These slides are meant to help you explain Pathable and its benefits to others in your or your client’s organization. Please feel free to pick and choose according to your needs.Not all images are licensed for general use, so please contact us before re-using outside of an internal context.

Pathable: A Social Network forConferences and Events

Attendees want to network

More connections meanmore renewals

# of new people met

Very likelyto renew

Not at all likely to renew

Somewhat likely to renew

Meeting people ishard

Photo by Sasha Wolff

Community for your ConferenceA place where attendees can meet and mingle before the event

and stay connected long after it’s over

Pathable can be embedded as a

“tab” in your web site

Pathable Home Page Example

Pathable can embedded as a

“tab” in your web site

Pathable Profile example

Profiles include photos, bios, tags, blogs, etc.

Pathable also tells you who is attending that you know from Twitter and LinkedIn

Attendees can find people who share

their interests

Each tag acts like a dynamic mailing list: attendees can send

messages to just people who have that specific tag in their profile.

Here, Beth is asking the CMP’s at the event for advice on the exam.

Attendees can choose which educational sessions to attend and export their own personal schedule to Outlook, print it, view it on their iPhone or Blackberry.

and download handouts and materials and have conversations with each other. Speakers can ask the attendees what they’d like a talk to cover and then

continue the conversation afterwards.

SponsorsUse Pathable to improve your sponsorship sales. Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to

their web site and materials and a list of attending delegates.

Sponsors

Use Pathable to improve your sponsorship sales.

Your sponsors don’t just get a logo, they get a dedicated page with embedded video, links to their web site and materials and a list of attending delegates.

Attendees can access their schedule and contacts at the event itself from their mobile devices.

Pathable FAQs How long does it take to build and deploy a Pathable community?

In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration.

Who owns the data? You, the customer, own the data. Pathable hosts it for you on our secure servers, but will

never independently contact or market to your attendees. How long does the site work for?

Typically, a Pathable site is launched ~2 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings are flexible, though, and can be tailored to your event’s needs.

Why wouldn’t we just use Twitter, Facebook and LinkedIn? Pathable offers a branded, safe community for your event that you own. You don’t get to

control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere.

Is Pathable expensive? No, Pathable is very affordable. In fact, in many cases, a single “Community

Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals.If your attendees are coming to network, can you afford not to provide a solution?