THIS IS NOT A MASTER FILE · All Large Rolled Rugs = Area Rug Any Folded Rug = Accent Rug Memory...
Transcript of THIS IS NOT A MASTER FILE · All Large Rolled Rugs = Area Rug Any Folded Rug = Accent Rug Memory...
Style Guide 12/16/15
THIS IS NOT A MASTER FILE
This Label illustrates the importants and emphasis of the nameing conventions for the private labels.
200 Thread Count
Pillow Cases2 Pack
Cotton Rich for Extra Softness
Private Label Non-Consumable Design Heirarchy
1) Primary Information(Product Name)
4) Quaternary Information(Selling Feature)
5) Quinary Information(Product Measurement)
3) Tertiary Information(Product Di�erentiator)
2) Secondary Information(Program Category)
Pantone 7459
Pantone 476 Black
Base Colors
Page 1
All Runners = RunnerAll Large Rolled Rugs = Area RugAny Folded Rug = Accent RugMemory Foam = Memory FoamBath Rug Set = Bath Rug SetCotton Bath Rug = Cotton Bath Rug
Door Mat - See True Living
Selling Features (not more than 2) Non-Skid Indoor / Outdoor Indoor Use Outdoor Use Everyday Durable High Tra�c Machine Washable
Product Name
cl
#X1234
Stocking Code on All Core Items
Area RugStyle Name
21 in. x 34 in. (53.3 cm x 86.3 cm)
Indoor Use
1) Product Name
4) Selling Feature
5) Product Measurement
3) Product Di�erentiator
2) Program Category
No Clerarance Dot on Core Products
Comfort Bay Rugs - Naming Convention
Pantone 7459
Pantone 476 Black
Base Colors
Page 2
Small Typography Size Option
There are three size options for the
Comfort Bay typographic elements for use on packaging. The typographic elements will be dictated by the size and type of package being extended, when possible.
Small TypeSmall type is used on hang tags and package labels with a PDP less than 8 sq. In..
Product Name The product name appears as the foremost part of the naming hierarchy, when possible.
The Product name starts x-height below the di�erentiatorFont: Gotham Medium Size: 17 pt / 17 ptTracking: -25Color: PMS 476
Selling Feature:Font: Gotham BookSize: 12 pt Tracking: -50Color: PMS 476
Product Di�erentiator:Font: Gotham BoldSize: 8 pt Tracking: 0Color: Knock Out
Size, Quantity or Tertiary CopyFont: Gotham Book Size: 9 pt Tracking: 0Color: PMS 476
2 PackWashcloths
Soft & Absorbent
100% Cotton
12 in. x 12 in. (30 cm x 30 cm)
B
A
A
B
.625
Wash Cloths
2 3/8"
2 3/8"
Pantone 7459
Pantone 476 Black
Base Colors
1/2
1/2
Page 3
200 Thread CountPill height is equal to the cap height of the product name.275 inch.
Pillow Cases2 Pack
Cotton Rich for Extra Softness
BB
There are three size options for the Comfort Bay typographic elements for use on packaging. These typographical elements will be dictated by the size and type of package being extended, when possible.
Medium Type Medium type is used on package labels with a PDP more than 8 sq. in. and not more than 26 sq. in.
Product Name The product name appears as the foremost part of the naming hierarchy, when possible. The Product name starts one cap height below the color bar element.Font: Gotham Medium Size: 28 ptTracking: -25Color: Knock Out
Selling FeatureFont: Gotham Book Size: 16 ptTracking: -50Color: Knock Out
Product Di�erentiatorFont: Gotham BoldSize: 11 ptTracking: 0Color: Knock Out
Size, Quantity or Tertiary CopyFont: Gotham Book Size: 10 ptTracking: 0Color: Knock Out
Comfort Bay Medium Type Label Option
1.25
Pillow Cases
1/3
1/2
Pantone 7459
Pantone 476 Black
Base Colors
Page 4
There are three size options for the Comfort Bay typographic elements for use on packaging. These typographical elements will be dictated by the size and type of package being extended, when possible.
Medium Type Medium type is used on package labels with a PDP more than 8 sq. in. and not more than 26 sq. in.
Product Name The product name appears as the foremost part of the naming hierarchy, when possible. The Product name starts one cap height below the color bar element.Font: Gotham Medium Size: 28 ptTracking: -25Color: Knock Out
Selling Feature:Font: Gotham Book Size: 16 ptTracking: -50Color: Knock Out
Product Di�erentiator:Font: Gotham BoldSize: 11 ptTracking: 0Color: Knock Out
Size, Quantity or Tertiary CopyFont: Gotham Book Size: 10 ptTracking: 0Color: Knock Out
Comfort Bay Medium Type Label With Branded Logo
3M™ Moisture ManagementMetal Zippered Enclosure
Machine Washable for Easy Care
.375 in
.375 in
.1875 in
.1875 in
c l
Pantone 7459
Pantone 476 Black
Base Colors
Page 5
:
Comfort Bay Bath Towel J-Board
Page 7
Center Line
0.75 in
100% Ring Spun Cotton
The Comfort Bay typographicelements will be dictated by the size and type of package being developed.
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham MediumSize: 26 ptTracking: -25Color: Pantone 476 C
Selling Feature:Font: Gotham BookSize: 12 ptTracking: -50Color: Pantone 476 C
Size, Quantity orTertiary CopyFont: Gotham BookSize: 10 pt pTracking: 0Color: Pantone 476 C
Bath TowelBath TowelDurable, Soft & Absorbent
Soft & Absorbent
27 in. x 52 in. (68.5 cm x 132 cm)
Comfort Bay Bath Set Header Card
Page 8
The Comfort Bay typographicelements will be dictated by the size and type of package being developed.
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham MediumSize: 38 ptTracking: -25Color: Pantone 476 C
Selling FeatureFont: Gotham BookSize: 16 ptTracking: -50Color: Pantone 476 C
Size, Quantity orTertiary CopyFont: Gotham Bold/BookSize: 8 ptTracking: 0Color: Pantone 476 C
17.5 in.
17.0 in.
When packaging shower hooks,place them in the bag with
the shower curtain. They shouldbe contained so they don’t movearound. Do not place them inside
the header card.
5 in.
5 in.
14 Piece Set Decorating Solution
14 P
iece Bath Set
14 P
iece
Bat
h Se
t
Shower Curtain70 in. x 72 in.
(177.8 cm x 182.8 cm)
Bath Rug14.5 in. x 27 in.
(36.8 cm x 68.5 cm)
Shower Curtain: 100% PEVATub Mat: 100% Vinyl
:
:Mat and tub surface should be clean and free of soap or bath oil. Wet floor of tub or shower, place mat in desired position and press firmly to adhere suction cups to the surface. Remove mat after each use and hang to dry. Wipe both mat and shower curtain clean with mild detergent as needed.
14 Pc Memory FoamBath Set
Decorating Solution Includes:Fabric Shower Curtain
Memory Foam Rug12 Metal Roller Ball Hooks
14 Pc Memory FoamBath Set
Decorating Solution Includes:Fabric Shower Curtain
Memory Foam Rug12 Metal Roller Ball Hooks
Shower Curtain70 in. x 72 in.
(177.8 cm x 182.8 cm)
Bath Rug14.5 in. x 27 in.
(36.8 cm x 68.5 cm)
Fabric Shower Curtain
Memory Foam Rug
12 Metal Rollerball Hooks
14 Piece Set
14 Piece Set Decorating Solution
14 P
iece Bath Set
• Bath Mat• Curtain• Hooks
14 Pc Memory FoamBath Set
Decorating Solution Includes:Fabric Shower Curtain
Memory Foam Rug12 Metal Roller Ball Hooks
Shower Curtain70 in. x 72 in.
(177.8 cm x 182.8 cm)
Bath Rug14.5 in. x 27 in.
(36.8 cm x 68.5 cm)
Fabric Shower Curtain
Memory Foam Rug
12 Metal Rollerball Hooks
The Comfort Bay typographicelements will be dictated by the size and type of package being developed.
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham MediumSize: 38 ptTracking: -25Color: Pantone 476 C
Selling FeatureFont: Gotham BookSize: 16 ptTracking: -50Color: Pantone 476 C
Size, Quantity orTertiary CopyFont: Gotham Bold/BookSize: 10 ptTracking: 0Color: Pantone 476 C
Comfort Bay Bath Mat Header Card
Page 9
For Non-Coreitems, the
Comfort Bay logoshould shift to
the left to makeroom for theprice point.
Common Back
Comfort Bay Shower Curtain Belly Band
Page 10
10.5 in.
Water Rolls O� to Dry Quickly
Made of Soft Fabric
Fabric ShowerCurtain or Liner
Shower Curtainor Liner
WaterRepellant
PEVA - Chloride FreeOdorless
wat
er repellan
t
The Comfort Bay typographicelements will be dictated by the size and type of package being developed.
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham Medium / BookSize: 35 pt / 20 ptTracking: -25Color: Pantone 476 C
Selling FeatureFont: Gotham BookSize: 17 ptTracking: -50Color: Pantone 476 C
Size, Quantity orTertiary CopyFont: Gotham Bold/BookSize: 10 ptTracking: 0Color: Pantone 476 C
3.0 in.
10.5 in.
3.0 in.
Shower Curtainand 12 Hooks
13 PieceSet
EmbossedTexture
13 Piece Set Bellyband Dieline All Other Bellyband Dieline
Comfort Bay Shower Curtain Belly Band, continued
Page 11
Made of Soft Fabric
Shower Curtain
TexturedFabric
10.5 in.
3.0 in.
Made of Soft Fabric
Shower Curtainand 12 Hooks
13 Piece SetShower Curtain
or Linerand 12 Hooks
13 Piece Set
Clear Top
LetsLight In
Comfort Bay Poly Bag White Guide
Pantone 7459
Pantone 476 Black White
Base Colors
Page 11
Page 13
ClassicStandard Bed Pillow
MachineWash and Dry
Hypoallergenic M Medium SupportFor Stomach Sleepers
Standard Pillow20 in. x 26 in. (51 cm x 66 cm)
Classic
Machine Wash and DryHypoallergenic
Machine Wash and DryHypoallergenic
M Medium SupportFor Stomach Sleepers
ClassicStandard Bed Pillow
ClassicStandard Bed Pillow
The Pillow Poly Bag has standard print area sizes. These sizes are to be consistent among all of the pillow styles.
The product name appearsas the foremost part of thenaming hierarchy, when possible.
Di�erentiatorFont: Lucida Bright DemiSize: 67 pt/80.4 PptColor: Pantone 476 C
Product NameFont: Lucida Bright DemiSize: 67 ptColor: Pantone 476 C
Selling Feature:Lucida Bright DemiSize: 24 ptColor: Knock Out
Tertiary CopyFont: Lucida Bright DemiSize: 24 pt Color: Knock Out
Size and QuantityFont: Lucida Bright DemiSize: 24 ptFont: Lucida Bright DemiSize: 24 ptColor: Pantone 476 C
Style Di�erentiating Colors:(The Swoosh and 1.625 in. band color varies per pillow style)
Basic Super Value - Pantone 2945Classic - Pantone 7459 220 Threadcount - Pantone 7472 Quilted Jumbo- Pantone 513 Jumbo Satin - Pantone 1797 2 Pack Standard - Pantone 383Body Pillow - Pantone 287Extra Firm 2” Gusset - Pantone 7543
Comfort Bay Pillow Poly Bag Guide
Pantone 7459
Pantone 476 Black White
Base Colors
Revised 01/29/15
Place the Swoosh at 100% according to the correct color(See separate swoosh files)
.875 in. Tall Logo VerticallyCenteredin the 4th.1/4 in fromthe bottom.
1.75 in. Tall LogoCentered Vertically
.50 in from seam
.50 in from seam1.0 in.
DOLLAR GENERALS’WARNING STATEMENT: 12 point Gotham Bookplaced 1.0 inch from seam
Tertiary Copy
Product Name:24 pt LucidaBright Demi
Selling Feature: 24 pt Lucida Bright Demi
Tertiary Copy:24 pt LucidaBright Demi
Die Line
10.50 in
16.750 in
1.625 in
1.625 in
1.625 in
NOTE: All print areas arebacked with a flood white
Center information within the 1/4th if possible
CenterLine
4.125 in.
Differentiator
Place the Swoosh at 25% according to the correct color(See separate swoosh files)
Light Blue represents White
Page 14
Machine Wash and Dry
Hypoallergenic
M
MF Medium/Firm SupportFor All Sleep Positions
F Firm SupportFor All Sleep Positions
Medium SupportFor All Sleep Positions
XF Extra Firm SupportFor Back and Side Sleepers
2” Gusset2
220 Thread Count
Super VALUE
2 Pack
Classic
Quilted
Satin
Body Pillow
Use PMS 7459 for all symbolsCopy will be knock out white.
Comfort Bay Pillow Poly Bag Guide Revised 01/29/15
Tertiary Copy Symbols Selling Feature Symbols Product Name Symbols
Comfort Bay Blanket, Folded Throw Poly Belly Band Guide
5.5 in
Front Panel Center
Back Panel Center
5.0 in
5.5 in5.5 in
Page 15
Product Name: 30 pt. Gotham Bold
Di�erentiator: 30 pt. Gotham Bold
Dimensions: 14 pt. Gotham Book
Product Names = SizesTwinFull / QueenKing
Print WhiteClear Area
Do Not Print Clear AreaDo Not Print
6.75 in
6 in
5.5 in5 in
5 in
5.5 in
6.75 in
Front:
6.75 in
6 in
5.5 in5 in
5 in
5.5 in
6.75 in
Back:
Fixed Size
Fixed Size FixedSize
This length should beadjustable based on thethickness of the blanket
Closure
This length should beadjustable based on thethickness of the blanket
This length should beadjustable based on thethickness of the blanket
FRONT ARTWORKBACK ARTWORK
Pantone 7459
Pantone 476 Black White
Base Colors
50 in. x 60 in. (127 cm x 152 cm)
TwinTwin
Soft Cozy Blanket
Print White
50 in. x 60 in. (127 cm x 152 cm)
Plush Sherpa
ThrowThrow
Comfort Bay Throws - Rolled
Overall SizeWill Vary
5.0 in
Front Panel Center
Back Panel Center
4.5 in
5.5 in5.5 in
5.0 in
5.5 in5.5 in
Pantone 7459
Pantone 476 Black White
Base Colors
Page 16
Print WhiteClear Area
Do Not PrintClear Area
Do Not PrintPrint White Product Name: 30 pt. Gotham Bold
Di�erentiator: 30 pt. Gotham Bold
Dimensions: 14 pt. Gotham Book
Comfort Bay Rolled Rug Insert Card
.125 in.
.125 in. .125 in.
39 inch x 56 inch39 inch x 56 inch
Indoor Use, DurableIndoor Use, DurableArea Rug
Area Rug
(99 cm x 142 cm)(99 cm x 142 cm)
8.0 in
5.0 in
There are three size options for the Comfort Bay typographic elements for use on packaging. These typographical elements will be dictated by the size and type of package being extended, when possible.
Medium Type Medium type is used on package labels with a PDP more than 8 sq. in. and not more than 26 sq. in.
Product Name The product name appears as the foremost part of the naming hierarchy, when possible. The Product name starts one cap height below the color bar element.Font: Gotham Medium Size: 28 ptTracking: -25Color: Knock Out
Selling Features:Font: Gotham Book Size: 16 ptTracking: -50Color: Knock Out
Size, Quantity or Tertiary CopyFont: Gotham Regular
Font: Gotham BookSize: 21 pt
Size: 10 ptTracking: 0Color: Knock Out
Pantone 7459
Pantone 476 Black
Base Colors
Page 17
3.0 in.
3/5 ths
2/5 ths
3 Piece Set Includes:3 Piece Set Includes:3 Piece Set Includes:
One Flat Sheet, One Fitted Sheet, One Pillow CaseFits Deep Pocket Mattress Up to 21 in. (30.4 cm)
Queen
Queen Sheet SetQueen Sheet Set Cotton Rich for Extra Softness
55% Cotton / 45% Polyester
200 Thread Count
3
One Flat Sheet, One Fitted Sheet, One Pillow CaseFits Deep Pocket Mattress Up to 21 in. (30.4 cm)
Queen S
heet
Set
Cot
ton
Ric
h fo
r Ext
ra S
oftn
ess
Fits
Dee
p Po
cket
Mat
tres
s U
p To
21 i
n. (
30.4
cm
)O
ne F
lat S
heet
, O
ne F
itted
She
et, 1
Pill
ow C
ase
55%
Cot
ton
/ 4
5% P
olye
ster
200
Thr
ead
Cou
nt
1.5 in. Tall LogoCentered Top to Bottom In this Area
Sheet Image as Shown, the Set of Sheets Arranged as Pictured
.35 in.
Small True LivingTypography Size Options
.25 in.
.125 in.
.125 in.
.25 in.
1.2 in. Color Bar
Cent
er To
p to
Bot
tom
Small type is used on package labels with a PDP less than 26 sq. in.
Medium type is used on package labels with a PDP more than 26 sq.
in. and not more than 45 sq. in.
Stocking Code#
3/5 Height
Cap Height
x-Height
Cotton Rich for Extra Softness
Cotton Rich for Extra Softness
There are four size options for the typographic elementsfor use on this packaging. The Comfort Bay typographicelements will be dictated by the size and typeof package being developed.
Medium TypeMedium type is used on packagelabels with a PDP more than26 sq. in. and not more than45 sq. in.
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham MediumSize: 32 ptTracking: -25Color: Pantone 476 C
Selling FeatureFont: Gotham BookSize: 18 ptTracking: -50Color: Pantone 476 C
Product Di�erentiatorFont: Gotham BoldSize: 18 ptTracking: 0Color: Knock Out
Size, Quantity orTertiary CopyFont: Gotham BookSize: 25 Pt, 14 Pt and 10 ptTracking: 0Color: Knock Out
Comfort Bay Bedding U-Board
Pantone 7459
Pantone 476 Black
Base Colors
Pantone 7459
Pantone Cool Gray 8
Pantone 7503
Color Bar Size ColorsQueen Full Twin
Page 18
3/5 ths
2/5 ths
Product NameThe product name appearsas the foremost part of thenaming hierarchy, whenpossible.
Font: Gotham MediumSize: 36 pt/36 ptTracking: -45Color: Pantone 476 C
Selling FeatureFont: Gotham BookSize: 18 pt/18 ptTracking: -50Color: Pantone 476 C
Product Di�erentiatorFont: Gotham BoldSize: 18 ptTracking: -25Color: Knock Out
SizeFont: Gotham Bold, BookSize: 12 pt / 12 ptTracking: 0Color: Pantone 476 C
Fiber Content, Care InstructionsFont: Gotham Bold, Gotham BookSize: 10 pt/10 ptTracking: 0Color: Pantone 476 C
.25 in.
.25 in. .125 in.
Comfort Bay Bedding Insert
Page 19
C/L
Blocks out
99%of light
• Protects Your Home from Heat and Cold • Machine Washable for Easy Care
1 Panel - Rod Pocket
Blackout
®
TeddyTeddyTeddy
Comfort Bay Blackout/Thermal/Room Darkening Labeling Heirarchy
Use the following product names and features
Blackout• Energy Saving• Blocks out 99% of Light• Protects Your Home from Heat & Cold• Machine Washable for Easy Care
Thermal• Energy Saving• Blocks out 98% of Light• Foam Back Panel Protects Home from Heat and Cold• Machine Washable for Easy Care
Room Darkening• Energy Saving• Blocks out 98% of Light• Protects Your Home from Heat & Cold• Machine Washable for Easy Care
Di�erentiator: 25 pt. Gotham Bold
Product Name: 25 pt. Gotham Bold
Selling Feature: 15 pt. Gotham Medium18 pt. Leading
Tertiary Copy: 19 pt. Gotham Medium
Measurement: 14 pt. Gotham Book
Use the following curtain panel types in tertiary copy
• 1 Panel - Rod Pocket• 1 Panel with Grommets• 1 Panel - Tab Top
Product Name
Color Blocks willvary per ProductName
Selling Feature
Selling Feature(Will Not Change)14pt, 30 pt
Selling Feature(Will Not Change)20 pt Gotham Black
Product Measurement
Product Di�erentiator
Tertiary Copy
Gussets will vary in size
Pantone 7459
Pantone 476 Black
Base Colors
Page 20
Black
Pantone7530 C
Pantone7459 C
ColorBlocks
.25 in. .25 in.
.25 in. 84 in.length
Energy SavingEnergy Saving
• Jaquard Scroll Design • Machine Washable for Easy Care
Decorative Window
1 Panel - Rod Pocket
®
HolbrookHolbrookHolbrook
HolbrookHolbrook
Comfort Bay Window Labeling Heirarchy
Di�erentiator: 25 pt. Gotham Bold
Product Name: Must read “Decorative Window”25 pt. Gotham Bold
Selling Feature: 15 pt. Gotham Book Tertiary Copy: 19 pt. Gotham Medium
Measurement: 14 pt. Gotham Book
Use the following curtain panel typesin tertiary copy• 1 Panel - Rod Pocket• 1 Panel with Grommets• 1 Panel - Tab Top
Product Name
Product Di�erentiator
Selling Feature
Product Measurement
Tertiary Copy
Gussets will vary in size
Pantone 7459
Pantone 476 Black
Base Colors
Page 21
.25 in.
.25 in.
.25 in.
84 in.length
• Two Panels and One Swag Valance • Machine Washable for Easy Care
Decorative Window
Red RoosterRed RoosterRed Rooster
CenterLine
Comfort Bay Window Labeling - Sidewing
6.00”W
BH48
0.75”H
2.52”H
Product Description: BH48 Home Furnishing Hanger For Sidewing Inside 3/4” Tall
.75 in. Tall LogoCentered
5.1 in
Gusset Size Will Vary
Gusset Size Will Vary
3.75 in
CenterLine
Pantone 7459
Pantone 476 Black
Base Colors
Page 22
Product Measurement
Tertiary Copy
.1875 in. .1875 in.
®
Product Name
Product Di�erentiator
Selling Feature
Di�erentiator: 17 pt. Gotham Bold
Product Name: 17 pt. Gotham Bold
Selling Feature: 11 pt. Gotham Book
Tertiary Copy: 12 pt. Gotham Medium
Measurement: 10 pt. Gotham Book
For design assistance Contact:
Alicia Greer (On-site at Dollar General)phone: (615) 855-5393e-mail: [email protected]
Carole Ensleyphone: (615) 855-5352e-mail: [email protected]
©2014 Dollar General Corporation. Do not distribute or reproduce without permission. All packages are for concept and for position only and should not be used for print. All Rights Reserved.
The Dollar General™ logo is a trademark of Dollar General Corporation. If you would like to obtain the permission of Dollar General to make use of any of the materials in these guidelines, please contact Dollar General by writing to Dollar General at:100 Mission Ridge, Goodlettsville, TN 37072, Attn: Corporate Communications.
THIS GUIDE IS NOT
A MASTER FILE