Thesis Solution Book: Treble
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Transcript of Thesis Solution Book: Treble
TREBLEBECCA GOESLING
PROBLEMNew cyclists are forced to undergo major social and monetary investments when joining the culture. This can cause uneasiness and even discourageriders from making the commitment.
HELP.
DIRECTIONReduce the initial investment required to joinelite cycling through a single multiuse bicycle.
Paved surface
ROAD CROSSOff road terrain
COMMUTEPaved surface
RIDING STYLES
FRAME VARIATIONThe most dramatic frame difference is the rear dropout position between road and cross frames. This is determined by the rear triangle stay lengths.
STAY DIFFERENCES
CHAIN STAY4mm difference
SEAT STAY4mm difference
Road to cross stays differ in length by 4mm to allow for varied tire widths.
18-25MM, SMOOTH
ROAD CROSS30-34, KNOBBY
COMMUTER20-34MM, TREAD
WHEEL VARIETIES
EXISTING PRODUCTS: SLIDINGBENEFITS
Easy length adjustment
PAIN POINTS
Does not allow for altered dropout style
Increases the dropout weight
Appears bulkier than is desirable
Can have issues with alignment and slipping
EXISTING PRODUCTS: DETACHABLEBENEFITS
Allows for customized riding style
No concerns of slipping or alignment issues
PAIN POINTS
Closed frame doesn’t allow for belt drives
Doubles the dropout weight
Appears bulkier than is desirable
Requires the removal of 6 bolts
OPPORTUNITYCreate a detachable, lightweight set of dropouts to accommodate road, cross and commuting lifestyles.
CRUCIAL FEATURES
DRIVECHAIN & BELT
DROPOUTTRACK, VERTICAL & HORIZONTAL
BRAKECALLIPER, CANTILEVER & DISC
FINAL CONCEPTTreble is a modular frame with interchangeable dropouts to provide three riding experiences with a single frame.
COMPONENTSFour bolts, three dropout sets and one frame.
DROPOUT SETS
TRACKTRACK OR FIXED GEAR
VERTICALCROSS OR COMMUTER ROAD OR COMMUTER
HORIZONTAL
Three dropout sets provide flexibility to change riding styles on the same frame.
WHEEL APPLICATION
ATTACHMENTAs most cyclists regularly carry a wrench for adjustments, this same tool is used to install and detach the dropouts.
FEATURES: BRAKING SYSTEMS
ROAD
CALLIPER CANTILEVERCROSS
DISCCROSS OR ROAD
Eyelets are included in all dropout sets to allow for the use of a disc break while traditional cantilever and calliper methods may still be used.
FEATURES: DRIVETRAIN
BELTREQUIRES OPEN FRAMESTANDARD ORIENTATION
CHAIN
Treble’s open rear triangle allows for chain or belt drives to be installed.
FORM & MATERIAL TESTING
MATERIALS & MANUFACTURING
BOLTS
12mm stainless steel
FRAME
Tig welded aluminum 7005
FORK
Molded carbon fiber
STYLING TRENDSWEST COAST URBANNATURAL AND NEUTRAL
CLASSIC COMPETITIVE
PAINT LAYOUTTOP TUBE
Space to brand the bike with a company name
CHAIN STAY
Racing stripes direct attention to the mainfeature, the dropouts
TENSPEED HERODue to the support of Tenspeed Hero cycling blog, the frame utilizes the company’s brand language, based on the color palettes of Ellsworth Kelly.
FINISH PALETTE
IE. SHIMANO DURA ACE
ROAD
IN STORESTreble would provide a package deal with bicycle retailers that includes the frame, dropouts and one set of components. The user could then exchange these components for a new set at any given time with the aid of bike shop employees.
TRACKIE. MICHE PISTA
CROSSIE. SRAM RIVAL
This could encourage less experienced users to try out the system. By allowing the shop to swap parts, the customer can watch and learn from an expert without feeling intimidated by the responsibility of correctly applying the components.
EMOTIONAL BENEFITS
LIFESPANCommon frame breaks are located in the dropouts. If this piece is detachable, the dropout can bereplaced without buying a new frame.
The monetary investment is reduced by nearly a third due to the need for a single frame as opposed to three.
3 FOR 1
TREBLE