Thinkmobile with Google & Ipsos media

Mobile Internet Insights Report France Ipsos MediaCT Germany The Media, Content and Technology Research Specialists March 2011

2

31%

USA

Worldwide Smartphone Shares

xx%

RSA

xx%

AUS

xx%

CHN

xx%

IND

xx%

THA

xx%

SGP

xx%

TWN

xx%

JPN xx%

KOR

xx%

MYS

xx%

IDN

xx%

HKG

27%

FRA

xx%

ESP

xx%

ITA

xx%

DK

18%

GER 30%

UK

xx%

NL

xx%

AUT

xx%

RUS 29%

FIN

30%

SWE

xx%

NOR

xx%

TUR

xx%

CZE

xx%

CH

Google Confidential and Proprietary 3

Agenda

1 Background & Objectives

2 Research Design

3 Management Summary

4 Mobile Internet Insights

5 Demographics

1. Background •  The mobile internet is today’s main driver of growth in time

spent online.

•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.

•  Gaining deep insight into usage patterns provides the base and starting point for offering products, services as well as information satisfying true customer demands.

1. Objectives •  This survey is designed to gain insight into usage of the

mobile internet on smartphones across the world.

•  In detail:

•  Facts and Figures about smartphones, their usage and relevance

•  Internet Usage in general, search, video, social networking, mobile advertising and m-commerce via smartphones – partly in comparison to PCs.

2. Research Design •  Method: Online interviews

•  Target group:

•  Private smartphone users who use the internet

•  Distribution according to nat. rep. CATI Study

•  Sample Size: n = 2.000


The Universe of this Survey

Private smartphone users who use the

mobile internet

Step1: CATI (nat. rep.) Enumeration

Study

27% Private smartphone users

n= 2000

3. Management Summary

"   The typical smartphone user: Late twen, educated and working Smartphones are not a gadget of the very young only – the majority of users are late twens to early thirties, well educated and in full time employment with an income range of € 24.000 - € 60.000 per annum. Many users are new to this “smart world” (73% first device) and around 60% have started using a Smartphone in the past 12 months. "   Devices, their role and usage: An important accessory - always and everywhere The iPhone is used by a third of the Smartphone users. The rather “un-mobile” location of the home is usage place number 1 followed by at work and on-the-go. Being as important as purse and key, over three quarters of people (78%) do not leave the house without the phone. Usage is driven by the need to have instant information at hand, to kill time, and the reassurance of not risking to miss out on anything. Emailing (51% in last week) and browsing (46%) are important activities on the Smartphone. The majority of people do something in parallel when using the Smartphone, be it watching TV (52%) listening to music (50%), or even using the internet on a further device (30%).

» Management Summary: Facts and Figures about Smartphones

1/3

"   Internet Usage: Heavy with multiple sessions The typical Smartphone user accesses the web almost every day (59% via their mobile, 85% via fixed-line devices) with several sessions of usage per day. One fourth expects to spend more time on the mobile web via smartphone in future, whereas for web usage, the share is slightly lower. "   Search: High frequency and Google is the one Around half of Smartphone users (48%) access search engines on their phones (compared to 87% accessing search engines via PCs) . As for local searches, 83% make use of them – followed by contact or further information action by majority and even purchase by every third. For the majority, Google is not only one of the used search engines but the number 1 search engine by some margin. "   Videos: Moderate frequency and YouTube is the one More than every second smartphone is used to watch videos at least on a monthly basis – every third even to forward video clips. YouTube most used video site – regardless of device (79% mobile, 84% fixed), followed by Facebook (42% mobile, 50% fixed). On PCs, Dailymotion is also popular with 47% having ever used it. "   Social Networking: High usage and Facebook is the one 40% of the Smartphone users access social networks via smartphone every day – one fifth post personal updates. THE social network is Facebook (95% mobile , 94% fixed).

» Management Summary: Internet Activities in Detail

2/3

"   Mobile Advertising: Moderate acceptance but high awareness One third would not mind mobile ads as long as they receive a goody. 10% have used a mobile coupon in a store. The majority has noticed mobile advertising at least sometimes – mostly on search engines and apps. One in three have even taken action after seeing a mobile ad. "   Mobile Commerce: Growing shopping channel hindered by security and convenience One fifth usees the Smartphone for price comparison or product information when shopping – partly with high impact of changing mind on purchase as a result. 17% do not only use the smartphone when shopping in “real shops” but shop directly via this device. – 40% of the users have used their device to shop in the past month. Lack of security is perceived as the main barrier to mobile commerce, besides the fact that the PC is generally preferred. Nevertheless, 11% anticipate a higher purchase rate via Smartphone within the next 12 months.

» Management Summary: Mobile Advertising and Commerce

3/3

4. Mobile Internet Insights


4. Mobile Internet Insights

4.1 Smartphones: Devices, Usage and Relevance

4.2 Internet Usage

4.3 Search

4.4 Video

4.5 Social Networking

4.6 Mobile Advertising

4.7 M-Commerce

4.1 Smartphones: Devices, Usage and Relevance


Duration of Smartphone Usage

Base: Private smartphone users who use the internet in general, n= 2000 Q7: Is your phone your first smartphone / mobile phone with advanced capabilities or PC-like functionality? D1: How long have you been using smartphones?

» For the majority the current phone is the first one – every second user is rather new, joined the smart world within the past 12 months.

73%

27%

Yes

No

16%

19%

24%

24%

11% 4% 1% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

5 years or longer

4 up to 5 years

3 up to 4 years

2 up to 3 years

1 up to 2 years

7 to 12 months

4 to 6 months

Up to 3 months


Used Top 5 Brands & Operation Systems

Base: Private smartphone users who use the internet in general , n= 2000 Q3: And what is the brands of your phone? Q5b: Which operating system do you have on your phone?

» Apple with the highest market share followed by Samsung - iOS most used OS according to the apple usage - Android in 2nd.

35%

24%

11%

8%

7%

0% 20% 40% 60% 80% 100%

35%

24%

11%

4%

4%

0% 20% 40% 60% 80% 100%

OS


Smartphone Usage Places

Base: Private smartphone users who use the internet in general, n= 2000 Q16: Where do you use your smartphone? Please select first at which locations you ever use it

- even if only seldom - and secondly where you used it within the last seven days.

» Home is the usage place number 1 followed by at work and on-the-go.

99%

82%

82%

82%

68%

68%

67%

44%

43%

42%

28%

2%

75%

54%

50%

38%

22%

28%

21%

8%

8%

6%

12% 1%

23% 0% 20% 40% 60% 80% 100%

Ever used Used in last 7 days

Home

Work

On-the-go

In a store

Restaurant

Public transport

Café or coffee shop

At a social gathering/function

Doctor's office

Airport

School

Somewhere else

None of these used last 7 days


Relevance of Smartphone

Base: Private smartphone users who use the internet in general, n= 2000; Top-2 boxes Q52: To what extent do you agree to each of these statements? Please answer on a scale from 1 to 5.

A "1" means that you completely disagree with the statement a "5" means that you completely agree with the statement.

» Smartphone as important as purse and keys: house not left without.

78%

65%

56%

44%

23%

22%

20%

15%

0% 20% 40% 60% 80% 100%

I don't leave the house without my smartphone.

I expect the websites I visit on my smartphone to be easy to navigate and access as they are when I visit them on the desktop PC. I access information on my smartphone and follow-up to find more information on my computer.

My smartphone provides me with information which is relevant to me.

I read magazines/newspapers less often (if at all) as I prefer to access this content on my smartphone.

I would rather give up TV than my smartphone.

My smartphone is more entertaining than TV.

I would rather give up my desktop PC than my smartphone.


Triggers of Mobile Web Usage



» Instant information, killing time and the fear of missing out trigger Smartphone usage.

67%

65%

55%

48%

42%

30%

7%

11%

0% 20% 40% 60% 80% 100%

I use the Internet on my smartphone to get information when I'm not in front of a computer or other Internet- enabled device.

My smartphone is good to pass away some time while I'm waiting e.g. for the train or bus.

My smartphone provides me with the answer to my questions quickly when I need an immediate answer. I'm a modern person and feel that I should have Internet on my mobile as a kind of accessory.

I don't want to miss out on anything when I'm on the go.

I want to use websites/functions of the Internet via my smartphone without being seen easily.

I use the Internet on my smartphone because it costs less than on my computer or other Internet enabled device.

I have no other Internet access at home – so I use my smartphone.


Parallel Media Usage

Base: Private smartphone users who use the internet in general and who were online yesterday with their smartphone, n= 1575 Q22: When you use the Internet on your smartphone which if any of the following - do you do at the same time?

Please note that we mean doing things on other devices - not doing many things at the same time on your smartphone.

» One half of the Smartphone users watch TV or listen to music while using their Smartphone.

52%

50%

30%

29%

16%

14%

8%

22%

4%

0% 20% 40% 60% 80% 100%

Watch television programs

Listen to music of any type on the radio stereo MP3 player etc.

Use the Internet on another Internet enabled device

Watch movies

Play video games

Read the newspaper or a magazine

Read a book

Do not do other things while I use the Internet on my smartphone

None of these


Activities with the Smartphone – Top 10

Base: Private smartphone users who use the internet in general, n= 2000 Q23: Which of the following activities do you do with your smartphone?

Please indicate whether you ever do this at all and if yes if you did this within the last 7 days.

» Internet Usage is a key activity with Smartphones.

Took a photo or video

Browsed the Internet

Emailed

Used a search engine for a general search

Used an application

Listened to music

Looked up directions or used a map

Accessed a social network

Reviewed websites blogs or message boards

Played games

84%

78%

77%

73%

67%

67%

66%

61%

61%

60%

42%

46%

51%

41%

41%

33%

26%

39%

30%

31% 0% 20% 40% 60% 80% 100%

Ever used Used in last 7 days


Usage of Apps

Base: Private smartphone users who use the internet in general, n= 2000 Q24: How many apps do you currently have on your smartphone? Q25: How many have you used actively in the last 30 days? Q26: How many have you purchased for a certain amount in an app store? Q28: Please think about the usage of apps in the next 12 months. How will your app usage change?

» Almost half of all Apps (Ø 28) with monthly active usage – nearly every fifth App is a paid one – Apps: increasing anticipated usage.

2%

7%

69%

5%

16%

11%

7%

14%

5%

10%

17%

4%

4%

6%

1%

12%

13%

3%

12%

9%

2%

11%

7%

1%

24%

10%

2%

14%

1%

1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

None 1 - 2 apps

3 - 4 apps

5 - 6 apps

7 - 8 apps

9 - 10 apps

11 - 15 apps

16 - 20 apps

21 - 50 apps

51+ apps

n= 2000

n= 1959

n= 1959

Numbers of owned Apps

Usage of Apps in last 30 days

Numbers of purchased Apps

Ø 28 Apps

Ø 11 Apps

Ø 5 Apps

28% 56% 3% 13%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

more about the same less dk / na

Usage of Apps in next 12 months

n= 2000

4.2 Internet Usage


Online Days: Per Week

Base: Private smartphone users who use the internet in general / also the computer Q18: Thinking about the last seven days on how many days were you online with ...?

» Almost 60% use the mobile web daily – almost ¾ use it at least on 4 out of 7 days - computer with higher daily internet usage than Smartphone.

59%

85%

5%

5%

4%

5%

5%

2%

8%

1%

7%

1%

6%

1%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

7 out of 7

6 out of 7

5 out of 7

4 out of 7

3 out of 7

2 out of 7

1 out of 7

0 days

dk/ na

Smartphone

Computer

n= 2000

n= 1984


Online Sessions per Day: Yesterday

Base: Private smartphone users who use the internet in general / also the computer and who were online in the last 7 days Q19: Now thinking about yesterday how often were you online with ... ?

» Nearly half of the respondents have multiple Smartphone web sessions - more multiple sessions per day with the computer.

47%

68%

19%

15%

19%

13%

14%

4%

1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Multiple times per day

Two or three times per day

Once Not at all

dk/ na

Smartphone

Computer

n= 1845

n= 1965


Duration of Online Sessions: Yesterday

Base: Private smartphone users who use the internet in general / also the computer and who were online yesterday Q20: And how long were you online for each of these sessions yesterday?

» Web on Smartphones mostly used for several short sessions - computer for longer ones.

2%

10%

19%

3%

15%

65%

47%

8%

14%

12%

3%

1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

One long session

One short session

Several long sessions

Several short sessions

Mixture of long & short

dk / na

Smartphone

Computer

n= 1575

n= 1871


Future Internet Usage

Base: Private smartphone users who use the internet in general / also the computer Q21: Thinking about the next 12 months what do you expect how will you be using the Internet with your ... ?

» Mobile internet with higher anticipated future usage than fixed.

24%

20%

62%

73%

9%

5%

5%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

more time about the same less time dk / na

Smartphone

Computer

n= 2000

n= 1984

Expect to spend …

4.3 Search


» Search engines used on daily basis on every second Smartphone and majority of PCs.

48%

87%

31%

11%

15%

1%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Daily Weekly Monthly Less than monthly

Smartphone

Computer

n= 1905

n= 1977

Usage Frequency of Search Engines

Base: Private smartphone users who use the internet in general / also the computer and who are searching via search engine Q31: How often do you do searches (via Google Yahoo! Bing etc.) on your ... ?

Google Confidential and Proprietary

96%

11%

9%

2%

1%

2%

0%

93%

3%

2%

0%

0%

1%

- 0% 20% 40% 60% 80% 100%

30

Used Search engines » Google ranked first with great competitive advantage - no matter on which device.

91%

6%

4%

1%

1%

2%

5%

94%

2%

2%

0%

0%

2%

- 0% 20% 40% 60% 80% 100%

Others

None

Base: Private smartphone users who use the internet in general / also the computer and who are searching via search engine Q29: Which of the following search engines do you use to search for information on your ... ? Q30: Which of the following search engines do you use most often on your ... ?

n= 2000 / n= 1905 n= 1984 / n= 1977

Usage general Mainly used

Google Confidential and Proprietary

17%

18%

25%

26%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Daily

Weekly

Monthly

Less than monthly

Never

31

Local Searches on the Smartphone » Local searches used on majority of Smartphones – followed by action by 41% and even purchase by one third.

Base: Private smartphone users who use the internet in general / who look at least less than once a month for information Q33: How often do you do searches (via Google Yahoo! Bing etc.) on your ... ? Q34: Which of the following actions have you taken after having looked up this type of information?

n= 2000

41%

34%

34%

31%

25%

17%

0% 20% 40% 60% 80% 100% n= 1657

Visited a business

Visited the website of a business or service

Looked up business or service on a map or got directions to a business or service

Made a purchase

Called the business or service

Have not taken any action as a result of looking up local information

4.4 Video


Usage Frequency of Watching Videos » Around every second Smartphone is used to watch videos at least on monthly base - Higher PC usage frequency.

Base: Private smartphone users who use the internet in general / also the computer Q35: How often do you watch videos via websites or apps on your ... ?

Smartphone

Computer

n= 2000

n= 1984

12%

29%

22%

33%

21%

21%

17%

11%

28%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Daily Weekly Monthly Less than monthly Never


Frequency of Forwarding Online Videos » Almost every third user forwards videos on a monthly base – more

from a computer.

Base: Private smartphone users who use the internet in general / also the computer and who watch at least less than once a month a video

Q37: How often do you forward videos you have seen on an online video platform to others on your ... ?

Smartphone

Computer

n= 1448

n= 1858

8%

11%

8%

14%

11%

17%

15%

17%

57%

41%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Used Video Sites

Base: Private smartphone users who use the internet in general / also the computer and who watch at least less than once a month a video

Q36: What sites do you typically visit to access online videos on your ... ?

» YouTube ranks 1st - also Facebook is used for watching video content and Dailymotion by half of the respondents on the computer.

79%

42%

22%

2%

7%

2%

2%

0% 20% 40% 60% 80% 100% n= 1448 n= 1858

Others

84%

50%

47%

10%

32%

18%

3%

0% 20% 40% 60% 80% 100%

4.5 Social Networking


Usage Frequency of Social Networks

Base: Private smartphone users who use the internet in general / also the computer Q38: How often do you visit a social network (via websites or apps) on your ... ?

» Social Networks with daily usage by around 40% of the users via Smartphone and by 56% via PC.

Smartphone

Computer

n= 2000

n= 1984

41%

56%

15%

14%

10%

8%

7%

5%

28%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Frequency of posting Personal Information.

Base: Private smartphone users who use the internet in general / also the computer and who visit at least less than once a month a social network

Q40: How often do you share information about yourself (e.g. status messages) on a social network platform with others on your ... ?

» Daily updates by one quarter – regardless of device.

Smartphone

Computer

n= 1443

n= 1641

22%

27%

23%

26%

21%

21%

17%

16%

17%

10%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Used Social Networking Sites.

Base: Private smartphone users who use the internet in general / also the computer and who visit at least less than once a month a social network

Q39: What social networks do you typically visit on your ... ?

» Facebook with almost 100% and significant competitive advantage!

95%

9%

4%

1%

1%

0%

2%

0% 20% 40% 60% 80% 100% n= 1443 n= 1641

Others

94%

10%

8%

1%

1%

0%

5%

0% 20% 40% 60% 80% 100%

4.6 Mobile Advertising


Attitude towards Mobile Advertising



» One third would not mind mobile ads as long as they receive a goody. 10% have used a mobile coupon.

30%

10%

0% 20% 40% 60% 80% 100%

I would not mind receiving ads on my smartphone if I had any kinds of freebies or rewards for free.

I have used a mobile coupon to purchase a product in store.


Awareness of Mobile Advertising

Base: Private smartphone users who use the internet in general; n=2000 Q41: How often do you notice advertising when you are using the Internet or an app on your smartphone? Q42: Where have you noticed the advertising when using your smartphone?

» The majority has noticed mobile advertising at least sometimes – mostly on apps or search engines.

15%

23%

22%

23%

16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All the time

Most of the time

Sometimes

Rarely

Never

n= 2000

39%

32%

32%

25%

15%

4%

21%

0% 20% 40% 60% 80% 100%

In an app

On a search engine

On a retailer website

On a video website

In a video advertising

Others

Don't know / no answer

n= 1696


Actions taken on Advertising

Base: Private smartphone users who use the internet in general and who at least rarely notice advertising, n= 1696 Q43: Which of the following actions if any have you taken as a result of seeing a mobile ad of any type on your smartphone?

» One out of three with “action after ad attention”.

14%

12%

8%

7%

5%

5%

3%

3%

3%

2%

2%

1%

69% 0% 20% 40% 60% 80% 100%

Clicked on the ad

Visited the website of the advertiser or retailer Looked for more information on my desktop PC or Internet enabled device

Made a purchase

Looked for more information on my smartphone Made a purchase online using my desktop PC

Made a purchase in -store

Went to the store/retailer/business to get additional information Located the advertiser on a map/looked for directions to the advertisers physical location Called the advertiser or retailer at a later time Made a purchase online using my smartphone Called the advertiser/retailer by clicking on the phone number on my phone

None of these

4.7 M-Commerce


Relevance of Smartphone for Shopping



» More than 20% use the Smartphone for price comparison or product information – a little less even changed their mind as a result of information retrieved via Smartphone.

I intentionally have my smartphone with me to compare prices and inform myself about products.

I have changed my mind about purchasing a product or service in store as of a result of information I gathered using my smartphone.

I have changed my mind about purchasing a product or service online as of a result of information I gathered using my smartphone.

23%

18%

16%

0% 20% 40% 60% 80% 100%


Purchases from Smartphone

Base: Private smartphone users who use the internet in general, n= 2000 Q49: When during your shopping process do you generally use your smartphone?

29%

14%

4%

3%

1%

58%

0% 20% 40% 60% 80% 100%

» More than 40% of the purchases are accompanied by Smartphones - mostly at the beginning and in the middle of the process.

Use my smartphone at the very beginning of my shopping when I am looking for inspiration ideas etc.

Use my smartphone in the middle of my shopping when I try to evaluate the products

Use my smartphone throughout my whole shopping

Use my smartphone at the very end of my shopping when I will purchase the products

Use my smartphone after my shopping process when I write reviews about the products I purchased

Do not use my smartphone in any of these situations


Purchase Behaviour via Mobile

Base: Private smartphone users who use the internet in general Q44: Have you ever purchased a product or service over the internet on your smartphone? Q45: Have you made a purchase by using your smartphone in the past month? Q47: How frequently do you purchase products or services with your smartphone?

» 17% have already purchased via Smartphone.

17% 83% Yes No

n= 2000

58% 42%

Yes No

n= 347

n= 347

8% 7% 30% 56%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Daily Weekly Monthly Less than monthly


Kind of Goods purchased online/ offline

Base: Private smartphone users who use the internet in general, n= 2000 Q48: Listed below are various products or services.

For each of these products or services please indicate which statement applies to you.

» Higher consumption rate for Smartphone search and buying via computer than purchase via Smartphone.

and purchased

via Smartphone

and purchased

via Computer

and purchased via Offline

and did‘nt purchased

it after research

Did not research this product via

smartphone All products 14% 29% 20% 27% 96% Clothing or Apparel 4% 11% 4% 8% 74% Entertainment items 4% 11% 6% 9% 70% Tickets 4% 12% 3% 8% 72% Leisure travel 3% 10% 3% 8% 77% Wireless or cell phone service 3% 6% 3% 7% 81% Beauty and cosmetic items 2% 6% 2% 5% 85% Electronics 2% 9% 5% 9% 74% Financial products 2% 3% 2% 5% 88% Grocery and food items 2% 3% 3% 3% 89% Home furnishings 2% 5% 4% 6% 84% Home improvement products 2% 3% 3% 3% 89% Jewellery or watches 2% 5% 2% 4% 88% Business travel 2% 6% 1% 4% 86% Automobiles or auto-related parts or accessories 1% 4% 3% 5% 87% Household cleaning/laundry products 1% 2% 1% 2% 93% Television service 1% 4% 2% 5% 88% Office supplies products or technology 1% 3% 2% 3% 91%


Future plans M-Commerce

Base: Private smartphone users who use the internet in general, n= 2000 Q51: Do you expect making purchases on your smartphone more often in the next 12 months?

» 11% with a higher purchase rate in the next 12 months via Smartphone.

11%

65%

24%

Yes

No

Don‘t know / no answer


Barriers for M-Commerce

Base: Private smartphone users who use the internet in general Q44: Have you ever purchased a product or service over the internet on your smartphone? Q46: Why have you not made a purchase using your smartphone?

» Preferred closure of buying process: via computer - one out of three with concerns regarding purchase via Smartphone.

17% 83% Yes No

n= 2000

74%

26%

10%

4%

4%

2%

2%

3%

0% 20% 40% 60% 80% 100%

Would prefer to use a PC/laptop for these services

Doesn't feel secure

Too complicated

Too expensive

Payment is too complex

Never heard of these services

Payment features were not available

Other mentions

n= 1653

Demographics


Base: Private smartphone users who use the internet in general, n= 2000 Demographics

Gender

18 - 24 Years 34% 25 - 34 Years 33% 35 - 44 Years 20% 45 - 54 Years 9% 55 + Years 4% Average Ø 31,8

Private Smartphone users who use the internet in general

Male 57% Female 43%

Age

Education

Employment Status

Low 15% Middle 20% High 64%

Employed full & part time 70% Student / Apprentice 18% Unemployed 8% Parental / sabbatical 2% (Early) retired 2%

Demographics 1/2


Demographics 2/2

Base: Private smartphone users who use the internet in general, n= 2000 Demographics

Private Smartphone users who use the internet in general

Number of children

1 Person 16% 2 Persons 22% 3 Persons 26% 4 Persons 18% 5 Persons and more 18%

0 Children 61% 1 Child 21% 2 Children 13% 3 Children and more 5%

Household size

Month. net HH income

Top (more than 2.000 Euro) 58% Middle (1.000 - 1.999 Euro) 22% Low (less than 1.000 Euro) 7%

Alone 44% Together 56%

Marital Status

Region Urban 51% Suburban 24% Rural 25%

Mobile Internet Insights Report France Ipsos MediaCT Germany The Media, Content and Technology Research Specialists March 2011

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