Think Purple Think Accomplishments Think Western - … · Think Purple Think Accomplishments Think...

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Think Purple Think Accomplishments Think Western Office of the Vice President for Advancement and Public Services

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Think Purple Think Accomplishments

Think Western

Office of the Vice President for Advancement and Public Services

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Accomplishments for FY15

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Foundation and Development

• The endowment has a value of $43.2 million.

• Total Foundation assets are now $61.2 million.

• Planned giving inventory is between $30 and $40 million.

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Major Gifts

• $1,000,000 – Anonymous Planned gift

• $952,000 – Dale & Esther Armstrong

• $850,000 – Lorraine Epperson

• $310,000 – Planned gift from Cliff & Sue Haka

• $250,000 – Planned Gift from Richard & Roseanne Bye

• $135,000 – Tom & Susan Wenzel

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Corporate and Foundation Gifts

• $500,000 – John Deere Foundation

• $106,000 – Archer-Daniels-Midland Foundation

• $100,000 – Lowell N. Johnson Charitable Foundation

• $100,000 – Moline Foundation

• $100,000 – Sodexo Incorporated & Affiliates

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Foundation Accounting • System modifications were implemented to

categorize gifts in an effort to provide better reporting mechanisms for future campaigns in which giving can be broken down by categories, such as operating support, scholarships, professorships, and more.

• Automation of the Scholarship Disbursement process was completed with the creation of a new screen for departments to enter student scholarships directly into the system, which will generate an email for the department, the Scholarship Office, and the Foundation Accounting Office.

• Record cleanup continued with 838 duplicate records merged, 1,934 deceased records coded, andupdated addresses of lost alumni and donors, all of which help to eliminate inaccuracies and reduce mailing costs.

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Prospect Management • Utilized DataDesk software to build a predictive

model of donor propensity to give for 117,706 alumni records. We now have these scores for 7 consecutive years.

• Devised MVS screen enhancements and utilized reporting software to demonstratefundraising progress for individual fundraisers.

• Updated FPTR screen for Proposal Ask Plans for Development Officers to track progress of Top Prospects.

• Completed Voluntary Support of Education survey reporting FY14 fundraising totals as required by CASE and CAE.

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Annual Giving • Targeted direct mail and Phonathon

outreach to high propensity friends and alumni for a fiscally responsible annual fund campaign.

• Established Mobile Giving Initiative(text “GIVEPURPLE” to “41444”).

• Implemented variable-text printingin Direct Mail outreach.

• Increased total number of Phonathon donors for Fall 2014 Annual Fund initiatives and 15% more first-time donors.

• Advised the WIU Philanthropy Club.

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Donor Relations • Sent personalized

letters to nearly 1,300donors so far in FY15.

• Sent special greetings to more than 350 first-time donors.

• Sent calendar year-endletters and tax information to 1,085 donors.

• Mailed over 260 annual endowment benefactor reports.

• Assisted in the promotion and coordinated fundraising for the William E. Brattain Lounge in the University Union.

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Special Events • Hosted four President’s

Tents during football season and one President’s Buffet during basketball season.

• Planned and implementeda variety of recurring events funded by the Foundation Office including: Athletics Hall of Fame Banquet and Scholarship Banquet.

• Contributed to planning and execution of the events surrounding Founders’ Day Celebration.

• Assisted with planning and implementation of the Campaign Finale Celebration, May 2014

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University Relations

Managed Crisis Communication Coordinated weather related announcements; handled all media inquiries (including national media) following two off-campus assault reports and the Dec. 12 fight and its after-math.

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University Relations Promoted WIU Programs, Activities & Accomplishments in Region/State/Nation Promoted Western's national rankings, new scholarship/recruitment initiatives, Cost Guarantee and recognition from U.S. News & World Report, Princeton Review, GI Jobs, and more.

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University Relations Promoted WIU Programs,Activities & Accomplishments in Region/State/Nation Through University Relationssubscription to Newswise, 10 WIU news stories have received a total of 26,901 "hits," with over 213,000 wire subscriptionsreceiving the articles. The articles appeared in 20 uniquelocations on Newswise for a total of 60 times.

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University Relations Promoted WIU Programs, Activities & Accomplishments inRegion/State/Nation Working with local and regional media, wire servicereporters, and nationalmedia, UR staff coordinated interviews in which Western faculty and staff served as expert sources for such stories as state budget/economy; politics; extremeweather (tornadoes); terrorism; civilunrest/Ferguson; law enforcement issues; Ebola;and more.

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University Relations

Supported WIU Marketing Initiatives UR & VPAPS coordinate the University's marketing efforts, including a new digital marketing campaign, licensing/trademark policy inquiries/infringements,licensing and trademark agreements/approvals, andlogo approvals, as well as billboard and otheradvertising placement throughout the state.

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University Relations

Supported WIU Marketing Initiatives • UR conceived and scripted the next series

of Western's Think Purple, Think Success branding initiative/campaign.

• UR conceived and scripted general :30 WIU commercials for use at Summit League tournament and as general promotions via television advertising, etc.

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Sarah Donnelly Commercial

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Arturo Martinez Commercial

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Arsenio Mims Commercial

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Michael Quigley Commercial

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University Relations Supported Foundation Initiatives Designed the 2014 holiday greetings message for alumni, friends/donors, and the general public; the 2015 Col. Rock Calendar, with photographs from VPC; and the new Foundation Celebration of Achievement invitations, etc.

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University Relations

Supported UniversityAdmissions & General Promotions Initiatives Designed the undergraduateviewbook for Macomb; promoted the CentennialHonors, Commitment, and Transfer scholarships; conceived and designedvarious promotional/admaterials.

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University Relations

Supported UniversityAdmissions & General Promotions Initiatives UR scripted and coordinated a new campus "walking tour” video toshowcase the University toprospectivestudents/families, as well as designed a landing page tohouse the tour, along with 360 photos. As of March 1,the walking tour has had5,051 views.

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University Relations

Continued to Improve Publications Initiatives

UR Publications designed and prepared 138 publications, posters, billboards, ads, and other projects.

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University Relations

Coordinated and Maintained WIU's Social Media Presence (Facebook, Instagram, Twitter, YouTube, etc.): As of March 20, 2015, WIU's Facebook account has 40,796 likes (compared to 25,394 likes in March 2014). A digital campaign, implemented by MediaLink, resulted in a significant increase of followers for the page.

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University Relations Coordinated and Maintained WIU's Social Media Presence (Facebook, Instagram, Twitter, YouTube, etc.) Under the direction of Teresa Koltzenburg, and produced by University Relations student workers, several videos were conceived, produced, and edited to promote a variety of WIU programs/initiatives (Homecoming, academic departments, campus safety, Rocky After Dark, etc.).

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University Relations Coordinated and Maintained WIU's Social Media Presence (Facebook, Instagram, Twitter,YouTube, etc.) • WIU Instagram has 2,142

followers. • UR's Twitter feed has 8,286

followers. – (4,916 - March 2014)

• WIU's YouTube channel has 783 Subscribers. – (511- March 2014)

• WIU LinkedIn - 51,404 members.

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University Relations

Coordinated and Maintained WIU's Social Media Presence (Facebook, Instagram, Twitter, YouTube, etc.) UR continues to coordinate and maintain Beyond the Belltower blog, and also coordinated the creation of President Thomas' Facebook page, Twitter account, and blog, as well as continues to assist in the maintenance of the President's social media initiatives.

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University Relations Developed/Designed Websites • 360 Project - tours and website. • NSSE campaign social media & web graphics. • Stanley campaign social media & web

graphics. • Rocky on Parade site updates and

maintenance.

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University Relations Participated in Community Initiatives • American Cancer Society Relay for Life • Balloon Rally • Chamber Leadership Academy • Coordinated joint promotional efforts between city of

Macomb and WIU • Tri-States Audio Information Services

• Big Brothers Big Sisters • Macomb Historical Society • Macomb Educational Foundation • and much more!

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University Relations

Participated in University Workshops/Initiatives • Building Connections mentors • Numerous University committee and task force assignments • Employee Wellness committee • Career Week panelists • Civil Service Employees Council • Instructional Design & Technology instruction • Technology initiatives • Master Planning Committee • Campus Accessibility • Fallen Soldier 5k • Grad Prep Day • and much more!

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University Relations

Nothing But the Stats (As of March 20, 2015) • FOIA Requests: 70

• Press Releases: 678

• News Release Page Views: 261,547

• News Page Views: 34,344

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Visual Production Center

Continued to Market Products and Services • Participated in events

such as Grad Prep Dayand Student Activities Fair to promote VPC services;

• Popular products: WIU wall clings, stickers, andwindow clings; buttons;banners;fraternity/sorority/honorssociety posed portraitsand composites;graduation photographs, etc.

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Visual Production Center

Continued to Target Niche Audiences • Parents of student-athletes

are sent e-mails with links to game-day action photos and individual posed photographs.

• Provide portfolio photographs for theatre and music students

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Visual Production Center

Continued to Provide Professional Photos and Large Format Pieces

During FY15 (July 1, 2014 to March 1, 2015) the Visual Production Center has produced 1,952 jobs (an increase of 168 jobs compared from FY14). [does not include graduation, football media day, and other special events]

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East St. Louis Office

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Hanson Field Press Box

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Union Word Cloud

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Women’s Basketball Locker Room

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Quad Cities Campus

Rocky Dog House

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Visual Production Center

Continued to Provide Photos for SpecialEvents More than 935 special eventorders were completed fromJuly 1, 2014 toMarch 1, 2015.

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Visual Production Center Continued to Promote WIU Via Large Format Projects On- and Off-Campus: • University Union • Art Gallery • Mussatto Golf Outings • Athletics • Col. Rock III Birthday • UHDS • Displays (cling, banners, signs,

etc.): MAEDCO, MDH, SportsCorner, Outskirts, and more.

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Visual Production Center

Upgraded Online Photograph Viewing Website As of March 20, PhotoCart has 39,385 images in 67 galleries, with 129 active customers. The former site, Lightbox, hosts 223,897 archived photos (for viewing and ordering). More than 75 orders totaling $1,911 from PhotoCart alone.

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Visual Production Center

Increased Revenues for General Assignments & Special Event Projects While Keeping Costs Affordable For the 10th consecutive year, VPC will end the fiscal year "in the black," and had an $18,600 increase in revenue from FY14.

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University Television Continued to support Western's commitment to higher education through television and media services, including marketing and public relations initiatives • #SuccessStory commercials • General :30 commercial • Sexual Assault Awareness PSA • "Own It" :30 Institutional Promo • Video Walking Tour

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Own It

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University Television

Continued to advance television and media services to other educational groups and private groups for community outreach. • Speakers, presentations, and programs

recorded and aired on Ch. 3 • Dealing with Diversity Institute

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University Television • Continued to create original programming

and other promotional and educationalmaterials for the University for airing onChannel 3.

• Continued to provide WIU broadcastingstudents with practice experiences in thefield.

• Continued to tape University events andprograms to further promote Western Illinois University to the region, as well as for archival purposes.

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University Television

Upgrades • Uplink facility upgraded to HD. • New LED lights added to studio and for

remote productions.

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University Television

Developed a series of six30-second Think Purple,Think Success videos. Commercials played inmovie theaters during theholiday break and oncommercial television stations during selectspecial events, premieres,finales, etc.

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University Marketing

• Participated in a year-long contract with WGEM (NBC/FOX/CW) in Quincy, Illinois and extended months contracts with WEEK and WQAD.

• Continued its partnership with Macomb’sRialto Theater to air the :30 commercials in six screens daily plus the lobby television.

• Continued contract for three :30 audio commercials daily, five days per week, on CBS Sports 920 in St. Louis.

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University Marketing

• WIU and Think Purple/Think Success marketing and promotion print publications – Macomb, Quincy, the Quad Cities, and

Keokuk. • Ashley Luke newspaper ads for Lincoln

Laureate and Capital One Academic All-America – Kenosha, WI; Springfield, Quincy, Macomb,

Peoria, and Chicago, IL; and Davenport, IA.

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University Marketing • Chicago Homecoming 2014 newspaper ads -

Chicago Sun-Times, the Chicago Daily Herald, and the Chicago Tribune.

• Superintendent of the Year and WIU alumnus Thomas Bertrand newspaper ad - Springfield State Journal Register.

• College and career guides – Quincy, Will and Grundy counties; Keokuk, IA.

• Annual sponsorship - John Deere Classic each day in the Daily airings Guide. Inclusion in the Chicago Football Magazine (Chicago Bears’ NFL Season Kickoff issue), and the USA Today Veteran’s Affairs edition.

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Western Illinois University Congratulates Alumnus

Thomas Bertrand

Illinois Superintendent of the Year

#SuccessStory

MS 1990, WIUSuperintendent, Rochester

Community Unit District 3A

Western Illinois University Congratulates Alumnus

Thomas Bertrand

Illinois Superintendent of the Year

#SuccessStory

MS1990, WIUGSuperintendent, RochesterG

Community Unit District 3AG

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University Marketing Billboards, Billboards, Billboards! • Think Purple, Think In-State Tuition - St. Louis • Your Success Story Starts (Begins) Here (At Western) - Beardstown,

Quincy, Macomb, and I-80 & I-294 in Chicago • Princeton Review Best Midwestern College ranking - St. Louis,

Good Hope, Springfield, Burlington, and I-80 in Chicago • Ashley Luke Capital One Academic All-America Division I Women’s

Basketball - Macomb, Roseville, Moline, and Springfield • Go Leathernecks! There’s only one Leatherneck Football -

Roseville (shared with Athletics) • We are the Leathernecks! A Military Friendly School - Roseville,

Springfield, and I-55 in Chicago • Welcome to Leatherneck Nation! and Welcome to Leatherneck

Country - Good Hope and Macomb.

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Roseville

Burlington

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St. Louis

John Deere Road, Moline

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Chicago

Springfield

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University Marketing Painting the Town Purple! • Continued to display banners and flags on University

property and streets, on various city of Macomb routes, and in local businesses. Added to the number of on-campus banners being displayed on University Drive and the football pit.

• Promotional materials, such as Think Purple clings, window perforations, and banners, were provided to local businesses and on campus.

• Think Purple shirts provided to businesses for their employees to wear during selected days/weekends throughout the year.

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University Marketing Promoting WIU • Continued advertising on scrolling and digital signage at

high school gymnasiums and stadiums in schools in Iowa and Illinois.

• Advertising package with the Peoria Rivermen and Burlington Bees.

• Window clings on two Fulton County rural transit vans and a Chicago PACE bus interior scrolling message campaign targeting 11 specific stops.

• Media package in GI Jobs Magazine, featuring a print ad and school web profile to promote Military Friendly status.

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University Marketing Promoting WIU • During the holiday season, targeted advertising took place in

Woodfield Mall in Schaumburg at 10 kiosks and at Northbrook Court in Northbrook on a sky banner; digital screen in Water Tower Place in Chicago; outdoor digital screen at Oakbrook Center; and sky banners at NorthwoodsMall in Peoria and White Oaks Mall in Springfield.

• Four LCD signs at the Milwaukee, WI, airport and one at QC airport featuring Ashley Luke.

• Developed, with University Relations, the Holiday Greeting video, featuring the University Madrigal Singers.

• General image thirty-second commercial was also used on ESPN3, Summit League tournaments, and other televised athletic events to promote Western.

• Working with UR, Marketing produced the 2015 Colonel Rock Calendar with photographs provided by the Visual Production Center.

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Water Tower Place White Oaks Mall

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Woodfield Mall

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Oakbrook Mall

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Milwaukee Airport

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University Marketing Digital Marketing Campaign • Digital marketing and advertising campaign, administered by Media

Link of the Quad Cities, yielded a total of 77,076,425 impressions, which meant that WIU ads appeared more than than 77 million times

– WIU ads appeared on Google, Bing/Yahoo, Facebook, Hulu, Pandora, Twitter, and YouTube in both desktop and mobile formats.

• The total number of click-throughs for these ads is 223,770, which is an overall click-through rate (CTR) of .38%, well above what is considered a satisfactory CTR in the online advertising industry which is .08%.

• Based on this data, according to Media Link, the messaging (which was conceived and implemented by WIU Marketing) used in the three-phase campaign "resonated" a very high rate with the target audience; therefore, overall, it can be described as an effective digital media campaign.

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University Marketing Licensing & Logos • Continued to enforce the University's

licensed vendor policy and visual identity guidelines/logo usage policy.

• Reviewed hundreds of artwork submissions by licensed vendors for application on promotional goods.

• Worked as a liaison between campus units and unlicensed vendors to secure agreements necessary for payment ofpromotional items ordered and received from unlicensed vendors.

• Continued our contractual relationship with Learfield Licensing Partners (LLP), our licensing agent, formerly Licensing Resource Group (LRG).

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FY16 Goals

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Foundation and Development • Continue to work with colleges to

establish goals as we move forward toanother campaign.

• Fill vacant positions in the FoundationOffice.

• Oversee significant changes in ourannual fund that will take effect July 1.

• Improve our website and planned givingefforts.

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Foundation Accounting • Continue to write policies and procedures.

• Continue to enhance risk assessment initiatives.

• Continue to enhance training materials.

• Enhance training of support staff.

• Continue to make incremental changes to the accounting system to improve accuracy of data and efficiency of processing.

• Participate in relevant training seminars toremain updated on key issues.

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Prospect Management • Develop predictive model to identify prospects

specifically for major gifts. • Use wealth screening results to identify new

prospects to suggest to Development Officers for addition to their portfolios for the interim campaign.

• Identify new prospects from within our current constituent base using external wealth screening combined with internal predictivemodeling.

• Compile net worth for the top prospects inDevelopment Officer portfolios.

• Convert all existing reports from CrystalReports software to Pentaho.

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Annual Giving • Re-brand Annual Fund outreach into one

comprehensive, University-wide effort. • Plan and implement a 36-hour alumni-wide ask event

in Spring 2016. • Plan, brand and implement a CrowdFunding program

with Foundation oversight. • Expand Mobile Giving program among all

stakeholders to leverage increased AF participation and data collection.

• Increase Phonathon revenue by 10% or greater. • Achieve Annual Fund fulfillment rate of 85% or

greater. • Equip Phonathon with secure VoIP (Voice over

Internet Protocol) to replace cell phone/landline usage.

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Special Events • Continue to direct and manage traditional University

events, including but not limited to Founders’ Day,Celebration of Achievement Banquet, Purple & Gold, Hall of Fame, scholarship banquets, groundbreakings,and facility dedications.

• Oversee and manage presidential entertainment and chair the committee, recommending presidentialevents and coordinating them with the various units of advancement.

• Collaborate with colleges and project units throughout the University to identify themes/occasions tocelebrate, execute special events in order to foster communication with donors and support University efforts.

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University Relations • University Relations will continue its support of

Foundation/giving initiatives. • Continue to enhance Western's reputation and

recognition as a top comprehensive university. • Continue use of social media to promote Western and

its faculty, programs, and services globally. • University Relations staff will further enhance its

publications program and continue to produce higher quality/innovative publications.

• University Relations staff will continue its outstanding relationships with media outlets to promote services, events, and programs.

• University Relations and Visual Production Center staff will work to further develop and implement University marketing initiatives as outlined in the strategic plan.

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Visual Production Center

• Continue to provide outstanding customer service and provide new products to promote the institution.

• Continue relationship with University Archives to better determine the best method for archiving WIU’s photographic history.

• VPC will research innovative methods to market services to students and parents, as well as to thegeneral University and local communities.

• University Relations and VPC staff will work to further develop and implement University marketing initiativesas outlined in the strategic plan.

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University Television • Continue promoting Western Illinois University, all

University colleges and departments, and thecommunity in west-central Illinois.

• Continue providing television media services to the University and community.

• Provide broadcasting students with practicalexperience in the broadcasting field.

• Continue to upgrade HD field and studio equipment.

• Push to have Channel 3 in HD by the next year.

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University Marketing • Continue to increase WIU’s visual presence in

Macomb and west-central Illinois. • Continue efforts to increase WIU’s presence

throughout the state. • Continue digital marketing campaign efforts with

MediaLink in the Quad Cities to further promote WIU in the digital arena and target market media buys.

• Continue efforts to increase pride for WIU both internally and within the community and region.

• Develop new 15- and 30-second commercials for television, theater, digital displays, etc.

• Further promote Think Purple and further build upon the theme/branding campaign for 2015-2016, but with different success illustrations/demonstrations.

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FY16 Budget Requests

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Budget Requests Priority Item Requested by Amount Funding type

1 Marketing Operating Funds University Marketing $650,000 Continuous

1 Fundraising Initiatives Foundation and Development $100,000

Continuous

1 Fundraising Travel and Entertainment Foundation and Development $54,000

Continuous

1 Accountant II Foundation Accounting $36,624 Continuous, permanent base increase

1 Graduate Assistant Phonathon Call Center Foundation and Development $7,544 Continuous, permanent base increase

2 Computer Equipment Foundation Accounting $10,000 Continuous, permanent base increase

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Thank You

If you have any questions, please contact Brad Bainter at

[email protected] or (309) 298-1808.