THE ASK:

• Redesign website!• Develop social strategy

WHAT COMMUNITY?

LIFE CHEF: !Seeking the right mix between being busy and staying healthy.

INSIGHT: Life is sweet if you use the right ingredients.

PRODUCT SOLUTION: Keep the sweet, lose the sugar.

STRATEGY: Position thinkThin as an ingredient of a day well-lived.

LIFE IS A RECIPE: !HOW DO YOU KEEP IT SWEET?

• Power-up with protein?!• Gluten-free guru?!• Spend your sugar elsewhere?

KEEP LIFE SWEET

SOCIAL STRATEGY:!KEEP LIFE SWEET!

#thinkThin

SOCIAL STRATEGY: KEEP LIFE SWEET

TRADITIONAL!!

Facebook!Twitter

EXPRESSIVE!!

Pinterest!Instagram

MUSIC!!

Pandora!Spotify

WEBSITE!!

Blog+Tumblr

THANK YOU