Think Tank 2015: Delivering the Message one tweet, snap and Instagram filter at a time

1. Presented By: Tyler Thomas Social Media Specialist @TylerAThomas | [email protected] Think Tank| May 19. 2015 DELIVERING THE MESSAGE: ONE TWEET, SNAP & INSTAGRAM FILTER AT A TIME.

2. Our audience is: Busy Tech Savvy Connected Oversharers WHAT WE KNOW 2

3. Facebook isnt dead Multi-platform use is on the rise 2015 Pew Research for 13-17 year olds 24% are online constantly 74% of teens have a smart phone 92% go online daily WHAT WE KNOW 3

4. Our incoming freshman have had Instagram since freshman year of high school 53% of adults (18+) are now using Instagram, 49% use the site daily WHAT WE KNOW 4

5. Our users want content that is: Beautiful Useful Entertaining WHAT WE KNOW 5

6. Our audiences want exclusive & behind the scenes content WHAT WE KNOW 6

7. Our audiences want exclusive & behind the scenes content Snapchat Meerkat Periscope WHAT WE KNOW 7

8. They want to be a part of the conversation Our audiences are no longer just consuming content, they are the content WHAT WE KNOW 8

9. We need to be Listening Responding Engaging WHAT DO WE DO? 9

10. We need to be Listening Responding Engaging We have to move past just posting. WHAT DO WE DO? 10

11. We need to be Listening Responding Engaging We have to move past just posting. Ask open ended questions Run contests Have twitter chats & meerkat previews Dont be afraid to connect one-on-one with your audience. WHAT DO WE DO? 11

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13. Lets take a look at some of the best social media content shared in 2014 according to Mavrck.co. LETS TAKE A LOOK 13

14. FACEBOOK 14

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16. LETS TAKE A LOOK 16 Shared by AMC Theatres on Facebook 62,791,985 Views 573,530 likes 3,171,367 shares Why it worked Attention getting Fun, interesting and timely Strong CTA at the end

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18. TWITTER 18

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20. LETS TAKE A LOOK 20 Shared by Ellen DeGeneres on Twitter 3,345,111 Retweets 2,021,463 Favorites Why it worked Selfies work! Students want to be involved and be in the content Low risk, high reward Ask yourself, who are your celebrities? How can you get your audience to participate?

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25. INSTAGRAM 25

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31. LETS TAKE A LOOK 31 Shared by Kim Kardashian on Instagram 2.4 Million Likes 59.5 Thousand Comments Why it worked Beautiful photo Unique Involve people or a focal point Infographics & photos of other things work, BUT natural well composed photos have better reaction and engagement.

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34. YOUTUBE 34

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36. LETS TAKE A LOOK 36 Shared SAWardega on YouTube 141,400,584 Views 47,042 Comments Why it worked Attention getting Terrifying Something people like to watch, what they are interested in/want to watch

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38. SNAPCHAT 38

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43. LETS TAKE A LOOK 43 Why it worked Meeting students where theyre comfortable Keeping the content interesting, unique & exclusive Using the tools of the apps Collaboration across campus

44. KEY TAKEAWAYS 44 Your Social Content should be: Goal & Audience Focused Attention Getting Inspiring Personal When Possible

45. NEXT STEPS 45 Find inspiration Look at the calendar and plan ahead Pay attention to the news (Newsjacking) Work Smarter. Not Harder.

46. THANKS! QUESTIONS? 46

Think Tank 2015: Delivering the Message one tweet, snap and Instagram filter at a time

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Transcript of Think Tank 2015: Delivering the Message one tweet, snap and Instagram filter at a time