THINK TANK - A New Age Video Content Company - Aug 2016
-
Upload
probal-gaanguly -
Category
Documents
-
view
255 -
download
1
Transcript of THINK TANK - A New Age Video Content Company - Aug 2016
A 6 year old organization established in 2010
An Unique Media, Content and TV Broadcast solutions Company
The Company offers end to end solutions for Brands, Media Projects, TV
Broadcasting and Digital
A team of highly experienced Media & Entertainment industry
professionals across TV, Films, Radio, Advertising, Research
All senior consultants are having experience of more than 20 years each
in their field across Sales, Marketing, Content, Creative, Production,
Research, Strategy , Distribution & Placement etc
Background
Probal Gaanguly
25 years in Marketing and Sales in the Media & Entertainment Industry
Print – TV Broadcast – Events - Digital
- INX Network Group Director Revenue Management
9X - 9XM - News X
- Media Content & Communication
Services (Star News Network)Group Director Revenue Management
Star News - Star Ananda - Star Majha
- Sony Entertainment Network Vice President Ad Sales
Sony Network
- Ananda Bazar PatrikaManager Ad Sales
BusinessWorld
Founder / Director
Senior Management
Indira Gaanguly
Founder / Director
Indira Gaanguly is an Arts Graduate
having worked across Media and
Entertainment industry for more than 20
years. Her area of expertise is in Creative
and Production of Films, Documentary,
TV show and News channels etc. Indira
was also associated with Plus Films under
Mr Mahesh Bhatt and Mr Amit Khanna.
Indira was also a key member of Sahara
Samay News During its launch. Indira
trained in French Cuisine at Le Cordon
Bleu, London in 2012. Her personal
interest and passion is Food, Travel.
Fashion & Lifestyle. She has produced a
Food and Travel Show – Flavours to
Savour which is ready for launching on
TV / Digital platforms.
Senior Management
Vivek Tiwari
Production & Technical
Vivek is a Senior Professional of the
Television industry with more than 20 years
of experience in Technical and Creative
department.
Vivek was Senior Vice President at Sony
Entertainment Television having created
and handled as Technical & Creative
Director of Filmfare Awards / Femina Miss
India / IPL (Indian Premier League) / Big Boss
/ Dus Ka Dum / ICC Cricket world cup /
Michael Jackson tour to india / IIFA Awards
/ Indian Idol to name a few
Vivek played a key role during the launch
of MAX / SAB / PIX Television, in India.
Vivek was the CEO of “Channel 9” in
Dhaka, the 1st GEC channel in Bangladesh.
Senior Management
Tapan Pal
Strategy & Research
Tapan Pal was Chief Strategy Officer,Research at INX Media. Prior to that he wasthe CEO of aMap, instrumental in buildingbrand aMap. Under his leadership as thePresident & CEO, of Zenith Media in India,Zenith progressed to become the 7thlargest Media Agency in the country. BeforeZenith Media, Tapan was Regional Director,in charge of Business Development forIndia and South Asia at Discovery ChannelNetwork.
He is one of the most experienced Mediaprofessional of India having more than 30years of 35 years of experience in Media &Entertainment industry.
Senior Management
2010-11 onwards
Think Tank Jatra: RURAL MARKETING GROUND EVENTSAn unique concept of taking India’s biggest brands into the rural markets on the back of Jatra platform. Jatra is the biggest rural platform in India. Some of the top clients and brands are part of this platform and form the esteemed client list of Think Tank.
https://www.youtube.com/watch?v=7SInDhWgRJ4 – Brief Video of Jatra Branding
https://www.youtube.com/watch?v=QmpXrl-W1CA – Presentation of Jatra Platform
https://www.youtube.com/watch?v=VvmjSiArJSU – Case Study of Jatra activity for brand Babool
http://www.eventfaqs.com/news/ef-05544/think-tank-manages-show-for-ra-1309199288546html - Report of Think Tank Jatra and Bollywood
Projects
2010Content Production – IDEA PRIDE OF UTTAR PRADESHThink Tank produced a TV reality show – Idea Pride of Uttar Pradesh
1. http://www.slideshare.net/thinktankmediaworld/pride-of-series-a-think-tank-initiative
2. https://www.youtube.com/watch?v=CIjPguBoFHQ
2012Content Production – FLAVOURS TO SAVOURThink Tank produced a Lifestyle content - A Food & Travel show
1.http://youtu.be/-UOUhotUn1Q2.http://youtu.be/9WFvxYjhfeg3.http://youtu.be/OoKL7_FM0Qs4.http://youtu.be/g9dpExmAHwU
Projects
2012
Broadcast Project – MUSIC CHANNEL – HUMMRA M
Channel Show Reel - https://www.youtube.com/watch?v=zBljphRFiqU
Think Tank Launch Pad was instrumental in setting up of a Bhojpuri Music
Channel – HUMMRA M in a first of its kind model of Build – Operate – Transfer
(BOT). The channel went on to become the leading channel in Bhojpuri
Speaking Markets.
1. http://www.exchange4media.com/49665_quick-five-with-launch-
pad%E2%80%99s-probal-gaanguly.html
2. http://www.radioandmusic.com/content/editorial/news/hummra-m-
rides-high-regional-music
3. https://www.youtube.com/user/HummraM
Projects
2014
Broadcast Project – MUSIC CHANNEL – Music F Fatafati
Channel Show Reel - https://www.youtube.com/watch?v=5EAHCioVEC0
Think Tank Launch Pad’s 2nd Broadcast project was a Bangla Music Channel
launched in Jan 2014 – MUSIC F FATAFATI. Music F Fatafati is one of the
leading Music Channel in Bengal currently.
1. http://www.indiantelevision.com/television/tv-channels/regional/now-a-
fatafati-music-treat-for-bongs-140220
2. https://www.facebook.com/FataFatiTv
Projects
http://www.televisionpost.com/yearender/2014-a-quiet-year-for-music-channels/
A link of a press report of Music Channels in 2014 and
Think Tank Launch Pad’s role and offering
Projects
Projects
2015 / 16
TV Program – LAUNCH PAD – The Music Cafewww.launchpadmusic.in
Think Tank tied up with Shemaroo Entertainment Ltd, one of the biggest Indian Media companies to launch an unique format Daily Program – Launch Pad – The Music Café across various Indian Languages. Currently Launch Pad – The Music Café airs across 2 languages – Marathi & Bangla and daily telecasts on Colors Marathi / Zee Talkies and Colors Bangla & Zee Bangla Cinema.
Launch Pad – The Music Café delivers more than 20 Million viewers evevry week as per BARC Research Data (June 2016).