#ThinkContent Tour London: Shafqat Islam, NewsCred
Transcript of #ThinkContent Tour London: Shafqat Islam, NewsCred
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#ThinkContent@NewsCred
WELCOME TO THE NEWSCRED #THINKCONTENT TOUR
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#ThinkContent@NewsCred
Shafqat Islam@shafqatislamCEO & Co-FounderNewsCred
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#ThinkContent@NewsCred
REDEFINING THE RULES OF MARKETING
Shafqat Islam, NewsCred
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The fastest growing brands have something in common.
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50,000 brands.10 years.
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Companies who focus on connecting with their consumers have a growth rate triple that of their competitors.
3X
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But there’s something more.
The new generation of disruptors are thinking
differently.
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The status quo no longer applies.
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Your product is not what you think it is.
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If you think your product is the thing you sell, you will be disrupted.
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Your “product” is the customer experience.
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Your product is the value that you bring to the world.
Knowledge, community, empowerment, inspiration.
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The world’s best brands think of their businesses as a value exchange.
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And in this value exchange, content is the new
currency.
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Content is not a nice to have.
It’s an imperative.
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…and it directly influences purchase decisions.
Consumers engage with 11.4 pieces of content prior to making a purchase.
11.4
85% of consumers regularly seek out trusted expert content when considering a purchase.85%
Nielsen 2014, Forrester 2015
By a factor of 3 to 1, B2B buyers want to self-educate themselves by going to sellers’ websites to learn about offerings and make purchase decisions.
3:1
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But creating great content is hard.
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The challenge:
Fragmentation – across channels, platforms, markets, people.
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The challenge:
Fragmentation – across channels, platforms, markets, people.
Operations – executing in a digitally-transformed world.
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The challenge:
Fragmentation – across channels, platforms, markets, people.
Operations – executing in a digitally-transformed world.
Creation – telling the stories that matter, and doing it at scale.
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The system is broken.
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NewsCred is here to help.
We’re the most comprehensive content marketing platform.
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We give brands the technology and content they need to power the entire customer experience.
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Break the status quo.Think big and disrupt.
Lead with purpose.Inspire a new way of working.Be more creative, more agile.
Redefine the rules entirely.