 Coffee 09:00 Marketing for new ventures
Part 1: Strategy Isabelle DABADIE (IGR Rennes)Understanding the marketplace and identifying opportunities; Starting and positioning the business: defining the company mission and a market-oriented positioning statement; Defining the marketing strategy.
11:00 Case study : group work Isabelle DABADIE
13:00 Lunch14:00 Business Strategies : Internal
and External FactorFrédérique CHÉDOTELStrategical tools to support the decision making : Strategic Management, SWOT Matrix and PESTEL Analysis
15:45 Coffee Break16:15
18:00
Case study : group workFrédérique CHÉDOTEL
DAY 4 - April 27th
08:30 Coffee 09:00 Introduction to Agile Software
Development & Lean IT Yann BARRAULT (Timwi Consulting)From predictive to adaptative models! Agile & Lean metho-dologies promote adaptive planning, evolutionary develop-ment, early delivery, continuous improvement, and encourages rapid and flexible response to change.
10:30 Group activity - Agile Game “GetKanban” Yann BARRAULTPhysical board game designed to teach the concepts and mechanics of Kanban/Lean for software development.
12:30 Why Startup fails ?Yann BARRAULTIntroduction to Lean Startup and top reasons why companies fail.
13:00 Lunch14:00 Lean Startup & Running Lean
Yann BARRAULTBased on the Business Model Canvas, the Lean Canvas is the core of the Lean Startup method for developing businesses and products.
16:00 Coffre & Break16:30
18:00
Case study: group workYann BARRAULTApply the Lean Startup method to the case study
Campus de BeaulieuPNRB Build. 09 B - 2nd floor263 av. du Général Leclerc35042 RENNES cedex, France
NEW ADDRESS!
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tré
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Allée
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BUS STOP Les Préales
BUS STOP Tournebride
C4 6 40ex 41ex
le diapason
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audr
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for bus stop Tournebride32 67[+ ]
POLE NUMERIQUERennes Beaulieu
Build. 9B 2nd floor
