Dead planet, living planet: Biodiversity and ecosystem - UNEP
There is no business on a dead planet - SRM Goeroebijeenkomst
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There is no business to be done on a dead planet. SRM GOEROEBIJEENKOMST
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Transcript of There is no business on a dead planet - SRM Goeroebijeenkomst
There is no business to be done on a dead
planet. SRM GOEROEBIJEENKOMST
#BINDING
#BINDING
we arestrategy consultantscreative and brand drivenexperts in co-creation
the end of mindless marketing bullshit
the new role of marketing
indexshi(f)t HAPPENS
examples from around the globesocial advertisingsocial decisionssocial capitalism
how to become a social business21st century visioninnovative culture
return on social
shi(F)t happens
It is not about
social media
It is not about
social media
It is about social people
7 billion people. Just one planet.
Mother earth is angry
Because we do this
We face many challenges
People don’t like this...
People take charge
Organisations should help people to change the world.
It is about a world
gone social
so businesses must become
social
so you must become
social
examples from around the globe
social capitalism
social decisions
social advertising
social advertising
social advertising
social advertising
social advertising
social advertising
“We have to speak to whole human beings with minds, hearts and spirits” -Philip Kotler
social adverstising
social desicions
social desicions
social desicions
“Web culture rules. It stands for freedom, openness, realness, meritocracy, collaboration.” -Gary Hamel
social desicions
social capitalism
social capitalism
social capitalism
“The purpose of the corporation must be redefined around creating shared value.” - Michael Porter
social capitalism
Keep it
stupidsimple,social,
how to become a social business
innovation culture
21st century vision
DNA
do you have a social vision?
21st century vision
21st century vision
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”- Yves Chouinard
21st century vision
21st century vision
21st century vision
increase of Ibm stock prize, since launching the smarter planet strategy64%
ibm, q309
or $50 billion dollars market capitalization
increase of Ibm’s brand value, after implementing the smarter planet strategy20%
brandz top 100 most valuable brands, 2009
or $11.3 billion dollars
21st century vision
21st century vision
21st century vision
Purpose checklistCan we inspire and connect an existing community using few management involvement and investments and is it safe?
Would anyone
care/share?
68
69
70
P is for product,
price, place,
promotion
purpose,passion,
persuasion
what is your dna?
74
A WALL STREET ANALYST RECENTLY SAID THAT NIKE HAS BEEN ABLE TO TAKE ITS INTERNAL CULTURE AND LEVERAGE IT INTO A RESOURCE THAT IS BEYOND THE REACH OF OUR COMPETITORS. NOW, HERE IS WHAT’S COMPELLING ABOUT THOSE OBSERVATIONS FROM ANALYSTS: THEY ARE PEOPLE OUTSIDE THE COMPANY; THEY HAVE NO IMPLICIT UNDERSTANDING OF OUR CULTURE; ALL THEY KNOW IS THAT IT IS REAL AND POWERFUL.
---MARK PARKER, CEO NIKE
NIKE PRINCIPLES (1978)
1. Our Business is change.
2. We’re on the offense. All the time.
3. Perfect results count –- not a perfect process.
Break the rules; fight the law.
4. This is as much about battle as about business.
5. Assume nothing.
Make sure people keep their promises.
Push yourselves push others.
Stretch the possible.
6. Live off the land.
7. Your job isn’t done until the job is done.
8. Dangers
Bureaucracy
Personal ambition
Energy takers vs. energy givers
Knowing our weaknesses
Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things we’ll make money damn
near automatic.
innovation culture
“Oops!"
innovative culture
“Maar dat kan niet!”
ZOALSAppleGeneral motorsNikeu..k.. BelastingdienstOUDELANDEZAPPOSBLIEPNASA PENNEN
Impuls“stel dat”: Het disruptieve doel
Impuls“helemaal voor jezelf”: Blue oceans
Impuls“ “dat?”: The tipping point
ImpulsANDERE WERELDEN
ImpulsHet Medici effect
Impulsfusion
DoenFresh air!Broeikas!Coop!Realness!Momentum!Moed!
return on social
Clarity of strategy,
innovation
Preferred employer,employee
satisfaction,productivity
Consumer goodwill, advocacy,purchases
Brandawareness, PR,
community engagement
corporate social responsibility?
corporate social opportunity!
be prepared for shifts (in climate)
attract A+ talent
inspire employees to perform better
be loved by stakeholders
create an efficient supply chain
create a better world
stand out
Wat is jouw disruptieve purpose?
Be social, be innovative,
be the game changer
