Thirty WordPress Membership Plugins

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    11-Jan-2017
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    Technology

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Transcript of Thirty WordPress Membership Plugins

  • Lessons in Product Development, Product Marketing, Writing Review Blog Posts, oh and Membership Plugins

  • When you look at 30 products that all promise roughly the same thing, you learn some things

  • A well made product is not enough. A successful product must meet the needs and aspirations of its users.IDC Report

    Building Experience-Driven software: Insights for Modern Application Development

  • UX U = XSource: Nielsen Norman Group

  • How many settings must be configured to get started with your plugin?

  • How many clicks are required between the user and their objective?

  • When you look at 30 products that all promise roughly the same thing, you learn some things

  • PromoterPursuerPatronParticipantPasserby

  • Who are you selling to?

  • - Elevator Pitch- Target Audience- User Benefit- Key Features- Differentiators

  • No one feels like theyre being pitched when theyredoing the searching.

  • When you write 30 product reviews, you learn one thing

  • Explain criteria oftenUse scores

  • Which one is the right one for you (or your customer)

  • Not all membership plugins are fast and easy to configure.

    S2 Member Pro iThemes Exchange

  • Not all membership plugins let you have two accounts.

    Paid Memberships Pro WooCommerce Memberships

  • Not all membership plugins support a variety of gateways.

    Ultimate Member Cart66

  • Not all membership plugins support delayed access.

    Members by Justin Tadlock MemberPress

  • Not all membership plugins go beyond content protection.

    Zippy Courses WooCommerce

  • Not all membership plugins let you pause or pro-rate.

    MemberPressMost iThemes Exchange

    WooCommerce

  • Not all membership plugins think about this dynamic.

    MemberPressMost iThemes Exchange

    WooCommerce

  • How do you know which product is the right one for you?

  • Know what you / your customer wants short & long term.

  • Know which features theyre willing to capitulate on, or pay later for customizations.

  • Know which products are best for customers and which are best for developers.

  • Know whether they have unique requests that require you to use one plugin over another.

  • Did I mention you can always ask me questions via Clarity? https://clarity.fm/chrislema

  • Chris LemaChief Technology Officer, Crowd Favoritechrislema.com@chrislema