WELCOME

MARKETING PLAN FOR CLEOPATRA BEAUTY AND FAIRNESS CREAM

GROUP:05

PREPARED BY:

M. Rakibuzzaman - 051303030 M.Aminul Islam - 053413530 Ibne Zilane - 051560030

Executive SummaryCompany Overview

CURRENT MARKET SITUATIONThe market is mature

A lots of competitor

Huge demand for quality beauty & fairness cream

PRODUCT REVIEWMulti Color - Pink White ,Lemon Multi Purpose Makes skin tight &ability to protect from sun (U.V)50 , 75 ,100gm bottle/ tube . Anticipative Optional A Mirror is Attached with the productDark & light spot remover No Danger on skin

COMPETITIVE REVIEWFair & Lovely - Product of Unilever & Market Leader absorb 55% of market share ,Good Distribution system , High Price .Jordana -International Brand Lack of brand awareness and promotion is the main problem . Nevia - International Brand promotion is main problem .

Distribution ReviewRetailers: We can use some retailers by giving push money & specialty advertising items. Superstores: Superstores like Agora, PQS, Nandan & Small retail store etc. Company sells forces: Kohinoor group of industry can engage their own sells forces for distributing their product.

SWOT AnalysisSTRENGTH:Distinctive brand name .Strong technological support High quality , low priceIt follows penetration pricing , And offering ,More for less

WEAKNESS:Lack of good distribution systemMainly for femaleLack of brand awarenessDoes not have a good financial back up

OPPORUNITIES:Demand for quality beauty cream

Chance of introduce it in the rural market & export in the international marketTHREATS:Consumers are exposed to ad by some companies .

Competition with established company such as Unilever .Increasing price of raw materials .

SEGMENTATION: demographic segmentation and the geographic segmentation.

POSITIONING: Value proposition

TARGETING: National female consumers in the urban market OBJECTIVES: 1st year - Introduce the products - Build public awareness - Build brand image Long term - Build public awareness - Build brand image - Develop some market share - Evaluate marketing strategy

Market Strategies: National market Product Strategies: Marketing mix variables Pricing Strategies: Penetrating pricing Distribution Strategies: Indirect distribution channels Promotion Strategies: A combination of advertising and sales promotion as its promotional mix strategy.

Marketing Strategies

ACTION PROGRAM:. January: Announcement on TV channels & newspapers . We spend 10,00,000 Tk to educate our dealers .February: Launching the product on valentines day March : News paper contest .April: Beauty contestMay : New Ad on Newspapers & Televisions June: Surveys & Feedback

CONTROL We are planning tight control measures to closely monitor quality and customer service satisfaction. Other early warning signals that will be monitored for signs deviation from the plan include monthly sales (by segment and channel) and monthly expenses.

CONCLUSIONWe have formulated all the strategies needed to gain substantial market share in Bangladesh. After the above discussion we can have the idea, how we can send massage through different medium to our potential consumers without making them confuse. So that our target consumers will start using our brand and become loyal to this brand.

ACKNOWLEDGEMENTOUR HEARTIEST THANKS TO OUR RESPECTED COURSE INSTRUCTOR MR.BASHIR HUSSAIN

Thank You