Thinking like a 50s Ad Exec & Executing like a Geek
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Transcript of Thinking like a 50s Ad Exec & Executing like a Geek
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Thinking like a 50s Ad Exec
and executing like a geek.
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2012
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Buying Links Directories Article
Marketing
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Creating Good Quality articles WORKED
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FCUK���SEO
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by early 2014…
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Most SEOs were knee deep trying to resolve penalties
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The blackhats were now charging for removing the links that they sold you the year before
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By now everyone was desperately jumping on the content marketing bandwagon…
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…must write 1 article so I can maybe get 1 LINK
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2011 2012 2013 2014 2015
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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
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Raise the bar on quality + create DIFFERENT type of content
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MAKE GOOD SHIT
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Create what is missing or needed.
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2015….and beyond
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Getting the BIG links
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….and the rest will follow
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RESULTS
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Any BIG links?
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373 Linking Root Domains
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2.4 Million Views
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623,691 Views
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Social
Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
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It’s not bragging if it’s true
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Collaborative Campaigns
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Results
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42 linking root domains
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!
Social shares:
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22% increase in visibility in 9 months
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Listen – then give them what they need
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How?
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Luke:
Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…
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IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference between Elon Musk and someone in a dead end job?
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100 people theory
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How you think
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Put your index fingers together!
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It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
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I’m outta here father mockers!!