Third Year Advising Seminar

Welcome and Academic Overview

Rebecca Leonard, Associate Dean for Student Services

Course Enrollment Begins

November 11, 2013

• Currently your advisor is your ICE Block Team Leader. After concentration declarations January 15-March 1, your advisor will be reassigned based on concentration selections.

• We try to assign all students to experts in the areas of their concentrations, but sometimes this becomes quite a challenge given the number of students that select any given concentration.

• All advisors are well versed in advising in all areas.

Academic Advising

Third Year Integrated Core Experience Spring Semester

COMM 3040 Strategic Value Creation (4.5 credits)

COMM 3050 Entry Strategies in Emerging Markets (3 credits)

COMM 3060 Quantitative Analysis II (1.5 credits)

Needed Commerce Concentration, Elective, Comm Law, or College Elective (2 courses - 6 credits)

• Accounting Concentration: – Comm 3120 - Intermediate Accounting II

• Finance Concentration: – Comm 3720 - Intermediate Corporate Finance

– Comm 3721 - Quantitative Finance (1 credit)

• IT Concentration: – Comm 3200 - Project Managment

• (recommended 3rd year, but can take in 4th year)

• Marketing Concentration: – Comm 3330 - Marketing Research Techniques

* Students Studying Abroad can take courses during 4th year

Third Year Spring Course Requirements*

• Concentration/Track Declaration Period:

January 15th – March 1st

• All students must have one concentration. May declare two and complete if able to get all the required courses. May NOT double count concentration courses.

• All students may declare up to two tracks and complete if able to get all the required courses. You MAY double count track courses.

• Students may declare a major or minor outside the Commerce School. Students may have one second major and one minor – no more. Comm minors/majors do NOT double count.

Concentrations and Tracks

Bachelor of Science Degree in Commerce 120 total credits (60 of which must be in residency as a UVa student)

48 credits must be in Commerce Courses 57 credits must be in Non-Commerce Courses 15 credits may be in either Commerce or Non- Commerce Courses

Students must earn the following minimum graded credits AFTER enrollment at McIntire: 57 total credits: 39 credits in Commerce (this includes the core courses(ICE) + Comm Law) 9-12 credits of courses in concentration 3-6 credits of electives

Students must earn the following minimum graded credits AFTER enrollment at McIntire:

Students must take 27 graded credit hours during 4th year

Reading Your Academic Requirements

www.virginia.edu/SIS

Reading your Academic Requirements in SIS

McIntire Student Services Office Robertson 311

Academic Advising Walk-In Office Hours:

•Monday 1-3 PM

• Tuesday 10 AM-12 Noon

•Wednesday 9-11 AM

What is a Concentration?

A Concentration is a specialized area of study.

Courses taken to satisfy one concentration cannot be used to satisfy a second concentration. Commerce students may complete up to two concentrations if course scheduling allows this flexibility. Due to resources, the McIntire School cannot guarantee two concentrations.

Current Concentrations • Accounting • Finance • Information Technology • Management • Marketing

Accounting Third Year COMM 3110 Intermediate Accounting I (Fall) COMM 3120 Intermediate Accounting II (Spring)

Fourth Year Two courses from following list of electives: COMM 4193 GCI: Special Topics in International Accounting (Spring) COMM 5130 Advanced Financial Accounting (Spring) COMM 5140 Strategic Cost Management (Fall) COMM 5150 Introductory Auditing (Fall) COMM 5450 Federal Taxation I (Fall) COMM 5460 Federal Taxation II (Spring) COMM 5510 Financial Statement Analysis (Spring)

Accounting – Skills Learned

Technical Knowledge (tax, auditing, financial accounting, cost accounting) Critical Thinking Communication Skills (written and oral) Presentation Skills Professional Reporting Ethics Research Skills Teamwork Integration of Technical Knowledge Understanding, Interpretation and Analysis of Accounting Information Global and Current Accounting Issues

Accounting Potential Career Opportunities

Auditing Advisory Services Tax Professional Attestation Services Information Technology Forensic Accounting Transaction Services Risk management Compliance and Monitoring Federal Advisory Consulting Corporate Accounting Corporate Tax

Finance Third Year COMM 3110 Intermediate Accounting (Fall) COMM 3720 Intermediate Corporate Finance (Spring) COMM 3721 Quantitative Finance (Spring) Fourth Year COMM 4710 Intermediate Investments (Fall/Spring) Choose one of the following “capstone” courses COMM 4720 Advanced Corporate Finance: Valuation and Restructuring (Fall/Spring) COMM 4721 Advanced Corporate Finance: Investment Banking (Spring) COMM 4730 Advanced Investments: Derivatives and Fixed Income (Fall) COMM 4731 Advanced Investments: Investment Management and Trading (Spring)

Finance – Skills Learned

• Accounting

• Corporate Investing and Financing Decisions

• Security Valuation Using Equilibrium and No Arbitrage Principles

• Portfolio Management and Performance Evaluation

• VBA and Advanced Excel Skills

• And more…..

Finance Potential Career Opportunities

• Investment Banking

• Consulting

• Corporate Finance

• Sales and Trading

• Asset Management

• Private Equity

• Real Estate

Information Technology Third Year OR Fourth Year COMM 3200 Project Management (F/S) – Required for IT concentration COMM 3220* Database Management Systems and Business Intelligence (F/S) Fourth Year COMM 4230 Information Technology in Finance (Spring) COMM 4240* Electronic Commerce and Web Analytics (Spring) – 4.5 credit hours COMM 4250 Innovation and Technology Management COMM 4260* Business Analytics (Fall/Spring) COMM 4270 IT Project Practicum (Spring 2014) COMM 4293 GCI: IT Project Practicum in Argentina (January) COMM 4520 Topics in IT – Digital Innovation (Spring) – 1.5 credit hours

A total of 9 credit hours is required for an IT concentration (COMM 3200 + 6 more) * Can be applied to the Business Analysis track

Information Technology – Skills Learned

• Transforming business with IT

• Systems: people + process + data + technology

• Business process improvement

• Database management & business analytics

• Emerging/disruptive technologies

• Digital innovation

• Project management

• Consulting

Information Technology Potential Career Opportunities

Short-term

• Business analyst

• Systems analyst

• Data analyst

• Consultant

Medium to Long-term

• Senior consultant

• Project manager

• CIO/Partner

• CEO

Management To complete the Management concentration, students must complete three 4000-level Management courses. Most Management courses carry the 46XX course number. 46XX-Level Management Courses COMM 4602 Critical Thinking on Business Issues (Fall/Spring) COMM 4621 Managing and Leading (Spring) COMM 4622 High Performing Organization (Fall) COMM 4650 Business, Politics, Culture in the European Union (Fall) COMM 4660 The Advice Business: The Basics of Strategic Consulting (Fall) COMM 4680 Entrepreneurship (Fall) COMM 4681 Entrepreneurship Track Capstone (Spring) COMM 4690 Global Management (Fall/Spring)

469X Global Commerce Immersion courses can count - COMM 4693 GCI: The Business of Saving Nature in Ecuador and the Galapagos Islands (Spring) COMM 4694 GCI: Business, Politics & Culture in the European Union (May) COMM 4699 GCI: Doing Business in Brazil (Spring) COMM 4699 GCI: Sustainable Practices in Denmark: Local Solutions to Global Challenges (May) One 464X Management Communication course can be counted – COMM 4640 Advanced Managerial Communication (Spring) COMM 4641 Public Speaking and Persuasion (Fall/Spring) COMM 4642 Communication Strategies for Business Professionals (Spring) COMM 4643 Advanced Business Speaking (Fall/Spring)

Management

Other courses that count toward the Management concentration may include one of the following: COMM 3200 Project Management (Fall/Spring) COMM 4311 Manufacturing in the Global Economy (Spring) COMM 4330 Negotiating for Value (Fall/Spring) COMM 4560 Topics in Management – Behavioral Decision Making & Negotiation (Spring) COMM 4821 Managing Sustainable Development (Fall)

Management

Management – Skills Learned • Critical thinking

• Leadership/OB

• Communication

• Consulting

• Entrepreneurship

• Cross-cultural understanding

• Sustainability

• Negotiation

Management Potential Career Opportunities

• Useful to everyone, relevant to every career

• Consulting, entrepreneurship

• Not a primary concentration with specific career paths; consider it supplemental

• Promote this if interested in management training or rotational programs

• Applicable right out of the gate, and more and more over time

Marketing Third Year COMM 3330 Marketing Research (Spring) Fourth Year Choose two elective courses from the following list:

COMM 4311 Manufacturing in the Global Economy (Spring) COMM 4300 Brand Management (Spring) COMM 4310 Global Marketing (Fall/Spring) COMM 4320 Entertainment Marketing (Fall) COMM 4330 Negotiating for Value (Fall/Spring) COMM 4371 Promotional Aspects of Marketing (Fall) COMM 4372 Advertising Campaigns (Spring) COMM 4380 Consumer Behavior and Marketing Strategy (Fall) COMM 4535 Topics in Marketing – Customer Analytics (Spring)

Marketing

Global Commerce Immersion courses in Marketing - COMM 4393 GCI: Consumers & Markets in India (January) COMM 4394 GCI: Market Insights in China (May) New Courses in Marketing – COMM 4559 Section 2: Consumer Focused Perspectives on Pricing (not yet offered but may be an elective option next fall) COMM 4559 Section 3: Financial Marketing (Fall)

Marketing – Skills Learned • How to research and analyze consumer and market data and translate this

analysis into actionable marketplace insights. • How to match product offerings to the preferences of different consumer

groups (i.e. target markets). • How to utilize various media (particularly social media) to reach and

influence customers. • How to innovate and develop new products that provide differential

competitive advantage. • How to develop and manage brands that foster long-term customer

relationships. • How to effectively set product prices and manage them over time. • How to manage channels of distribution and understand the process of

how products are brought to market and create value. • How to confront ethical challenges that arise in the marketplace.

Marketing Potential Career Opportunities

Career Paths for Marketing are broad. Some of the more common job titles include: • Advertising Executive • Brand Manager/Product Manager • Supply Chain Expert • Marketing Research Analyst • Retail Executive • Marketing Management Consultant • Sales Manager • Chief Marketing Officer (senior level) Marketing degrees can also lead to careers in a wide variety of industries including consumer package goods, sports and entertainment, and durable goods, among many others.

What is a Track?

A track is a specialty area of study crossing over multiple disciplines.

Tracks require 12 credits. Courses taken to satisfy track requirements can also be used to satisfy concentration, minor, or major requirements. Commerce students

may complete up to two tracks if course scheduling allows this flexibility. Due to resources, the McIntire School cannot guarantee the fulfillment of tracks.

Current Tracks • Business Analytics • Quantitative Finance • Entrepreneurship • Real Estate • Global Commerce

Business Analytics Track

Overview The Business Analytics track is designed to provide students with broad, interdisciplinary knowledge and skills that help managers leverage analytics to improve performance and decision-making. Students will learn practical research skills necessary to design, create, manage, and analyze datasets as well as to report meaningful insights to diverse audiences.

Business Analytics Track Required Courses (9.0 hours) COMM 3220 Database Management Systems (Fall/Spring) COMM 3330 Marketing Research Techniques (Fall/Spring) COMM 4260 Business Analytics (Fall/Spring)

Fourth-year Elective (3.0 hours) COMM 4230 Information Technology in Finance (Spring) COMM 4240 Electronic Commerce & Web Analytics (Spring) COMM 4371 Promotional Aspects of Marketing (Fall) COMM 4380 Consumer Behavior and Marketing Strategy (Fall/Spring) COMM 4535 Customer Analytics (Spring) COMM 4622 The High Performing Organization (Fall)

Business Analytics Track

Business Analytics Track

US alone faces a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers/analysts to analyze big data and make decisions based on their findings.

Business Analytics Track

Careers: Client-facing Analysts and Consultants

Business Analytics Track

Careers: Internal Analysts

Entrepreneurship Track Overview The Entrepreneurship Track provides fourth-year Commerce students with an opportunity to gain the foundational knowledge, skills, and experience to play contributing if not crucial roles in new ventures. Through case discussions, pitches and presentations, simulations, analytical exercises, guest speakers, and real startup projects students engage directly and practically in the multidisciplinary challenges inherent to the founding, funding, and functioning of a startup venture.

Required Courses COMM 4680 Entrepreneurship (fall) COMM 4681 Entrepreneurship Track Capstone (spring)

Electives Complete two of the following electives: COMM 3200 Project Management (fall/spring) COMM 3330 Marketing Research Techniques (spring) COMM 3420 Commercial Law II (fall/spring) COMM 3790 Venture Capital and the Emerging Firm (spring) COMM 3791 Financing New Ventures (j-term) COMM 4240 Electronic Commerce and Web Analytics (spring)

Entrepreneurship Track

Entrepreneurship Track Electives – Continued COMM 4250 Innovation and Technology Management (spring) COMM 4535 Customer Analytics COMM 4330 Negotiating for Value (fall/spring) PPOL 3050 Introduction to Social Entrepreneurship (also GDS 3050) PPOL 4730 Field Course in Global Social Entrepreneurship PPOL 4735 Field Course in Local Social Entrepreneurship PPOL 4740 Philanthropy: Private Initiatives for the Public Good STS 2160 Intellectual Property, Engineering, and Society CS 2110 Software Development Methods

Global Commerce Track Overview The Global Commerce track is designed to provide students with a broad understanding of the global business environment, an in-depth regional perspective, and an appreciation of the challenges and opportunities facing a wide array of commercial enterprises operating within these interrelated environments.

Global Commerce Track Core Curriculum (6 hours; Choose two courses from the following list) COMM 4690 Global Management (Fall/Spring) COMM 4310 Global Marketing (Fall/Spring) COMM 4741 Global Finance (Fall)

Global Commerce in Context (3.0 hours) Any Global Commerce Immersion (GCI) course A regionally focused elective while studying abroad with one of McIntire’s global academic partners (will transfer as COMM 3828)

Global Commerce Track Elective Course (3 hours; Choose one additional course from the following list) COMM 3880 Global Sustainability COMM 4310 Global Marketing (Fall/Spring) COMM 4311 Manufacturing in the Global Economy (Spring) COMM 4690 Global Management (Fall/Spring) COMM 4741 Global Finance (Fall) COMM 4821 Managing Sustainable Development COMM 4293 GCI: IT Project Practicum in Argentina (January) COMM 4393 GCI: Consumers and Markets in India (January) COMM 4890 GCI: Asian Financial Capitals in Hong Kong & Singapore (January) COMM 4193 GCI: Special Topics in International Accounting in Ireland (Spring) COMM 4693 GCI: The Business of Saving Nature in Ecuador and the Galapagos Islands (Spring) COMM 4699 GCI: Doing Business in Brazil (Spring) COMM 4394 GCI: Market Insights in China (May) COMM 4694 GCI: Business, Politics & Culture in the European Union (May) COMM 4699 GCI: Sustainable Practices in Denmark: Local Solutions to Global Challenges (May)

Global Commerce Scholar Global Commerce Scholar Students who desire a deeper understanding of global topics can apply for the Global Commerce Scholars program, which involves successfully completing a 3-credit Global Commerce Scholar Thesis.

Selection Criteria Interested students will apply to be a Scholar in Global Commerce by March 1 of the third-year. The criteria for selection include past academic performance, experiences, and global research interests. Admission is limited.

Quantitative Finance Track

Overview The Quantitative Finance Track is designed to develop students’ analytical skills and prepare them for quantitatively focused careers in finance. The track is appropriate for students pursuing careers in areas such as investment/wealth management, sales/trading, risk management/compliance, and financial information technology. Students will gain a better understanding of model-based decision-making using tools from a variety of areas such as economics, operations research, statistics, computer science, and information technology.

Eligibility The Quantitative Finance Track is available by application in December of the Third Year.

What is it? Required Courses: COMM 4710 Intermediate Investments (B+ or higher grade required, Spring Third Year) COMM 4570 Quantitative Finance Seminar (Spring Fourth Year) One of the following two quantitative trading-based courses must be completed: COMM 4731 Advanced Investments: Investment Management & Trading (Spring) COMM 4230 Information Technology in Finance (Spring)

Quantitative Finance Track

Electives In addition to the nine (9) required credit hours, students must complete one of the following courses: COMM 4730 Advanced Investments: Derivatives & Fixed Income (Fall) COMM 4731 Advanced Investments: Investment Management & Trading (Spring) COMM 4230 Information Technology in Finance (Spring) COMM 4260 Business Analytics (Fall/Spring) ECON 4720 Econometric Methods (Commerce and Economics double majors only) MATH 4300 Elementary Numerical Analysis (Commerce and Math/Statistics double majors only) MATH 5110 Introduction to Stochastic Processes (Commerce and Math/Statistics double majors only) STAT 5120 Applied Linear Models (Commerce and Math/Statistics double majors only)

Quantitative Finance Track

Quantitative Finance Track What is the Quantitative Finance Seminar (Comm 4570)? •Co-taught by Professor Gallmeyer and Ed Finley (Deutsche Bank) •Not training you to solve differential equations •Small teams devise wealth management solution for client •Tools: Portfolio theory, alpha vs. beta, Monte Carlo simulation

Quantitative Finance Track

You should consider this track if: •You are interested in wealth management, sales/trading, ris management & financial information technology •You enjoy the more quantitative aspects of finance

Quantitative Finance Track

Sounds awesome, what do I have to do to get in? •Application available this December and due at the beginning of the Spring semester, 3rd year. •Enrollment limited to approximately 20 students. •Take Intermediate Investments (Comm 4710) Spring of 3rd year. •Completion of a programming class before the Spring of your 4th year is strongly recommended.

Real Estate Track Overview The Real Estate Track is designed to develop students' understanding of real estate value and the fundamentals underlying successful investment decisions, while also offering them real-world experience through a real estate practicum course.

All interested students must successfully complete COMM 4790 Fundamentals of Real Estate Analysis (3 credit hours) during the fall semester of their fourth year.

Required Courses (9 credits) COMM 4790 Fundamentals of Real Estate Analysis (Fall) COMM 4791 Real Estate Investment Analysis (Spring) COMM 4792 Commercial Real Estate Seminar: Advanced Issues and Fieldwork (Spring)

Elective (3 credits) COMM 3200 Project Management (Fall/Spring) COMM 3330 Marketing Research Techniques (Spring) COMM 4330 Negotiating for Value (Fall/Spring) COMM 4720 Advanced Corporate Finance: Valuation & Restructuring (Fall/Spring) COMM 4721 Advanced Corporate Finance: Investment Banking (Fall) COMM 4730 Advanced Investments: Derivatives & Fixed Income (Spring) COMM 4731 Advanced Investments: Investment Management & Trading (Spring)

Real Estate Track