THINGS TO KNOW BEFORE STARTING WITH

MOBILE MARKETING

ADDRESS REAL ISSUES

Because everybody

needs a beer from time to

time...

ASAP = AS SIMPLE AS POSSIBLE

AMF Pension used MMS in

Sweden.

SIMPLY

Mobile PPC (e.g. Etarget).

IDIOTPROOF

KNOW THE MARKET

Romania Hungary Poland UK

Subscribers 17.9 mil 8.3 mil 29.7 mil 48.5 mil

Mobile internet audience

2.7 mil 0.8 mil 4.8 mil 21 mil

Ads 30 % 13 % 76 % 60 %

M-commerce 1 % 2 % 55 % 40 %

Source: IAB Europe Mobile Media, March 2011

VERY

PURPL

E

SIM CARD PENETRATION IN ROMANIA IS 133 %

ROMANIA IS #6 IN OPERA MINI USAGE

SLOVAKIA:50,000 iPhones50,000 Androids

SLOVAKIA:75,000 app users

60,000 internet users

KNOW THE PREFERENCES

OLDER PEOPLE DON‘T USE APPS & INTERNET

THERE‘S ROOM FOR SUBSTANTIAL GROWTH!

THEY ARE NOT INTERESTED!

KNOW THE REASONS & EDUCATE

KNOW WHAT YOUR CUSTOMERS WANT

GO FOR THE WIN

CREATE AMBASSADORS

18-35, smartphone & social media users

ATTRACT NON-USERS

KNOW THE TRENDS

MOBILE MARKETING IS PART OF THE BIGGEST CREATIVE

FESTIVALS

DO!

1. ADDRESS REAL ISSUES2. AS SIMPLE AS POSSIBLE

3. KNOW THE MARKET4. APPS & INTERNET USAGE

DEPEND ON DEVICES5. EDUCATE & MOTIVATE

6. YOU HAVE SUBSTANTIAL ROOM FOR GROWTH

7. CREATE AMBASSADORS8. KNOW THE TRENDS

START NOW!

pavol.magic@etarget.eutwitter.com/pavolmagic

blog.etarget.ro

QUESTIONS?

pavol.magic@etarget.eutwitter.com/pavolmagic

blog.etarget.ro

THANK YOU!