CREATIVE SPARKDIGITAL AGENCY

w w w. c r e a t i v e s p a r k . c o . z a

J o h anne s bu r g | C a pe T own

Creative Spark is a full-service digital agency, specialising in web & mobile development, design and digital marketing solutions for corporate & JSE-listed clients. We’re an innovative, thinking agency with a bias towards emerging internet technologies.

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CMSPHP.net

MobiledevwebdesignappdesignecommerceStrategy

CPTclients

JHB-clients

MemeburnGearburn

VentureburnMotorburnJobsburnSalesArDcleVideoAudio

BUILD DM:CPT DM:JHB CONTENT

DigitalstrategySocialmedia

CommunitymanagementDigitaldesign

ContentdevelopmentMulDmediaproducDon

MediaplanningSEO

ABOUT it’s a publishers life.

BY CREATIVESPARK (PTY) LTD. CONFIDENTIAL: NOT FOR PUBLICATION OR CIRCULATION

#platforms

OUR CONTENT IS SYNDICATED ACROSS MULTIPLE NEWS NETWORKS

AFRICA’S GO-TO-SOURCE

FOR ALL THINGS TECH.

•  Technology sites tracking innovation, social media, culture, business & entrepreneurship

•  Websites, mobi sites, iPhone & Android app •  1 million users per annum •  Flagship site – www.memeburn.com, in

country’s top 50

Own products: Burn Media

#platforms #contact

#expansion

NOT BEING CONTENT WITH JUST AN ONLINE PRESENCE, BURN MEDIA IS MOVING INTO THE PRINT SPACE WITH A ‘BEST OF TECH’ LEISURE MAGAZINE.

#stats #platforms #contact

#expansion

JOINT VENTURE BETWEEN VENTUREBURN AND CNBC AFRICA.

THE STARTUP SHOW WILL SHED LIGHT ON THE STARTUP INDUSTRY IN SOUTH AFRICA AND AFRICA.

#stats #platforms #contact

#expansion

BURN DIGITAL: AFRICA RISING, THE AGE OF DISRUPTION. IS A TWO DAY CONFERENCE EXPLORING DIGITAL PLATFORMS AND BUSINESS, ITS INTERSECTION WITH TECH, MEDIA & MARKETING.

BURN DIGITAL – AFRICA RISING, the age of disruption // 05 – 06 MARCH 2015, cape town

CAPE TOWN CITY HALL

05 – 06 MARCH

2017

ERIK MARTIN MD, Reddit

Financial information

2010 2011 2012 2013 2014 2015 ???

1 2 3 4 5 6 7 8 9 10

CSIRevenueGrowth

2010-2013 2014->

Investandgrow

LARG

EMID

SMALL

Flow,DigitalFire,BNRY,DigitLab,Grenade,iMod,VibrantMedia,MustardMarkeDngMaven,PlaDnumSeed,Wonderland,TwistedToastetc,TrafficBrand,Retroviral,MPUll,etc

GROWING UP

Facebook now ¼ of the population and growing via mobile, fast-becoming a mainstream marketing platformAs an agency our focus on Facebook, Twitter and InstagramSocial Media video proving to be massive: seeing a shift from large-scale video productions to smaller, nimbler micro videos that grab attention (Challenge to do economically and at scale).

Digital commanding more and more budget in the digital marketing and business ecosystem, literally following the audience

MASSIVE DIGITAL GROWTH

Massive digital fragmentation: with growth -many choices, lots of confusion

Digital agencies are strong on strategy to navigate through digital complexity, advise clients on which platform, how to engage (changing constantly), but have challenges creativelyTraditional agencies strong creatively, but challenges when need to advise on core business decisions, often locked into old school veneer marketing

FRAGMENTATION

Industry has been shaken up, Internet disrupts industries, disrupted agency industry itself: Custom publishers ->

“Content marketers”; Who owns social? PR or digital agencies? Audit companies -> Digital strategy, acquiring digital agencies;

Digital Agencies -> Traditional Agency workDebate specialisation vs Integration:

Integration in the end, but a long transition

DISRUPTION

Digital has forced agencies deeper into client’s business, provide more input into business; more than just design of an app,

but advise on functionality of app, which is directly tied to client’s business.Highly measureable too therefore measure

instant impact on business – brings agencies closer to the business.

DISRUPTION

•  Banner ad market is collapsing•  Banner ads alone are not enough and predate social media &

search era: not shareable, searchable, emotionally engaging or ‘interruptible’

•  (Users don’t mind interruptions if advertising relevant & useful – Google showed us this, as well as niches)

•  Impossible to ‘distribute’ banners within internet, a medium that is all about distribution & sharing

NEW AD MODELS

-  Native advertising a form of advertorial (2.0) or content marketing for search & social era

-  Is part of a site’s core newstream, plugs into its existing distribution network (RSS feeds, social media, email, apps, syndication etc)

-  Is part of search & social ecosystem-  Is ‘interruptive’, shareable, lives “forever” like

articles-  Encourages user engagement (commenting)

NATIVE ADVERTISING

Native advertising part of a new Content Marketing wave, which demands more subtle, less intrusive, more targeted marketing in the digital age where users can turn off advertsing (PVRs, ad blockers).

… and attention won in this fragmented, busy, noisy digital world is through relevant, quality content!

CONTENT MARKETING

Glimpse of advertising in the future. Hint: it will not be on your

phone or in a browser

Browser: in your web browser or appVirtual: in virtual worldsAugmented: in the world

evolving digital

OUTTHERE

ITWILLBE

SRC:FastCompany

THANKYOU

TWITTER:@ma`hewbucklandEMAIL:ma`hew@creaDvespark.co.za