This presentation premiered at WaterSmart Innovations

watersmartinnovations.com

Using Infographicsto Make Facts and Figures Appealing

Natalie PavlovskiCalifornia Water Service

California Water ServiceOctober 5, 2016

Quality. Service. Value.

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Overview

• Who is California Water Service (Cal Water)?

• What is an infographic?

• Cal Water’s use of infographics

• Creating your own infographic

Quality. Service. Value.

California Water Service• California Water Service (Cal

Water) is an investor-owned utility, and is governed by the California Public Utilities Commission.

• Cal Water has 24 service areas throughout California as far North as Chico and as south as the Palos Verdes Peninsula in Los Angeles County.

• We serve nearly 2 million customers and 500,000 service connections.

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What are infographics?

They are visualizations that:1. present complex

information quickly and clearly

2. integrate words and graphics to reveal information, patterns or trends

3. are easier to understand than words alone

4. are beautiful and engaging

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Elements of an infographic:

• Story– Simplicity– Focused data

• Style– Branding– Theme– Serious, Funny?

• Statistics– Appealing– Relevant– Credible

• Share-able?– File size– File type– Who, How?

http://inspiredm.com

http://www.jeffbullas.com

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Story: Annual Water Conservation Report

• What’s our story?– To communicate Cal

Water’s conservation efforts and achievements quickly and creatively.

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Style: Brand

• Cal Water “brand” refresh in 2015

• TaglineQuality. Service. Value.

• Specific color palette

• Photography – Washing, cleaning,

nourishing, cooling, relaxing, entertaining, hydrating

– Not being wasted

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Style: Theme

• Consistent style to add continuity to the graphic as a whole

• Compared lifetime cumulative savings to an Olympic-sized swimming pool in 2015 report

• Used swimming photos and vector artwork

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Statistics

• Conservation Report– Program Activity Levels– Annual and Lifetime

Savings– Historical Water Demand

Reduction– State Legislated Targets

• Credible?

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Cal Water’sUse of Infographics:

• Water Quality Reports

• Drought Response – Single District, 1-off

• Annual Water Conservation Reports– Started creating an annual

conservation report five years ago

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Annual Conservation Reports

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Annual Conservation Reports

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Creating Your Own: Available Resources

• Adobe Suite and Microsoft Office

• Interactive PDF’s w/ Prezi• Online Pictures:

Istockphoto, Shutterstock, gettyimages

• Online Templates

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Creating Your Own: Remember to-

• Use compelling images

• Share your work!• Add relevant information from

your businessQuality. Service. Value.

Try new ideas:– Create a series of relevant and

related infographics– Create interactive PDF’s– Have Fun!

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For more information:

Cal Water Annual Conservation Reports:

https://www.calwater.com/conservation/water-

conservation-reports/

Natalie PavlovskiWater Conservation

Program Analyst310-257-1462

npavlovski@calwater.com