Think and Feel Like the B2B Buyer: Find their Unique Buying Proposition
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Presentation by Alan Quarry @#kwB2B Marketers Meetup I on how to think and feel like the B2B buyer. Visit blog.brainrider.com to watch the full video + audience questions.
Transcript of Think and Feel Like the B2B Buyer: Find their Unique Buying Proposition
Buyers Have Knowledge Expectations
Simple – no sales
Buyers Seeking Advice, Not Ready Made Solutions
Adapt to me…U.B.P.
Buyers Have Eco Systems
B2B C2C
Buying Cycles are Longer
Risk containment
Buyers Are Not The Same
Personas
Buyerology.com
Tony Zambito
K I S S