thinkLA Motor City West 2012 - Justin Choi
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Transcript of thinkLA Motor City West 2012 - Justin Choi
#thinkMotor
Become a member today!
#thinkMotor
Corporate Members
#thinkMotor
Thank You to Our Sponsors
thinkLA Motor City West
Reception Sponsors Valet Sponsor
#thinkMotor
thinkLA Motor City West
Founder and President
Post Release
REACHING THE
DIGITAL GENERATION
IT IS AWESOME
vs
vs
vs
• More access
• More information
• More choices
• More competition for attention
There’s more of more
2012
72 Hours upload every minute
More content = more time
• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience
The consequences of more
Sharing
information used
to be really
hard...
We lived in information poverty
We have become information rich
We have become good filters
Brands can be the content
• Authenticity
• Value
• Your content defines
your brand
Ads vs. Content
Interruption vs. Engagement
Extract Value vs. Provide Value
Selling vs. Telling
We are now in the engagement era
Content is becoming advertising
It’s not just Twitter...
Small Screens Double Tap to Zoom
Less space for interruption
Think multi-screen, mobile first
Pictures and videos: use them
Quantity is as important Quality
Be frictionless
• Faster / better filters
• Less attentive (A.D.D.)
• Another Damn Device
• Less memory- more knowledge
• No patience
The consequences of more
• Engagement not interruption
• Be authentic
• Your content = your brand
• Multi-screen
• Show don’t tell and do it more frequently
• Be frictionless
• Deliver something of value
Summary
We all have a voice
Email: [email protected]
Twitter: JustinCie
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