These materials may not be used or relied upon for any...
Transcript of These materials may not be used or relied upon for any...
These materials may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement with Credit Suisse AG or its Affiliates (hereafter “Credit Suisse”).
Nazara Time Line 2004 - 2016
2004 – launched java games pay per download with BPL / Hutch
2005 – signed exclusive deal with Sachin Tendulkar for 3 years
Oct 2005 – raised first round of funding from WB $1.5 mn
2006 – Signed other cricket IP such as Sehwag, Dhoni started working with all Indian operators
2007 – Raised additional $1.5 mn from WB,
2008 – Innovated with Games Club model, signed exclusive deal with EA for distribution in India, achieved profitability
2009 – Launched games club on all Indian operators
2010 – Started business in Middle East opened office in Dubai
2013 – Started business in Africa
2014 – Started Business in South East Asia
2015 – Freemium Business in India; Signed exclusive deals - Virat Kohli, Hrtihik Roshan, Chota Bheem
2016 – Largest Publisher by downloads in Google Play with over 22 mil downloads of games
2017: Launch of India Pro Gaming – Nazara’s e Sports Venture
Nazara Business Models
2
Google Play/ iTunes
Published on Google Play & iTunes
Monetization via ads and IAPs
Business started in FY16, significant growth driver in the future
Game embedded in the local OEM’s device
2-3 games per device; no IAP, Ads
One time payment via carrier billing for usage Try & Buy
Subscription
• Catalogue of 4000 aggregated (non-exclusive) games, videos, wallpapers
• Periodic (daily, weekly and monthly) subscription starting from Rs. 5 to Rs. 99
• 90% of current revenues
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2
3
Massively popular local Indian IP exclusivity for multiple years and games
• Virat Kohli is regarded as one of the world’s top sports person
• Hrithik Roshan has more than 20M+ social followers
• 40 Million kids watch Chhota Bheem
everyday • Tinkle and Motu Patlu are powerful local
IP’s that resonate across digital mediums as well as physical
• And much more
Massively popular local Indian IP exclusivity for multiple years and multiple games
4
Freemium Growth in Nazara user network
6
Nazara fastest growing
publisher in 2016 by downloads
among all global & local
developers/ publishers in India
on Google Play: Source
AppAnnie
Power of IP – consistent validation
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# 2 in on Play store
# 1 on Play store
& iOS
“Best Games 2015”
on Play store
Oct 2015
Chhota Bheem Race
# 1 on Play store
Virat Cricket
Chhota Bheem Jungle Run
Chhota Bheem Jungle Run & Chhota Bheem Throne of Bali
# 1 on Play store
Chhota Bheem THE HERO
# 2 on Play store
Chhota Bheem TOY
Nov 2015
Dec 2015
Dec 2015
Apr 2016
July 2016
# 2 on Play store & Games Starter Kit on
Play Store
Motu Patlu Game
Nov 2016
“Best Games 2016” on Play
store
Chhota Bheem TOY
Dec 2016
And many more!
# 1 on Play Store
Chhota Bheem Speed Racing
Feb 2017
Mar 2017
# 1 on Play Store
Chhota Bheem Rush
# 1 on Play Store
RCB Star Cricket
Apr 2017