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OCBJORANGE COUNTY BUSINESS JOURNAL

The Community of Business.www.ocbj.com

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OCBJ • 18500 Von Karman Ave, Suite 150

Irvine, CA • 949.833.8373

MEDIA KIT

EVERY MONDAY MORNING,

The people who run Orange County reach for the Orange County Business Journal.

Orange County is located in the heart of Southern California’s “Technology Coast”and is world renowned for its dynamic business environment. Companies here producesoftware, medical devices and equipment, chips, apparel and aerospace components.Entrepreneurial, financial and corporate interests continue to be drawn to the region’sstoried talent and highly educated, skilled workforce. With an economic output of$195 billion, Orange County is the prime cut of the LA DMA.

One of the most business-rich markets in the U.S.

• OC is the nation’s fifth-largest county, with a population of over 3 million.

• With an economic output of $195 billion, Orange County ranks above Ireland in GDP.

• OC is a prosperous hub for the life science, high-tech, consumer products, finance, real estate and aerospace industries. OC is the second-largest medical device center in the U.S.

• Against the U.S. unemployment rate of 5.8% and California’s rate of 7.3%, OC stands out with one of the lowest unemployment rates in the country at 5% (October 2014).

• OC is the 10th-largest manufacturing center in the U.S.

• OC retailers ring up $34.7 billion a year in sales.

• OC is the wealthiest county in Southern California, with a median household income of $74,344 and a total personal income of $158.9 billion.

• 3% of the fastest-growing tech companies in the country are headquarted in Orange County, as recognized by the 2013 Deloitte Technology Fast 500 Awards.

• OC’s South Coast Plaza is the highest grossing shopping center in the U.S., with $1.5 billion in annual revenue.

• The Anaheim Honda Center is the 10th most lucrative sports arena/entertainment venue in the world, based on its gross receipts of $235 million over the past decade.

• OC is home to Disneyland, the Anaheim Ducks, and MLB’s Angels.

• Major business centers in OC include Irvine, Newport Beach, Anaheim, Santa Ana and Costa Mesa.

ORANGE COUNTY QUICK FACTS

Chapman University Anderson Center for Economic Research6/12, U.S. Census Bureau, Venues Today, OCBJ Book of Lists 2013

Anaheim/OC Visitor & Convention BureauDeloitte LLP http://www.deloitte.com/us/fast500/

edd.ca.gov, LA EDC Kyser Center for Economic Research 7/12

“Orange County's economy is expanding faster than that of California or the nation...Orange County remains the economic engine leading Southern California's economic recovery, with accelerating job creation in diverse industries.”

-LAEDC 2013 Economic Forecast & Industry Outlook

OC MARKETPLACE ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

OC IN THE NEWS ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

China-Based Athletic Brand Picks Irvine for U.S. HeadquartersBy Mediha Dimartino, September 19, 2014

361 Degrees International Ltd., which bills itself as second-largest athletic brand in China, has chosen Irvine for its North American headquarters.

“We are building a brand in the U.S. from the inside out,” Monahan said in a statement. The apparel andfootwear company was founded in 2003. It is traded on Hong Kong exchange and has a market value of about $592 million.

OC Notches Another Billion-Dollar Company By Chris Casacchia, August 18, 2014

Orange County has reeled in a big fish in the technology industry with the addition of ViewSonic Corp. to its strong corporate base.

The visual products maker brings about 90 jobs to its new headquarters in Brea and more than $1 billion in revenue, cementing a position as one the county’s largest private companies.

The company chose North OC over other locales because of the region’s deep talent pool. “It’s very much a hotbed for technology” said Jeff Volpe, president of ViewSonic Americas.

Swiss Manufacturer Enters OCBy Chris Cassachia, March 11, 2014

A Swiss commercial printing equipment maker has established its North American headquarters in Orange County. The local unit will share its home, services and information technology with Mantel Digital Inc. Wadjet AG joins a strong contingent of global printer manufacturers with U.S. operations in Orange County, including competitors Toshiba Ltd. and Ricoh Co. Ltd., both based in Tokyo.

Boost Mobile Cofounder to Move Headquartersfor Latest Startup Here By Chris Cassachia, January 4, 2014

Peter Adderton, who cofounded Boost Mobile LLC and grew itsrevenue to more than $500 million before its sale to NextelCommunications, is planning to move his publicly traded technologycompany from Los Angeles to Orange County.

He said he’s moving the company for a more pragmatic reason: OCoffers a more stable workforce than Los Angeles. “There’s no betterplace in the world—you can’t pry me out of here,” Adderton said.

It’s very much a hotbed for technology. - Jeff Volpe President ViewSonic Americas

““

There’s no betterplace in the world—you can’t pry me out of here. - Peter Adderton Cofounder Boost Mobile LLC

“

“Orange County Continues to Attract International Companies & Startups

The company chose North OC over other locales because of the region’s deep talent pool. “It’s very much a hotbed for technology” said Jeff Volpe,

INDUSTRY LEADERS ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

ALLERGAN, maker of Botox and a major eye-care

and dermatologicalpharmaceutical company

BOEING, employs 7,000 people in Orange County

BROADCOM, a leading chip supplier to Apple and Samsung

DISNEY, employs 25,000 people in Orange County

EDWARDS LIFESCIENCES,the leading heart-valve maker

HYUNDAI/KIA, sells more cars domestically than Chrysler, Ram and Jeep brands combined

INGRAM MICRO,$40 billion/year revenue

high-tech wholesaler

IRVINE COMPANY, landlord of 100 million square feet of

commercial real estate & major land developer

KINGSTON,$6 billion/year revenue

computer storage company

OAKLEY,iconic eyewear brand

PACIFIC LIFE, the 5th largest life-insurer in

the U.S.

PIMCO, manager of $2 trillion in

investments worldwide

TACO BELL, 6,000-location restaurant chain

VIZIO, the leading domestic big screen TV

manufacturer in the U.S.

WESTERN DIGITAL, the #1 computer disc

drive & storagecompany in the U.S.

Sacramento Business Journal

Silicon Valley Business Journal

San Fernando Valley Business Journal

San Diego Business JournalCirculation: 12,000

San Francisco Business Times

No duplication in readership between OCBJ and LABJ

Circulation: 4,888

Circulation: 16,470

Circulation: 9,188

Circulation:10,213

INCLUDING ORANGE COUNTY IS VITALFOR COMPREHENSIVE, STRATEGIC COVERAGE OF

THE GREATER SOUTHERN CALIFORNIA MARKET

June14_AAM/PUB.STATEMENT (Print Circulation Only)

Orange County Business JournalCirculation: 20,566

Los Angeles Business JournalCirculation: 22,000

CALIFORNIA BUSINESS JOURNALS ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

CIRCULATION ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

THE ORANGE COUNTY BUSINESS JOURNAL

PROVIDES COMPREHENSIVE, STRATEGIC COVERAGE OF

THE FASTEST GROWING REGION IN THE LA DMA.

Malibu

Santa Monica

Long Beach

Laguna Beach

Thousand Oaks

NewportBeach

Los

MetroAngeles Pomona

CoronaRiverside

Simi Valley

Santa Clarita

San Fernando

Pasadena

AnaheimOrange

Santa Ana

Lake ForestIrvine

Brea

San Clemente

San Juan Capistrano

HuntingtonBeach Orange

County

Ontario

No duplication in readership between OCBJ and LABJ

LABJ Circulation:22,000

OCBJ Circulation:20,566

Driving business in Orange County

88% OF OUR READERS ARE IN

EXECUTIVE MANAGEMENT POSITIONS

63%: Owner, Partner, Principal, CEO, President or Chairman

25%: Other Senior-Level Management

INFLUENTIAL KEY PLAYERS

79% of readers influence decisions in their company regarding REAL ESTATE

62% of readers influence decisions in their company regarding LEGAL SERVICES

60% of readers influence decisions in their company regarding ACCOUNTING

68% of readers influence decisions in their company regarding

MERGERS & AQUISITIONS and RAISING CAPITAL

67% of readers influence decisions in their company regarding BANKING

EXECUTIVE AUTHORITY ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

C O M PA N Y S I Z E : WO R K F O R C E

1 ,000+ EMPLOYEES 14 %

100 - 1 , 000 E MPLOYEES 19 %

1 - 99 E MPLOYEES 68 %

ANNUAL GROSS REVENUES

LARGE BUSINESS 10%

7% $1 Billion +

3% $500M - $1 Billion

MIDDLE MARKET 34%

9% $100M - $500M

12% $25M - $100M

13% $8M - $25M

SMALL BUSINESS 55%

9% $5M - $8M

47% Under $5M

%

Diverse • Well established

SUBSCRIBER COMPANY PROFILE ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

76% OF OUR READERS ARE MILL IONAIRES

Affluent • Influential • Tremendous purchasing power

I N V E S T M E N T H O L D I N G S

75 % RET IREMENT ACCOUNTS

72 % STOCKS AND BONDS

75 % MONEY MARKET FUNDS

57 % MUTUAL FUNDS

44% MONEY UNDER PROFESS IONAL MANAGEMENT

50% OF OUR READERS OWN INVESTMENT

REAL ESTATE PROPERTY

50% OF OUR READERS HAVE USED A F INANCIAL

PLANNING OR WEALTH MANAGEMENT SERV ICE

IN THE PAST YEAR

Average Household Income

$665,000

Average Household Net Worth

$6,900,000

Tremendous Purchasing Power

$3,600,000 Average Investment Portfolio

Home Ownership

94% of readers own their primary residence, average

value of $1.6 million

Nine of Orange County's 12 billionaires made Forbes' list of the 400 wealthiest individuals in America in 2011.

OCBJ’s OC’s Wealthiest list contains 35 entries with a combined net worth of nearly $42.6 billion.

SUBSCRIBER PROFILE ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

MM AA R KR K E T I N GG O O P P OO RRT U N I T I EI E S I I NNN P R P R P R I N T OOO N L I N E

Providing an outstanding editorial environment for advertisers

SPECIAL REPORTSSpecial Reports offer weekly specific industry analysis and information of changingtrends, players and new innovations shaping the market. These insightful andenlightening features focus on banking, finance, real estate, technology, media,healthcare, accounting, biotech and world trade. By advertising in this section, youcan easily target executives in a particular industry.

THE LISTSOne of the most-read weekly features, the List is a snapshot of the biggest playersin specific industries ranked by annual revenue or OC employees. The informationprovided by the Lists is only available in the OCBJ and provides our readers withthe single best source of Orange County company statistics.

SUPPLEMENTSAdvertising Supplements and special advertising products develop from a needwithin the business community for information on a specific market segment. Thetext is written by advertisers and edited by our marketing staff, allowing for expertproduct information. You can tell your own story, and in your own way. Advertorialspace is included in the cost of your ad placement, giving your company doubleexposure for your marketing investment.

REGULAR COLUMNS AND FEATURESPresented in a vibrant and accessible format, you’ll find consistent reporting everyweek from popular columnists. Our readers have come to depend on thesefeatures for strong insight into real estate, healthcare, finance, technology andretail trends.

BOOK OF LISTSWell known as the annual scorecard in the Orange County business community, the yearly Book of Lists is a compilation of every List published throughout the year. The end result is a collection of Lists not available anywhere else and unsurpassed in its detail and scope. It’s the ultimate reference tool. Your advertising message will be seen over and over, all year long.

80% OF READERS SAY THEY CONSISTENTLY

READ THE OCBJ COVER TO COVER

PUBLISHING POWER ORANGE COUNTY BUSINESS JOURNALThe Community of Business.TM

ONLINE ADVERTISING

M A R K E T I N G O P P O RT U N I T I E S I N P R I N T O N L I N E

The Orange County Business Journal is the

trusted source of business news and analysis

for Orange County. Since May 2011, the

digital edition has been available to paid print

subscribers. Whether you are a PC/Mac user

or do your reading on a tablet or smart-

phone, you have access to our print copy

digitally anywhere you go. The digital edition

provides links to navigate through pages and

articles easily and to visit advertiser websites

with the touch of your fingertips.

DIGITAL EDITION

In addition to the weekly print edition, we offer news and analysis in our digital edition at ocbj.com. Ads placed on the website get the chance to be seen by any visitor and sub-scribers accessing their digital edition and seeking information on any of our popular events.

DAILY NEWS UPDATESFresh from the newsroom of the Orange County Business Journal, breaking news updates are offered daily to our base of 40,000+ email subscribers. Your ad appears directly in the body of the email. 10 industry verticals are available in areas such as finance, services, real estate and technology—for highly targeted marketing.

SOCIAL MEDIA PRESENCEWe engage both the next generation of OC business leaders and the savviest of current top executives through a consistent and popular social media presence. As the only Southern California Business Journal with direct access to Facebook, Twitter and LinkedIn accounts from our website’s front page, we maintain a top position in the minds of digitally-connected subscribers and advertisers.

180,000

114,000

64,000

Monthly Page Views

MonthlyUnique Visitors

Monthly Impressions

Banner: 728 x 90 piIsland: 300 x 250 pi

OCBJ.com at a glance...

Editorial content relayed across the most relevant media platforms

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February 4, 2015The CFO OF THE YEAR AWARDS program is designed to honor financial professionals in Orange County for outstanding performance as corporate stewards. A total of five prestigious awards are given in the Public, Private, Not-For-Profit, Rising Star, and Lifetime Achievement categories.Estimated Attendance: 700Event Supplement Publishes: January 5, 2015

March 18, 2015The EXCELLENCE IN ENTREPRENEURSHIP AWARDS program is designed to recognize individuals who exemplify the American entrepreneurial spirit – who, by their creativity and determination, have established and nurtured successful business ventures. In 2015, the program will be in its 14th year.Estimated Attendance: 400Event Supplement Publishes: February 16, 2015

June 23 2015The WOMEN IN BUSINESS AWARDS luncheon recognizes the accomplishments of outstanding professional women for their extraordinary contributions to their organiza-tions and the community. With typically more than 125 nominees and 900 attendees, this event offers on-going exposure for your company to our network of high-level executive decision-makers. Estimated Attendance: 900Event Supplement Publishes: May 25, 2015

TBD November 2015The GENERAL COUNSEL AWARDS are presented annually to five outstanding individuals among the Orange County in-house counsel community, in the following categories: Outstanding GC of a Public Co.; Outstanding GC of a Private Co.; and Rising Star. In 2015, the program will be in its sixth year.Estimated Attendance: 400Event Supplement Publishes: October 19, 2015

TBD July 2015FAMILY OWNED BUSINESS AWARDS are presented annually to outstanding family firms in five categories: Small, Medium and Large Businesses (based on number of employees); Up & Coming Business; and Longevity Award. In 2015, the program will be in its 16th year. It is open to family firms based in Orange County.Estimated Attendance: 400Event Supplement Publishes: June 29, 2015

TBD September 2015The Innovator of the Year Awards honor, recognize and celebrate individuals and organizations creating game-changing products and services, and are demonstrat-ing brilliance and leadership in innovation. Recognizing achievements that address a need, solve a problem and create opportunities – from new products, services and systems to a culture of improvement – the program highlights the exemplary ideas from the most pioneering minds in Orange County that have challenged the status quo and have had the greatest impact on the community and world.Inaugural EventEvent Supplement Publishes: August 24, 2015

2015EVENTS SERIES

18500 Von Karman Ave., Suite 150, Irvine, CA 92612 • 949.833.8373 • Fax 949.833.8751 • www.ocbj.com

2015 Editorial Calendar2015 Editorial CalendarSPECIAL REPORT LIST SUPPLEMENT

JAN 5 CFO of the Year Awards (Event 2/4) 12 Meetings & Conventions Hotel Meeting Rooms Charity Event Guide*19 Law Firms Law Firms26 Commercial Real Estate Update Foreign-Owned Companies

Healthcare

FEB 2 Banking Commercial Banks / Savings & Loans Education & Training9 Healthcare Hospitals

16 Wealth Managers Engineering Week Roundtable

23 Residential Real Estate Homebuilders CREW Real Estate Awards MARCH 3 Fifi’s Best

9 Mergers & Acquisitions Minority-Owned Businesses Employment Resources & Solutions16 Top Real Estate Deals Title Companies23 Environmental Consultants30 Commercial Leasing Guide Commercial Property Mgrs. / Commercial Brokers The Giving Guide*

APRIL 6 Largest Public Companies Largest Public Companies

Wealth Strategies

13 Advertising / Printing & Graphics Advertising Agencies / Commercial Printers Event Planning Guide20 CFO Aerospace & Defense Contractors Healthcare Roundtable27 Consumer Electronics / Software Cos. Banking & Finance

MAY 4 Small Business SBA Lenders 11 OC50 Real Estate Law18 Commercial Real Estate Update Employment Agencies Healthcare25 Tourism Hotels

JUNE 1 Apparel Companies International Business Roundtable8 OC Money Venture Capital Firms Marketing & Branding15 Commercial Development Commercial Developers / Construction Cos.

UC Irvine22 Largest Private Cos.29 Fifi’s Best Restaurant Chains

Intellectual Property JULY 6 Women-Owned Businesses Women-Owned Businesses13 Accounting & Management Consulting Accounting Firms / Mgmt. Consultants Technology Solutions / OC Lifestyle20 Interior Design & Construction Tenant Improvement Contractors Healthcare / Senior Living27 Best Places to Work Best Places to Work Financial Services

AUG 3 OC’s Wealthiest OC’s Wealthiest Education & Training10 Healthcare Medical & Dental HMOs, PPOs17 Commercial Real Estate Update OC Cities / Telecommunications Cos. 24 Meetings & Conventions Public Relations Firms 31 Technology

Corporate Foundations / Private Foundations OC PhilanthropySEPT 7 OC Philanthropy SR + SupContract Electronics Makers

Investment Management Roundtable14 Biotech / Biomed Medical Device Makers / Drug MakersHoliday Event Guide / Commercial Real Estate Roundtable21 Fastest-Growing Private Companies Fastest-Growing Private CompaniesEmployment Resources & Solutions / Emerging Technology Roundtable28 Architecture & Engineering Architectural Firms / Engineering Firms

OCT 5 Insurance & Employee Benefits Insurance BrokersHoliday Entertaining / Wealth Strategies12 Education MBA Schools

19 ManufacturingCorporate Gifts & Giving / Healthcare26 Finance Financial Advisors

Executive Travel & Meetings NOV 2 Fastest-Growing Public Companies Fastest Growing Public CompaniesMergers & Acquisitions

9 Commercial Real Estate Update Chipmakers

16 Banking OC-Based Banks / OC-Based Credit UnionsLaw Specialties23 Employers

30Nonprofit Organizations Employment Resources & SolutionsDEC 7

Shopping Centers /

Automakers &

Auto Dealers

14 Year in Review Executive Health & Fitness21 Economic Preview 2016

2016 Book of Lists28

* Denotes polybag issueFor advertising information, please contact Advertising Coordinator

Carly Caumiant at 949.833.8373 x 223 or caumiant@ocbj.com. RED - Early ad and/or advertorial deadlines

MARCH 2

11.25.2014

Holiday Gift Guide

Employment Resources & Solutions

Employment & Labor Law Roundtable

Technology Solutions

Toshiba Classic

Keys to Entrepreneurial Success Roundtable

Largest Private Cos.

GREEN - Signature Issue

Women in Business Awards (Event 6/23)

Innovator of the Year Awards (Event TBD Sept.)

/ Excellence in Entrepreneurship Awards (Event 3/18)

Family Owned Business Awards (Event TBD July)

General Counsel Awards (Event TBD Nov.)