Think apps, not ads
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Transcript of Think apps, not ads
![Page 1: Think apps, not ads](https://reader031.fdocuments.net/reader031/viewer/2022032620/55cad5f0bb61ebb3438b4739/html5/thumbnails/1.jpg)
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With Every passing day,
Mobile is occupying a
larger portion of
People’s time.
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An Awesome
way to promote
a brand ?? Isn’t it?
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An Awesome way
to promote a
brand ?? Isn’t it?
But How to
Advertise? Ads??
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Adds pop up in Unwanted places
at an Unwanted time
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Consumers don’t
perceive them as
Advertising. They
value them for
their Functionality.
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Apps are also Cost-effective. Sometimes they create new Revenue Streams.
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Strategiesto make apps.
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Airlines have apps
allowing Customers to
Check-in and check
flight status
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Apps with unique value proposition catch attention and Spread quickly.
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Make Apps that enhance social interactions
and connections. It may be a Social Game or
Gifting platform or a BlogSpot.
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Interactive Games ,
Movie and Music Apps.
Red Bull Kart Fighter,
Red Bull X-Fighters, and
Red Bull Air Force were
created using this
Strategy.
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Bollywood Movies
have successfully
used Entertaining
Mobile Apps for
promotions
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Along with Adding
Convenience and
provide incentives
Apps by telecom
operators provide
Brand Equity
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Apps can play its role in the Initial Stages of Brand Launch for Brand awareness and Interest.
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Apps are useful during
Initial stages for creating Product Awareness .
To Communicate news ways to use the Product
As a Companion product to increase usage of both.
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These Slides were created by PreethamV Raikar, IIT Madras during an internship under
Prof. Sameer Mathur, IIM Lucknow.
(See www.iiminternship.com)
Credits
-Harvard Business Magazine
-Google Images