Third Pitch -NHS
9
Gemma Byrne & Maya Srivastava Concept For this concept, the two people represent partnership - a direct link to the practice. The people are shaking hands, which creates an ‘M’ shape and gives the feeling of teamwork and friendliness. This also gives a sense of closeness and welcoming. The typefaces used are Gill Sans and Myriad Pro. Both of these are standard typefaces and Microsoft Word friendly, so could easily be used in internal documents. Any of the colours can easily be changed.
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Third set of pitch boards for the St Martins Logo.
Transcript of Third Pitch -NHS
Gemma Byrne & Maya Srivastava
Concept
For this concept, the two people represent partnership - a direct link to the practice. The people are shaking hands, which creates an ‘M’ shape and gives the feeling of teamwork and friendliness. This also gives a sense of closeness and welcoming.
The typefaces used are Gill Sans and Myriad Pro. Both of these are standard typefaces and Microsoft Word friendly, so could easily be used in internal documents.
Any of the colours can easily be changed.
Gemma Byrne & Maya Srivastava
Black & White Logos
Showing what the logos would look like in black and white, so you have a better idea of what they would look like if they were to be used on photocopied documents.
Gemma Byrne & Maya Srivastava
ToiletsToilets Toilets
ToiletsToiletsToilets
Internal Signage (Not to scale)
The bottom row shows the One Medicare logo with the ‘swoosh’. However, we don’t feel that this would be a true representation of the sign, as we think that the signs would have a more uniform approach for easier wayfinding within the building. We will be able to investigate similar approaches to the St Martins signage if you feel that this would be suitable. This will come after a final logo decision has been reached, and when we have a clearer idea of colours.
Gemma Byrne & Maya Srivastava
Comment, Compliments & Complaints Leaflet
Following the NHS guidelines for leaflets, this is how the comments, compliments and complaints leaflet would look.
Gemma Byrne & Maya Srivastava
St MartinsPractice
artinsSt PracticeSt MartinsPractice
Other Logo Variations
Some other logo variations that we have come up with based on the same concept.
Gemma Byrne & Maya Srivastava
St MartinsPractice
artinsSt PracticeSt MartinsPractice
Black & White Variations
Showing what the variations from the previous page would look like in black and white.
Gemma Byrne & Maya Srivastava
Other Logo Variations
Some other logo variations that we have come up with based on the same concept.
Gemma Byrne & Maya Srivastava
Black & White Variations
Showing what the variations from the previous page would look like in black and white.
Gemma Byrne & Maya Srivastava
Colours
Colours that we have experimented with. These are based on the NHS secondary colour palette.
